SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

  1. Episode 1268: Faith, Family, and the Real Work of Entrepreneurship with Joseph Shalaby

    6 HR AGO

    Episode 1268: Faith, Family, and the Real Work of Entrepreneurship with Joseph Shalaby

    What if the fastest way to scale in a hyper-regulated industry is to build the platform everyone else wishes they had?   In this episode of Sharkpreneur, Seth Greene interviews Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., a national mortgage bank and broker licensed in 48 states. He shares how he started in the mortgage business in 2002 and built an end-to-end, vertically integrated platform that handles licensing, compliance, audits, surety bonds, technology, and infrastructure, allowing other mortgage companies to grow faster. He also discusses the mindset behind serving-first leadership, explains why entrepreneurship is the main barrier to success in mortgages, and describes how his top-ranked business podcast has become a philanthropic passion project focused on faith, family, and self-improvement.   Key Takeaways: → E Mortgage Capital’s advantage is its vertically integrated platform combining marketing, tech, legal, compliance, and infrastructure. → E Mortgage Capital focuses on a B2B platform model, bringing mortgage firms onto its infrastructure through partnerships and acquisitions. → E Mortgage Capital works with mortgage company owners who understand the leverage of a strong platform. → Rising compliance and audit requirements are pushing smaller mortgage firms to seek larger platforms. → Success in mortgages depends on work ethic, resilience, and an entrepreneurial mindset. Joseph Shalaby is the CEO and Broker of E Mortgage Capital Inc., a nationwide mortgage platform operating in over 40 states and employing more than 900 licensed loan officers. With over 20 years in the mortgage industry, he has built a reputation for innovation, client-focused service, and increasing access to homeownership. A graduate of UC Santa Barbara with honors, Joseph also studied law at Abraham Lincoln University School of Law, demonstrating his commitment to lifelong learning. Born in Cairo, Egypt, and raised in California, Joseph’s early life and his father’s journey from gas station attendant to physician shaped his drive and resilience. Under his leadership, E Mortgage Capital has become a rapidly growing national lender. Joseph is also a philanthropist and the founder of the Shalaby Foundation, supporting education and underserved communities.   Connect With Joseph: Website: https://www.emortgagecapital.com/ Instagram: https://www.instagram.com/josephshalaby Facebook: https://www.facebook.com/josephshalaby/ LinkedIn: https://www.linkedin.com/in/joseph-s-7611718/

    17 min
  2. You Might Also Like: Science Will Win

    6 HR AGO ·  BONUS

    You Might Also Like: Science Will Win

    Introducing Bringing Cancer Into Focus: Biomarkers & Precision Medicine from Science Will Win. Follow the show: Science Will Win What if the key to treating cancer was hiding in plain sight – written into its DNA? In this episode of Science Will Win, host Dr. Raven Baxter explores one of the most exciting breakthroughs in cancer care today: the discovery of biomarkers. These tiny molecular signals are helping doctors understand what’s really driving an individual person’s cancer – and opening the door to treatments that can dramatically change patient outcomes. You’ll hear powerful stories from people whose cancers were traced back to a specific biomarker, alongside experts who break down what biomarker testing is, how it works, and why it’s transforming the way we think about cancer treatment.    Biomarkers are showing us that when we understand cancer at its molecular level, a disease that once felt like an unsolvable mystery starts to come into focus. Featured guests: – Dr. Ross Camidge, Director of Thoracic Oncology, University of Colorado – Kelly Huffman, Lung Cancer Patient and Retail Account Manager, Pfizer – Karin Tollefson, Chief Oncology Medical Officer, Pfizer Dive into the episode here: 00:00 – An oncologist’s diagnosis introduces the world of biomarker 03:10 – Defining biomarkers and its history 06:24 – Discovery of the first lung cancer biomarker 08:39 – The start Kelly’s lung cancer journey 16:00 – Biomarkers: how do you test for them? 19:11– Discovery of ALK biomarker shift’s Kelly’s story 22:34 – Landscape of targeted therapy and lung cancer today 25:24 – Moving forward with targeted treatments and conclusion Check out our YouTube channel (@Pfizer) to watch the full interview with Raven & Kelly Huffman on her lung cancer journey. Season 6 of Science Will Win is created by Pfizer and hosted by Dr. Raven Baxter. It’s produced by Acast Creative Studios. Hosts in this podcast series were compensated for their time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Episode 1267: The Wealth Elevator with Lane Kawaoka

