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Tapt Podcasts
Tapt Podcasts
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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

  1. 8月17日

    The Masterclass in Modern Marketing: With Mark Ritson

    In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies.  We watch: Heinz See omnystudio.com/listener for privacy information.

    The Masterclass in Modern Marketing: With Mark Ritson

  2. 8月11日

    What happens when brands stop selling perfection

    In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric. We watch: The Economist Coca-Cola BBC See omnystudio.com/listener for privacy information.

    What happens when brands stop selling perfection

  3. 8月3日

    "It's still about presence": Why Coca-Cola is the ultimate marketing power

    Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background. We watch: Kidney Health Australia Monzo See omnystudio.com/listener for privacy information.

    "It's still about presence": Why Coca-Cola is the ultimate marketing power

  4. 7月27日

    "The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

    Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform. Check out The Daily Aus online and on Instagram Follow AdMission pod on Instagram See omnystudio.com/listener for privacy information.

    "The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

  5. 7月21日

    Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad

    Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category. We watch: YETI Hawkstone   See omnystudio.com/listener for privacy information.

    Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad

  6. 7月14日

    Claude vs OpenAI: The strategy winning the AI brand war

    Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign. We watch: Claude & Anthropic Schweppes Castle Milk Stout See omnystudio.com/listener for privacy information.

    Claude vs OpenAI: The strategy winning the AI brand war

  7. 7月8日

    The billion dollar grey area: Why Rick Rubin partnered with a gambling giant

    Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch:  Polymarket ad KFC See omnystudio.com/listener for privacy information.

    The billion dollar grey area: Why Rick Rubin partnered with a gambling giant

  8. 6月23日

    A very average billboard; & selling driverless cars

    Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard.  We watch:  Waymo Liquid Death See omnystudio.com/listener for privacy information.

    A very average billboard; & selling driverless cars
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關於

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

資料

  • 頻道
    Tapt Podcasts
  • 創作者
    Tapt Podcasts
  • 活躍年份
    2024年 - 2026年
  • 單集
    100
  • 分級
    兒童不宜
  • 節目網站
    AdMission

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