eCommerce Podcast Network

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6月8日

The Search-Driven Fashion Strategy That Helped Spirithoods Scale

Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year. In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market. Hit PLAY to hear: 🔍 How Spirithoods uses SEO data to decide which products to create 📈 The search trend strategy behind their $4M fashion brand growth 🛍️ Why timing your product launches can massively impact sales 🎯 The tiny SEO tweaks that help products rank higher on Google 🔥 How festival season and pop culture drive ecommerce demand ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos Key timestamps to dive straight in: [04:38] Launching eCommerce after trade show [07:50] Preparing for business changes [11:02] Microplastic pollution and solutions [14:37] How Spirit Hoods took off [18:48] Using SEO to guide trends [19:38] Spotting trends in yellow fashion [24:44] Timing product launches with trends [26:21] Tying product development to SEO [30:13] Listen to Latif’s Top Tips! Full episode notes here: https://ecmp.info/598 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
8月3日

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year. In this episode, Jennifer reveals how Calla Shoes grew from a personal frustration into a £2 million global eCommerce brand. Discover the customer-first mindset, SEO strategy, and partnership approach that helped the business scale to customers in 92 countries while staying laser-focused on solving a real problem. Hit PLAY to hear: 👠 How Calla Shoes grew into a £2M brand by solving one overlooked customer problem 🔍 Why SEO still drives most of their traffic after nearly 10 years in business 📞 The surprising customer research method Jennifer swears by (and it's not AI) 🌍 How a niche footwear brand expanded to 92 countries worldwide 🤝 The partnership strategy that's turning podiatrists into powerful referral partners 💡 How customer feedback directly shaped some of Calla Shoes' best-selling products Key timestamps to dive straight in: [06:15] Embracing constant learning in eCommerce [07:49] Global marketing on a budget [10:09] Searching for wedding shoes with bunions [13:15] Embracing unique needs in footwear [16:43] Listening to customer feedback [20:50] Collaborations with podiatrists and influencers [23:02] Listen to Jennifer’s Top Tips! Full episode notes here: https://ecmp.info/606 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
6月1日

How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns

Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-prime shoes and garments a year with growth at 30% year on year. In this episode, Simon joins Chloe Thomas to explore how resale commerce, changing consumer behavior, AI, and upcoming sustainability legislation are reshaping the future of fashion retail. They discuss why secondhand is becoming mainstream, what ESPR means for brands, and how retailers can turn returns and resale into long-term opportunities. Hit PLAY to hear: Why secondhand fashion is becoming mainstream faster than brands expected 👟 The surprising way retailers are turning returns into revenue 💰 How AI is helping identify and resell thousands of unique products What Europe’s new ESPR legislation could mean for eCommerce brands ⚖️ Why platforms like Vinted are changing consumer behavior forever The big question fashion brands may soon have to face: produce less or lose relevance? 👀 Dive in: [05:21] Using AI for product identification [07:34] Focusing on product returns and resale [10:32] Rise of social live shopping [14:57] Challenges with product traceability [16:58] Sustainability and product reuse challenges [20:40] Trends in UK retail shopping [24:20] Future of production and sustainability [25:53] Listen to Simon’s Top Tips! Full episode notes here: https://ecmp.info/597 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
30/12/2024

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. Hit PLAY to hear: How 42% of UK landfill textile waste comes from homewares—and what to do about it The Green Room’s unique approach to eco-friendly eCommerce growth Secrets to cutting packaging costs while staying sustainable Why collaboration (not competition) drives success in sustainability Practical tips to kick-start sustainability in any eCommerce brand Key timestamps to dive straight in: [04:59] Helping SMEs simplify and implement sustainability strategies. [06:47] Green Room fosters sustainable innovation and collaboration. [11:29] Small group collaboration expanded to over 35 brands. [14:22] Quarterly webinars share solutions across departments. [19:55] Reduced packaging costs lead to overall savings. [20:53] Listen to Top Tips from Jules and Mirry! Full episode notes here: https://ecmp.info/523 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
7月13日

Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical. Turnover is now £110,000,000 of which 10% is DTC. In this episode, Ankit shares how his team manages five DTC brands with just eight people, why they recently consolidated their tech stack, and what he looks for when evaluating new technology. It's a masterclass in building an eCommerce operation that is efficient, scalable, and focused on delivering real ROI. Hit PLAY to hear: 🚀 How one team manages 5 DTC brands with just 8 people 🛠️ The surprising reason the "best" eCommerce tool can hurt your results 📈 Why consolidating your tech stack could unlock faster growth 💰 How to evaluate new software without wasting budget on shiny objects 🎯 The next big tech investment Ankit believes every retailer should consider 🤖 Where AI is actually delivering value in eCommerce (and where it's mostly hype) Key timestamps to dive straight in: [09:36] Implementing and Scaling eCommerce Projects [12:02] Understanding code for collaboration [16:01] Evaluating tech stack consolidation [21:04] Implementing a Customer Data Platform [22:35] Exploring AI for internal use [26:08] Listen to Ankit’s Top Tips! Full episode notes here: https://ecmp.info/603 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
6月15日

