Handmade & Beyond Podcast

LL Divens Etsy Entrepreneur Success Coach & Seller

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

  1. 21 HR AGO

    Here's why Etsy's traffic so BAD right now! (Fixes Inside)

    Etsy sellers everywhere are freaking out about traffic tanking — but it’s not what you think. I dig into what’s really going on behind the scenes with Etsy traffic right now and how to turn it around fast. I’ll walk you through why recent title changes may have backfired, what Etsy actually said about algorithm updates, and how external factors like buyer behavior and the economy are impacting your sales.   You’ll also learn how to prepare your shop for the upcoming holiday rush — including the best ways to boost visibility, refresh underperforming listings, and create consistent sales momentum. I’ll share actionable tactics like when to shorten your titles, how to structure your weekly listing schedule, and how to leverage both Etsy’s algorithm and external platforms like Pinterest and YouTube to bring in evergreen traffic.   Whether you’re struggling with a sudden drop in traffic or want to maximize November and December sales, this breakdown gives you everything you need to regain momentum and finish the year strong.   #EtsyTips #EtsySEO #EtsyTraffic #EtsySellers #EtsyShopGrowth   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 What’s Happening With Etsy Traffic 00:01 Why Sellers Are Seeing Sales Drops 00:03 The Title Update Panic 00:04 Why Changing Performing Listings Hurts 00:05 What Etsy Actually Said About Titles 00:07 Real Reason Etsy Traffic Is Down 00:09 How Amazon, eBay, and Etsy Compare 00:10 External Economic Factors Explained 00:12 How To Prepare For The Holiday Surge 00:13 Cyber Week Sale Strategy 00:14 Launching Holiday Products Early 00:15 Listing Consistency & New Product Strategy 00:16 Fixing Underperforming Listings 00:17 Running Promos & Creating Urgency 00:18 Bringing In Your Own Traffic 00:19 Social Media vs Search Engines 00:21 How To Build Evergreen Traffic 00:22 Staying Focused On What You Can Control 00:23 Etsy VIP Program & Final Motivation

    15 min
  2. 2 DAYS AGO

    I Made Etsy Product Videos in 5 Minutes—No Camera Needed

    Ever wish you could show your Etsy products in action without ever touching a camera? 🎥 In this video, I walk you through how I’m using HeyGen and 11 Labs to create AI-powered product placement videos that look professional, boost your shop’s visibility, and save hours of production time.   Here’s what I cover step-by-step: • How to generate realistic product videos using HeyGen’s avatar templates • How to upload your own products and create dynamic, engaging clips • Using 11 Labs to clone your voice for personal, authentic narration • The cost breakdown and how to keep it budget-friendly • How to automate this entire process using n8n workflows so videos post to YouTube, Facebook, or Instagram automatically • Real examples of AI product videos in action (including funny demos) • Ways to repurpose your blog posts or product descriptions into short, viral videos • How Etsy sellers can use this strategy to drive traffic, engagement, and sales — even if you hate being on camera   This tutorial is a game-changer if you’re trying to scale your Etsy shop or online business without hiring editors or buying expensive equipment.   #EtsyTips #HeyGen #EtsyMarketing #AIforEtsy #EtsySellerGrowth   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Intro: Create Product Videos Without a Camera 00:14 What Is HeyGen and Why It’s Perfect for Etsy Sellers 00:31 Example of a Product Placement Video 00:54 How to Upload Your Own Product 01:17 Using AI Avatars and Custom Scripts 01:36 Adding Your Own Voice with 11 Labs 02:04 Cost Breakdown and Pricing Options 02:35 Automating Video Creation with n8n 03:07 Turning Blog Posts into AI Video Scripts 03:40 Example of Automated AI Workflow in Action 04:09 How to Repurpose Videos for Social Media 04:26 Benefits for Etsy Sellers Who Hate Being on Camera 04:44 Expanding Into SEO and Blog Video Content 05:01 Using AI to Educate, Sell, and Build Trust 05:15 Etsy Games VIP Program and Coaching Invite