    2 DAYS AGO

    Episode 1267: The Wealth Elevator with Lane Kawaoka

    What if the real difference between “saving money” and “building wealth” is just access and knowing how to level up?   In this episode of Sharkpreneur, Seth Greene interviews Lane Kawaoka, Author of The Wealth Elevator, who went from engineering and traditional 401(k) investing to building a real estate portfolio of 11 rental properties by 2015 and leaving his day job in 2018. Lane explains the difference between “working-class” investing and “investor-class” investing—especially how accredited investors gain access to higher-quality commercial assets through syndications and private placements. He also breaks down the Wealth Elevator philosophy, the mindset shift from earning money to allocating capital, and how macroeconomics, operator skill, and liquidity constraints shape real-world investment outcomes.   Key Takeaways: → Many high-net-worth investors eventually trade scattered rental properties for larger apartment investments through pooled capital. → Flipping properties usually involves more time and risk than long-term buy-and-hold or value-add commercial investments. → The difference between working-class and investor-class opportunities usually comes down to access to capital and larger deals. → Real estate syndications can provide investors with institutional-quality exposure while avoiding some of the inefficiencies associated with large public REIT structures. → Surrounding yourself with experienced investors helps accelerate learning and improve decision-making.   Lane Kawaoka owns 10,000+ rental units and leads the “Hui Deal Pipeline Club,” which has acquired over $2.1B+ of real estate by syndicating $200 million+ of private equity since 2016. He has returned over $ 45 million to his investors through distributions. Lane uses his Engineering degree to reverse-engineer wealth-building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.   Connect With Lane: Website: https://thewealthelevator.com/ Instagram: https://www.instagram.com/thewealthelevator/ Facebook: https://www.facebook.com/TheWealthElevator/ LinkedIn: https://www.linkedin.com/company/thewealthelevator/

    15 min
  4. Episode 1266: Build an Onboarding Engine That Prevents Churn with Apryl Syed

    5 DAYS AGO

    Episode 1266: Build an Onboarding Engine That Prevents Churn with Apryl Syed

    If you’re adopting AI quickly but revenue isn’t increasing, the issue might not be your tools; it may be your roadmap.   In this episode of Sharkpreneur, Seth Greene interviews Apryl Syed, CEO of ApetureCodex, who led three product lines at Sage and later worked on conversion strategies with enterprise brands through Bloomreach, including clients like Staples, Gap, Neiman Marcus, and Williams-Sonoma. She explains how to build an AI-enabled growth roadmap that combines people and automation, enhances the customer journey from “trial to wow,” and delivers measurable revenue growth without copying what everyone else is doing.   Key Takeaways: → Using the same AI as everyone else produces the same results. → Some team members excel in rapid change, while others find it challenging. → Identifying where customers reach the “wow” moment helps you eliminate friction in the user journey. → After refining the product journey, improve ad targeting, then optimize landing pages and message-match. → Higher leader volume doesn’t matter if the process and onboarding can’t convert and retain the right customers.   Apryl Syed is the CEO of ApertureCodex, a growth and innovation consultancy based in the San Francisco Bay Area. As founder, she helps technical founders see their businesses from multiple perspectives—enhancing sales, marketing, customer success, fundraising, and leadership—so they can bridge the gap between technical skills and business knowledge and grow sustainably. Previously at Sage, Apryl managed three product lines with full P&L responsibility, including sales, support, customer success, marketing, product direction, and development, and led the NPS program across Sage North America. She later led Marketing and Customer Success at Blytheco (Sage’s largest U.S. partner), launched the Bellwether business magazine, developed sales onboarding, and coached teams to close million-dollar deals for manufacturers and distributors. At Bloomreach, she collaborated with enterprise brands like Staples, Neiman Marcus, and Gap to improve digital commerce performance. She also publishes Think Like a CEO and The Founder’s Edge.   Connect With Apryl: Website: https://www.apeturecodex.com/ Instagram: https://www.instagram.com/aprylsyedcoach/ LinkedIn: https://www.linkedin.com/in/aprylsyed/