5 Big Wins You Get with an AI Shopping Assistant

Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores worldwide use the platform to create faster, smarter, and more intuitive shopping experiences through AI-powered technology. In this episode, they break down how AI shopping assistants are changing the eCommerce experience for both brands and customers. From improving product discovery and increasing conversions to uncovering hidden customer insights, this conversation is packed with practical ideas for eCommerce businesses looking to grow smarter with AI. Hit PLAY to hear: 1️⃣ How AI shopping assistants close the eCommerce “finding gap” and recover lost sales2️⃣ The smarter way to upsell and cross-sell without frustrating customers3️⃣ How your store can keep selling and answering questions 24/74️⃣ Why “no results” searches could reveal your next biggest sales opportunity5️⃣ How AI shopping data can uncover UX issues, product gaps, and growth opportunities Key timestamps to dive straight in: [05:48] Using AI tools effectively [07:14] Closing the eCommerce Finding Gap [11:14] Optimizing cross-sell strategies [14:08] Using AI to boost sales [18:10] Importance of integrated AI in eCommerce [22:00] AI in everyday shopping [25:01] Finding your ideal customer [26:37] Listen to Yaël and Anna’s Top Tips! [34:02] Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com. Full episode notes here: https://ecmp.info/599 Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
5月25日

Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand

Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range. In this episode, Steve explains how Uncle Matt's Hats has built every part of the business around its mission — from product design to packaging to customer acquisition. It’s a smart look at how purpose-led brands can create stronger differentiation, generate organic content, and grow without relying on big ad budgets. Hit PLAY to hear: 🎯 How Steve Willicott built Uncle Matt's Hats around purpose — and why that makes customer acquisition easier 📦 The clever packaging idea that turns every order into organic UGC 💸 How a startup with a tiny ad budget gets more from every customer touchpoint 🧠 Why the inside of the product matters more than most brands realize 🚀 The simple customer insight that led to launching beanies and T-shirts next 🔥 How storytelling can help your brand stand out in a crowded, competitive category Key timestamps to dive straight in: [06:38] Focusing on mission over product [09:27] Designing meaningful, ethical hats [11:34] Expanding beyond baseball caps [15:13] Organic UGC and giftable packaging [20:01] Sharing mental health stories and support [22:42] Reducing customer acquisition costs [23:54] Listen to Steve’s Top Tips! Full episode notes here: https://ecmp.info/596 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
6月22日

Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

Success stories are easy to find in eCommerce. The mistakes, failures, and expensive lessons? Not so much. To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a refreshingly honest look at the missteps that have shaped her 20+ years in business and the recurring mistakes she still sees brands making today. In this special solo episode, Chloe shares a mix of industry-wide pitfalls and personal screwups, revealing the lessons hidden inside each one. From costly hiring decisions and inventory challenges to bad advice and overlooked opportunities, every mistake is pulled at random from her infamous bowl of business blunders—making for an entertaining and insightful episode packed with practical takeaways. Hit PLAY to hear: 💸 The hiring mistake that cost Chloe £36,000 — and how to avoid making the same one 📦 Why holding too much inventory could be quietly killing your cash flow 🚫 The surprisingly common reason some brands still turn off their websites (and why it's a terrible idea) 📊 How misunderstanding your margins can wreck your marketing performance 🔄 Why "launching it" is only the beginning — and where most brands go wrong after go-live ⚠️ The 14 costly mistakes Chloe sees eCommerce businesses make again and again after 20+ years in the industry Key timestamps to dive straight in: [05:58] Costly hiring mistake [09:10] Managing cash flow with seasonal sales [11:17] Finding the Right Agency Fit [15:51] Crafting an effective discount strategy [18:11] Understanding and recalculating margins [22:23] Avoiding burnout with balanced work [24:42] Testing newsletter growth strategies [28:23] Evaluating eCommerce Strategies [32:06] Choosing the right product [36:25] Navigating perimenopause and business impact [38:45] Dealing with health challenges in business [40:44] Updating seasonal and automated content Full episode notes here: https://ecmp.info/600 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
7月6日

AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year. In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter. Hit PLAY to hear: 🚀 How Myrqvist built a €10M brand with just 8 people at head office 🤖 The AI automations saving hours every week across customer service and operations 📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time 🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools 💡 The simple framework Douglas uses to decide what to automate next 🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage Key timestamps to dive straight in: [06:13] Offering premium-quality shoes affordably [09:37] Leveraging AI to optimize operations [11:36] Improving AI for site search [14:38] Competing with heritage shoe brands [18:41] Exploring AI for product design [22:32] Benefits of in-house content production [24:07] Listen to Douglas’s Top Tips! Full episode notes here: https://ecmp.info/602 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
04/12/2024

Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! In this episode, we discuss: Why you need to embrace different content formats Personalization of content Customer research and customer-centricity The role of technology in content marketing Dive in: [03:33] Content marketing focuses on customer engagement, sales. [07:21] Repurpose content considering customer intent and format. [11:27] Miss rich research in B2C, customer engagement vital. [14:00] Content positioning varies across web and mobile. [18:55] Stradivarius excels in engaging, native video content. [20:46] Insider Tips from Irem! Find the notes here: https://keepopt.com/233 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

熱門節目

The Search-Driven Fashion Strategy That Helped Spirithoods Scale

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

5 Big Wins You Get with an AI Shopping Assistant

Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand

Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story

Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly

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