Mumbrellacast

Mumbrella
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  • UPDATED TWICE WEEKLY

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

  1. 4 HR AGO

    Vodafone's disconnect, Virgin's retail media play, and kids still on social media

    Welcome to a special Easter edition of the Mumbrellacast, where you don't have to search high and low to find the treats. We start with the news that Telstra's chief marketing officer Brent Smart has left the company, after launching one of the most memorable campaigns seen on Australian television in years. We couldn't confirm news that he left the offices leaning back and whistling a Bee Gees tune, but we do look at what's next for the country's biggest telco. And while we're on the subject of telcos, Vodafone has managed to upset a lot of Australians with its newest campaign by suggesting that regional and rural areas are devoid of life, culture, and phone service. Plenty of emus though, apparently. American Ali Wong stars in the commercial, and her claim that "nothing's out here" has made national news. Is the ad elitist, funny, or a bit of both? (Or neither?) This week, Mumbrella broke the news that Virgin Australia is quietly building its own retail media network, hiring the former McKinsey and VML digital leader Scott Moore to drive its development. Retail media is becoming a major money spinner for brick-and-mortar stores, neatly wrapping together their physical and digital locations to sell you cat food and Zooper Doopers, but how exactly will it work for an airline? And will Qantas board the retail media plane next? The eSafety Commissioner’s first report on the under-16s social media ban is rather damning. It has found that, close to four months since the implementation of the ban, Tiktok, Facebook, Instagram, Snapchat, and Youtube still have “major gaps” in their compliance, and that more than two-thirds of children under 16 who already had a Facebook account in December when they bans came into play, still do, despite two-thirds of kids also believing Facebook is "totally lame, Mum, gross!" (okay, that final stat isn't from eSafety). We unpack the report. Finally, Jackie Henderson has filed suit against her former employee ARN, claiming that the termination of her contract “constituted adverse action". Henderson is arguing that her initial complaint letter, where she said she can no longer work with Kyle Sandilands was simply her exercising her workplace rights, and that the contract was terminated because of this, in contravention of the Fair Work Act. Happy listening!

    25 min

  2. 2 DAYS AGO

    Publicis' Michael Rebelo: Classic agency M&A no longer a priority

    This time last year, Publicis Group completed its landmark acquisition of Atomic 21 2, bringing one of Australia's biggest independent media success stories into its fold. In today's interview episode of the Mumbrellacast, Rory Heffernan, CEO of Atomic 21 2, and Michael Rebelo, CEO of Publicis Group ANZ, unpack the year-long integration process, including what's worked and what comes next.

    32 min

  3. 26 MAR

    ABC workers strike, Kyle strikes with a lawsuit, and AI-generated PR strikes the wrong chord

    We've crossed the picket line to present this week's episode of the Mumbrellacast. Around the time of recording this episode, ABC employees were returning to work from their 24-hour strike -- the first in 20 years -- which means the skeleton staffers won't have to dust off those old Seachange episodes just yet. But nothing has been resolved, so it remains to be seen if another strike is on the cards. We break down what the workers want, why they haven't gotten it -- and why managing director Hugh Marks is acting as if working for Aunty is akin to doing national service, with lines like: "I understand that in the current climate higher pay would help many individuals, but we must also remain focused on the long-term sustainability of the ABC and its relevance to all Australians." Kyle Sandilands filed suit against ARN last Friday, and we got hold of the "concise statement" lodged in Federal Court on his behalf, which we've published in full on the website, and which we unpack on the podcast. The document also reveals, for the first time, the exact amount that Kyle is earning, and under which financial column each of those "services" falls under. There's a curious "consultancy fee" for ARN's hip hop-based digital station CADA, which caught our collective eye. Our guess is Kyle isn't instructing them on which ASAP Rocky album tracks to playlist. We also talk press releases, following Medianet's Amrita Sidhu's declaration at CommsCon on Wednesday that 73% of journalists told them they "often or occasionally" receive what they suspect to be AI-generated pitches. "Make no mistake about it though," she said. "Our thematic analysis shows the majority will lose trust in the pitch ... For them, an AI generated pitch is a lazy pitch. It's a non-researched pitch. It's a potentially false pitch. There goes the trust." We debate whether journalists can detect an AI-generated pitch, and the rising use of press releases in journalism. Finally, we hear from Tumbleturn Marketing Advisory’s Jen Davidson, who feels we are ready for what she dubbed "Naked Communications 2.0", referring to the storied agency that pioneered unbundling strategy from execution. Happy listening! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    36 min