    7 min
  3. 3 DAYS AGO

    Title: Etsy Just Added 20 Photos—Here’s How to Use Them to SELL MORE

    Here’s your YouTube package—description, chapters, and irresistible titles—built from the transcript.   I explain Etsy’s new 20-photo listings update and show exactly when to use all 20, what to avoid, and how to turn photos into conversion boosters. I walk through smart image ideas (variations, lifestyle, angles, packaging, size/scale, process, care, ordering, deadlines, reviews, problem–solution, friendly policies) and then show how photo SEO and alt text strengthen ranking and AI visibility—without being forced to hit 20 every time.   What you’ll learn: • When 20 photos help (and when they don’t) • The 12+ photo types that increase trust and conversions • How to avoid fluff, duplicates, and spammy galleries • Packaging, size/scale, and lifestyle shots that answer buyer questions • Using reviews and problem–solution images as social proof • Photo SEO basics: natural, keyword-rich alt text that builds relevance • Where to add alt text in Etsy and how to write it the right way • A fast action plan for new and existing listings   Hashtags: #EtsySEO #EtsySeller #ProductPhotography #EtsyTips #EcommerceMarketing #AltText   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   0:00 Etsy’s New 20 Photo Update Explained (What It Means for Sellers) 0:42 When to Use All 20 Etsy Photos (And When You Shouldn’t) 2:09 Top Etsy Listing Photo Ideas to Boost Clicks and Sales 3:02 How to Showcase Variations in Etsy Listing Photos 3:22 Etsy Photo Tips: Showing Your Product in Use 4:05 How to Create a 360° Etsy Product Photo View 4:49 Etsy Packaging Photo Ideas That Impress Buyers 5:45 Size & Scale Photos for Etsy Listings That Convert 6:26 Show Your Etsy Product Process (Build Buyer Trust) 7:27 Etsy Photo Ideas: Care & Maintenance Instructions 8:07 Etsy Custom Order Instruction Photo Example 8:57 Add Holiday Shipping Deadlines to Etsy Photos (Smart Hack) 9:53 Use Reviews & Social Proof in Etsy Listing Photos 10:45 Problem–Solution Etsy Photo Strategy That Sells 11:10 Friendly Policy Reminder Photos for Etsy Listings 12:00 Etsy Photo SEO Tips (What You Need to Know) 13:32 How to Write Alt Text on Etsy Photos for Better Ranking

    18 min
  4. 9 OCT

    Etsy Listings Are Now in ChatGPT?! (Here’s How to Show Up)

    Etsy just partnered with OpenAI — and this changes everything. I’ll show you exactly how this integration works, how Etsy listings are now appearing directly in ChatGPT searches, and what you can do to make sure your products are the ones that show up.   We’ll break down how ChatGPT product discovery is reshaping SEO, what “bottom of the funnel” really means for Etsy listings, and how to write titles, tags, and descriptions that ChatGPT actually understands. You’ll see examples of real searches like “motivational shirt” vs. “XL gray lion shirt for the gym” — and how that difference determines who gets the sale.   Then I’ll walk you through my proven Etsy ChatGPT SEO Guide — including optimized title and tag strategies, long-tail keyword examples, and a plug-and-play description template built to dominate AI-powered search.   By the end, you’ll know how to: ✅ Get your Etsy listings shown directly in ChatGPT results ✅ Write bottom-of-funnel listings that convert buyers faster ✅ Structure your descriptions for AI visibility and real-world sales ✅ Use attributes and tags the right way for better exposure   #EtsySEO #ChatGPTforBusiness #EtsyTips #EcommerceMarketing #AISEO   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw

    17 min
  5. 7 OCT

    This 3-Step Pinterest System Exploded My Etsy Shop Growth

    Here’s how I turn Pinterest into an Etsy sales engine—fast. I start with the big mindset shifts (Pinterest is a visual search engine, not social), then show how to get discovered with the right keywords, “savable” pins, and simple videos. I cover the Etsy mistakes that quietly kill reach (pinning straight from Etsy, weak links, seasonal timing), why claiming a domain boosts distribution, and what to post (process clips, styled shots, comparisons). I wrap with a practical cadence you can maintain, when to consider Tailwind, and how to prep for holiday spikes without burning out.   What you’ll learn • Strategy that still works in 2025 (and what changed since 2020) • Pinterest vs. Etsy SEO (and how to pick keywords that rank) • “Saves-first” content that converts later • Exactly what to post: product shots, behind-the-scenes, quick demos, lifestyle, short video • Claiming your site, linking the right URL, naming boards to index faster • Seasonal timing (start in August for Q4), organic before ads, sustainable posting cadence   #Etsy #PinterestMarketing #EtsySEO #EcommerceTips #SmallBusiness #PinterestTips     Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw

    1h 10m
  6. 3 OCT

    The Fastest Way to 100 Etsy Sales (Beginners Never See This Coming)

    I share the exact roadmap I use to hit 100+ Etsy sales fast. You’ll learn the mindset shifts to survive the “valley of despair,” how to validate demand (inside and outside Etsy), what barriers to entry mean for your niche, and the simple ways to make your listings irresistible. I also cover building product lines that feed the algorithm, a weekly listing cadence that compounds traffic, how to “follow the breadcrumbs” in your stats, and when to pour fuel on the fire with promos, coupons, and ads (without burning cash).   What you’ll get: • Mindset map of the entrepreneur journey (and how to push through lows) • Demand research on Etsy + external tools (including a quick URL tweak trick) • Barrier-to-entry decisions for POD vs. higher-skill niches • Differentiation playbook: photos, video, SEO, bonuses, value adds • Product-line strategy to scale winners (and train the algorithm) • Consistent listing schedule that keeps your shop analyzed and surfaced • Data loops: read your stats, double down on what works • Marketing stack: sales, coupons, recover carts/favorites, and when to run ads   #EtsyTips #EtsySEO #EtsySeller #SmallBusiness #PrintOnDemand #Ecommerce     Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw

    26 min
  7. 24 SEPT

    How much Etsy paid me for 1.5 million views...

    I’m sharing how my Etsy shop hit over 1.5 million views and what that really meant for sales, traffic, and revenue. I’ll show you the exact numbers behind my shop and the framework I used so you can apply it to yours.   Here’s what I cover step-by-step:  • Traffic & Revenue Numbers – 1.5M views, 828K visits, 19K orders, $550K earned  • Conversion Rate Secrets – how to calculate yours and why it matters  • Revenue Per Order – the overlooked metric that makes or breaks profitability  • Views vs. Visits Explained – and why visits matter more than views  • The 5 Etsy Growth Pillars – niche, product lines, consistency, testing, and scaling winners  • How to Scale Fast – doubling down on what already works instead of chasing new shiny objects   If you’ve been struggling to grow traffic or make consistent sales on Etsy, this breakdown will give you clarity and a proven framework to follow.   #EtsyTips #EtsySeller #EtsySEO #OnlineBusiness   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw

    20 min
  8. 16 SEPT

    This 5 Minute Etsy SEO Fix Will Double Your Traffic!

    I reveal a 4-step Etsy traffic playbook that can double, triple, or even quadruple your shop visits if applied consistently. I share how I’ve built multiple six-figure shops and break down exactly how you can use these strategies to get the algorithm on your side.   Here’s what you’ll learn:  • How to lock in your niche and build product lines the algorithm trusts  • Why curated shop sections are the secret to more targeted traffic  • How to multiply visibility with 10–20 listings in a product line  • The power of targeting main keywords across titles, descriptions, tags, and alt text  • A live example of a candle shop dominating their niche  • A hidden SEO review tip that gives your shop extra ranking juice   If you’re tired of random results and want a consistent traffic machine, this step-by-step strategy is for you. #EtsyTips #EtsySEO #EtsySuccess   Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw     0:00 5 Minute Etsy SEO Fix to Double Your Traffic 1:09 Step 1: Find Your Etsy Niche and Product Lines 2:51 Step 2: Create Shop Sections That Boost Etsy SEO 3:56 Step 3: Add Multiple Etsy Listings for More Traffic 5:06 Step 4: Use Keywords That Rank Etsy Listings Fast 7:30 Real Etsy Shop Example Using This SEO Strategy 8:59 Etsy Games VIP Program for Seller Growth 10:02 Secret Etsy SEO Pro Tip to Explode Traffic

    12 min

About

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

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