    14 min
  5. Epoisode 1265: The Revenue Accelerator Playbook with Brent Keltner

    18 MAR

    Epoisode 1265: The Revenue Accelerator Playbook with Brent Keltner

    If buyers don’t care about your product story, how do you meet them where they are and still drive revenue growth?   In this episode of Sharkpreneur, Seth Greene interviews Brent Keltner, Ph.D., Founder and President of Winalytics LLC, who leverages his experience leading marketing and sales teams and achieving multiple growth results to explain why most go-to-market efforts fail: they begin with the seller, not the buyer. He explains how to establish a “journey-first” approach that allows buying committees to self-educate, aligns internal teams around a shared value proposition, and turns discovery into the engine that drives real revenue growth.   Key Takeaways: → Most teams talk about themselves first, but buyers care more about what is in it for them. → A strong value proposition starts with the outcome the buyer wants. → The best value propositions connect product value, business value, and enterprise value. → Buyers prefer to educate themselves, so companies should give them clear ways to learn at their own pace. → Discovery should be a major part of the sales process because it helps build support across the buying committee.   Brent Keltner, Ph.D., is President of Winalytics LLC and the creator of Winalytics’ Journey First Growth methodology. Winalytics helps mid-market and enterprise clients accelerate account-based B2B growth. The team has expertise in various industries, including education, human capital, healthcare, and SaaS.  Before starting Winalytics, Brent expanded growth as a revenue leader at four different companies. He began his career as a Ph.D. social scientist at Stanford University and the RAND Corporation. His first book was the Revenue Acceleration Playbook. He has published articles on marketing and sales strategy in MarketingProfs, CEOWorld, the Sloan Management Review, the California Management Review, and Sales and Marketing Magazine.   Connect With Brent: Website: http://winalytics.com/ LinkedIn: https://www.linkedin.com/company/winalytics-llc/

    16 min
  6. Episode 1264: The Hidden Leaks in High-Spend Ad Accounts with Michael Elliot

    16 MAR

    Episode 1264: The Hidden Leaks in High-Spend Ad Accounts with Michael Elliot

    Many businesses obsess over getting more leads, but the real growth happens in what you do after the click.   In this episode of Sharkpreneur, Seth Greene interviews Michael Elliot, Founder of Adtrain, who discusses how he built a seven-figure PPC agency starting with just $3,000 in the bank and no safety net. Drawing from his experience with depression, high-risk entrepreneurship, and rapid agency growth, Michael explains what most businesses get wrong about paid traffic, lead follow-up, and data attribution. This episode provides a candid look at how conversion rate optimization, automation, and honest operational discipline turn ad spend into real, scalable revenue.   Key Takeaways: → The greatest ROI improvements usually occur after the click, not from attracting more traffic.  → Broken attribution and dirty data result in expensive, misleading decisions. → Quick lead responses greatly boost conversion rates. → Automation is most effective when it first addresses key business processes.  → AI tools are only useful when connected to fundamentals, not just shiny objects.   Michael Elliott is an expert in turning paid media and AI into systems that deliver predictable revenue. With 14 years of experience, he’s renowned for transforming messy ad accounts, vague funnels, and operational bottlenecks into clean, scalable engines that founders can rely on. A Google Premier Partner and top 1% Upwork freelancer, Michael has managed £1.5M/month in ad spend, generated £67M+ in client revenue, and built multiple seven-figure businesses across advertising, AI automation, and the holiday-home industry. Michael’s AI-driven systems have helped companies generate 600–800 leads per month with just one salesperson, leveraging workflows that streamline operations and accelerate response time. His approach focuses on adopting AI in ways that directly impact profit, such as improving qualification, routing, and follow-up—rather than getting distracted by flashy tools. Michael leaves audiences with actionable steps to apply immediately, helping them maximize their ROI.   Connect With Michael: Website: https://adtrain.co.uk/

