Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. 
In this episode she shares:
How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s 
Highlights Include: 
00:00 Intro
08:16 Exploring different side hustles
14:16 Navigating a new city
18:43 Filling the need for a beauty supply
23:18 Startup planning and costs
27:55 Creating a community 
30:01 Curating events and collaborations
35:02 Running a storefront as a side hustle
41:20 Expanding and creating a cultural hub
46:43 Setting the tone for the future of the store
56:19 Tips for entrepreneurs
Check out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ 
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This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. 
In this episode she shares:
How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the map
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ 
This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ 
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This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. 
In this episode I’m sharing:
My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content 
Highlights Include:
00:00 Intro
03:12 Shifting from validation to impact
06:50 Eliminating negative self-talk
15:00 Balancing mom-mode and CEO-mode
19:13 The interview process as a podcaster
27:24 The changing podcast industry 
30:05 The importance of multiple streams of income
33:34 Grow your brand awareness
36:20 Expanding my training course Podcast Moguls
45:11 Allowing myself to stay within my bandwidth
Check out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Riverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ 
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Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.
In this episode she shares:
The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck 
Highlights include: 
00:00 Intro
Finding a path in nursing
The goal of work-life balance
Cooking as an outlet
Intentional content creation
Building a content creation business while working full time
Diversifying revenue streams
The importance of discipline and showing up
The power of storytelling
Take control of your inner voice
Tips for entrepreneurs 
Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Helena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ 
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AnnouncementsJoin our Facebook Community
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Guest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
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This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales
Highlights Include:
00:00 Intro
03:24 Generations of Black farmers
06:38 Struggle with eczema
08:45 Studying horticulture and agriculture
14:10 Staring Gently Soaps
18:03 Transitioning to selling at markets
21:31 Importance of formulating for sensitive skin
28:56 Sales growth and Shark Tank impact
32:55 High margins and sales 
39:49 Marketing strategies
44:03 Tips for entrepreneurs 
Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ 
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So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! 
In this episode I share:
The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and more
Highlights include: 
00:00 Intro
01:23 The value of side hustling
03:21 How to organize your thoughts
06:07 Research your market
09:00 Product-based vs service-based 
11:31 Narrow down to one thing when launching
14:36 Collect feedback after launching
Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode

FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY 
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro

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