  4. 19 MAR

    It’s the end of the (stupidly big salary) world as we know it

    The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of the Mumbrellacast. Is this the end of the saga, or just the beginning? Or the long, long middle? We pick apart the wording from Kyle's impassioned media release, issued a few minutes before his ex-bosses at ARN made the news official on the ASX on Wednesday morning. He has called the lawyers in, and is claiming that his former bosses made it impossible to actually remedy the alleged breach. Surely Sandilands won't give up his $100m pie without a dragged-out, knock-'em-down legal battle. We speculate wildly on what might happen next. And sticking with radio, we parse the year's first radio ratings survey, where the main take-away message seems to be that -- in the world of radio -- change takes time to stick. Christian O'Connell replaced Jonesy and Amanda in Sydney breakfast for ARN's Gold, and the listeners were not willing to stick around for the shift. A few stations changed names, and listeners ran away. It's early days though -- we still believe. Finally, a bunch of top executives in Australia’s advertising industry are facing a future of falling financial returns, as consolidation, shrinking remits, and hordes of sentient robots that love a good em dash have killed off the million-dollar leadership salary -- perhaps for good (in every sense of the word). But where do all these executives end up when the well runs dry? Maybe they can join Kyle at Lowes? Happy listening! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    27 min

  5. 16 MAR

    Confusing and in decline: Chris Howatson on holdco creative consolidation

    Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth. Speaking to the Mumbrellacast, the founder of Howatson and Co said the approach focuses on merging creative brands that don’t scale, while media operations, where scale actually delivers efficiency, are the parts that make financial sense. He added that holding companies may continue to make extreme margins on media through principal trading, but this will mask the declining value of their creative businesses as more top talent leaves for independent agencies. Howatson’s comments come as the agency marks its five-year anniversary, with the founder outlining his long-term commitment to remaining independent, keeping headcount under 200 even at the cost of taking on new clients, and explaining why he believes the industry is entering a creative renaissance despite consolidation and AI disruption.

    32 min

  6. 12 MAR

    Media apocalypse right now

    Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtree. Unfortunately, since its January 6, 2022 inception, the index has tracked the massive decline of the local media industry, with the total value dropping by more than 60%. If maths isn't your strong suit, that's a big fall for stocks -- which investors generally prefer to increase in value. As discussed in the podcast, the past four years have been absolutely transformative, just not in a good way.

    42 min

  7. 9 MAR

    Elizabeth McIntyre on Move and the future of the OMA

    Good things come to those who wait, and the out-of-home advertising industry, and the media buyers who book the campaigns that grace billboards and bus shelters across the country, have certainly been waiting for the next iteration of Move for quite some time. Originally called Move 2.0, then reverting to simply Move, the long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what's happening within the OMA. Burrowes also asks McIntyre about her own plans, now the big project has been completed and delivered. For the uninitiated, Move tracks audience data from around 180,000 outdoor advertising sites around the country, by modelling a synthetic audience of 2.2 million Australians and their daily movements. This system was built after tracking the movements of 5,000 people over a fortnight across more than 280,000 different routes. It then predicts the likely audience of each out-of-home advertising point. This information is calibrated against independent data sources for further accuracy, and is available in hourly increments. Listen to the whole conversation on the Mumbrellacast, by subscribing on your favourite podcast app, or clicking on the player above.

    21 min

  8. 5 MAR

    Mumbrellacast: Can ARN legally boot Kyle? Should Vinyl have bought Val Morgan Digital?

    Welcome to this week's Mumbrellacast, featuring zero serious misconduct breaches -- aside from references to both Alan Bond and Donald Rumsfeld, of course. It's been quite the week in radio-land, with ARN using the dump button on Kyle Sandilands for "serious misconduct" which is, of course, legalese for "teasing his co-host for believing in star charts". We smashed the glass and issued an emergency podcast on Tuesday evening shortly after ARN dropped the bombshell that the Kyle and Jackie O show is no more -- you can listen to that here -- but today we investigate what is likely to be a long and drawn out legal battle between Sandilands and his former station. Victoria-Jane Otavski from Blackbay Lawyers unpacks all the legal elements for us, and looks at whether or not the network actually has a case for alleging serious misconduct in breach of his contract. As she asks, how can someone remedy a behavioural breach that's already happened -- without using some serious time-space misconduct. This week Mumbrella broke the story that Australian content platform Envato was sacking up to a third of its workers. Envato has flown under the radar for many, but for certain creatives it provides songs, sounds, stock imagery, and photography -- paying billions out to the creatives who made the original pieces, while providing a rich content library to those who need it. It was bought by Shutterstock last year for a whopping US$245m, so this is a major Australian start-up success story gone slightly pear-shaped. We look at why it needed to make such a drastic downsizing, and whether or not AI has reared its mechanical head (spoiler: it has). Finally, we look at Vinyl Group's acquisition of Val Morgan Digital, which will see the media company add Buzzfeed, Ladbible, Popsugar, Vox Media, and Choctop Monthly to its growing stable of brands (fair enough, I made up Choctop Monthly). We wonder aloud whether the $7m (plus $3.5m in Vinyl stock) was too much to pay, or if this is all part of the masterplan to build a media stable to fuel the company's music tech dreams? Happy listening! Get the latest episode every Wednesday. Podcast edit by Abe’s Audio.

    32 min
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About

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Information

  • Creator
    Mumbrella
  • Years Active
    2009 - 2026
  • Episodes
    401
  • Rating
    Clean
  • Copyright
    © Licensed under Creative Commons: By Attribution 3.0 License
  • Show Website
    Mumbrellacast

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