    20 min
  7. Episode 1263: Build a Book Without Writing a Word with Sheila Slick

    13 MAR

    Episode 1263: Build a Book Without Writing a Word with Sheila Slick

    What if the book you’ve been putting off is already hidden inside the conversations you’ve recorded?   In this episode of Sharkpreneur, Seth Greene interviews Sheila Slick, founder of Five Milestones and creator of the PodToBook.ai platform, who shares how entrepreneurs, podcasters, and experts can become published authors without starting from a blank page. Drawing on her background as a software developer and business consultant, Sheila outlines her five-step process for transforming audio content into polished, AI-assisted books that build authority, drive ROI, and preserve legacy. With more than 80 experts already guided from raw conversations to published works, this episode reveals a faster, smarter path to turning content into a tangible business asset.   Key Takeaways: → If you record podcasts, webinars, or calls, you already have the raw material for a book.  → Audio content eliminates the biggest friction point in writing: the blank page. → AI-assisted publishing works best when paired with human editing and revision. → Repurposing content can reduce book creation from months to days. → Publishing a book can drive ROI through authority, speaking engagements, and client acquisition.   Sheila Slick, MS, is the Founder of Five Milestones and creator of PodToBook.ai, an AI-powered platform that transforms podcast episodes into professionally structured book manuscripts in 2-3 hours. Since launching, she's helped publish 80+ authors and is a two-time Amazon bestselling author, having authored "Momentum: Daily Practices to Build Your Business & Thrive" and co-authored five books. As Past Chair of SCORE Volusia Flagler County, she mentored over 1,000 small business owners. With over 25 years of entrepreneurial experience and a Master's in Leadership, Sheila provides strategic business consulting and publishing services while hosting the "Milestone Moments in Business and Leadership" podcast.   Connect With Sheila: Website: https://fivemilestones.com/ LinkedIn: https://www.linkedin.com/in/sheilaslick/

    16 min
  8. Episode 1262: The Leadership Upgrade Your Nervous System Needs with Owen Marcus

    11 MAR

    Episode 1262: The Leadership Upgrade Your Nervous System Needs with Owen Marcus

    High performers are taught to push harder, but what if the real breakthrough comes from learning to regulate, recover, and reconnect?   In this episode of Sharkpreneur, Seth Greene interviews Owen Marcus, Founder and CEO of MELD (Men’s Emotional Leadership Development) and author of Grow Up: A Man’s Guide to Emotional Maturity. Owen unpacks why high-performing entrepreneurs often hit an invisible ceiling despite doing “everything right.” Drawing on five decades of experience working with leaders, athletes, and elite performers, Owen explains how chronic stress, emotional disconnection, and nervous system overload quietly erode performance, relationships, and fulfillment. This conversation bridges neuroscience, leadership, and personal growth to reveal how building resilience from the body up unlocks the final 30% of untapped potential.   Key Takeaways: → Entrepreneurs are often wired for survival, not fulfillment, which leads to chronic overdrive. → Long-term stress creates allostatic load, silently shrinking resilience and emotional capacity. → High performance at work does not automatically translate into a healthy connection at home. → Neuroplasticity allows leaders to rewire stress patterns and build new capacity over time. → Somatic mindfulness helps retrain the nervous system by increasing body awareness.   Owen Marcus is the Founder and CEO of MELD (Men’s Emotional Leadership Development), demonstrating the transformative potential of evidence-based peer support. A pioneer in men’s emotional health, his retreats, workshops, coaching, training, and other programs enhance relational dynamics and support men’s personal and professional growth and leadership development. For nearly three decades, MELD has been a trusted guide for men navigating the complex terrain of modern life: stress, relationships, leadership, and identity. Marcus is also the author of Grow Up: A Man’s Guide to Emotional Maturity. In it, Marcus leads readers on an enlightening path toward the authentic self, revealing how men need clarity, purpose, connection, and the support of other men to thrive. A founding member of the United States Association for Body Psychotherapy (USABP) and a member of Division 51 of the American Psychological Association, Marcus integrates neuroscience, Polyvagal Theory, and somatic mindfulness to help individuals and groups cultivate emotional intelligence and authentic leadership.   Connect With Owen: Website: https://meld.community/ Instagram: https://www.instagram.com/meld.men/ X: https://x.com/meldmen Facebook: https://www.facebook.com/meldmen LinkedIn: https://www.linkedin.com/company/meldmenscommunity/

    16 min

About

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

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