D2C Diaries

Loukas Hambi and Olly Hudson
  • 0.0 (0)
  • 市場推廣

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

  1. 5小時前

    Creative Forecasting Masterclass: How to Calculate Your Exact Creative Volume for Any Spend Target

    D2C Diaries is proudly sponsored by Commercive. If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today. ---- Most brands have a creative volume problem and don't know it. In this masterclass, Olly breaks down the Creative Forecasting model Soar Group uses across its client base (brands spending anywhere from £100K to £5M a month on Meta) to answer the one question that unlocks scale: how many new creatives do I need to produce each month to hit my spend target? You'll learn how to pull and classify your ad inventory, run cohort survival analysis to get your real churn rate, calculate your win rate and half-life, and plug those numbers into a demand equation that tells you exactly how many ads to launch each month, whether you're holding spend or scaling to a new target. Olly also covers why volume without diversity stalls accounts, how to map creative gaps across personas and angles, and the negative spiral most brands sleepwalk into when creative becomes a cost centre instead of a growth lever. By the end of this episode you'll have a repeatable forecasting process you can run on your own account today. The cheat sheet resource: https://eu1.hubs.ly/H0vzzg60 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0vzzJ60 00:00 Intro 01:00 Our sponsor: Commercive 02:20 The same trends we're seeing 04:06 The challenges brands are facing 05:20 Creative is the new targeting 06:50 What we're seeing in audits 08:45 How many creatives do we need each month? 19:18 Factors that may impact the data 21:33 What we're trying to avoid 22:33 Personas 25:57 How we help brands --- Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    27 分鐘

  2. 5月20日

    Claude Mastermind: Building a Creative Strategy System That Powers 6K Ads Per Month

    This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in one place. This dedicated offer gets you: - 1 month free trial Incard Plus - All Incard Plus plan features included - 2% cashback on Ad Spend, Saas, Travel for year one ​ This time-limited offer is only valid until end of May. Take control of your finances with Incard today. T&Cs apply: https://incard.co?fpr=soarwithus&fp_sid=pod --- Loukas breaks down the full AI infrastructure he has built on top of Claude, from context engineering fundamentals through to a self-learning creative OS that compounds over time. In this mastermind he covers why context is the entire game right now and why your prompts matter less than you think, how Claude Skills work under the hood and how to build ones that actually compress your team's best thinking into repeatable systems, the exact 8-phase scriptwriting skill Hambi runs in production, the recursive script grader that scores every script against 10 criteria and rewrites until it ships, and the reasoning trace system that turns Claude from a tool into something that gets smarter the more you use it. Whether you're just getting started with Claude or you think you're advanced, this is the end-to-end session. Comment "Claude" below to get the reference files, CSOS template and PDFs referenced in this episode. Sarah Levinger's article on Valence Zones https://x.com/SarahLevinger/status/2021281038895546761?s=20 D2C Diaries Scriptwriting Masterclass https://youtu.be/dlH4acLpd_g --- 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0vgMDy0 00:00 Intro 03:27 Incard sponsor 04:20 Why context is the entire game  08:08 Brand context vs domain context explained 10:16 How to build a context library database 14:14 Claude Skills vs Claude Code vs Claude Cowork 20:38 Claude skills 23:23 The CSOS - single source of truth setup on Notion 26:33 Framework database  29:50 Skill building workflow 31:00 Scriptwriting Skill  35:35 Incard sponsor 36:28 8 phases of scripting writing skill 50:22 Reporting skill 53:27 Script Grader  58:28 Building operating infrastructure Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    1 小時 15 分鐘

  3. 4月30日

    The AI Stack Behind £100M Annual Ad Spend in 2026

    This podcast is proudly sponsored by SARAL.  Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglove onboarding. --- In this episode, Olly and Loukas go deep on the AI systems they've spent the last few months building inside Soar Group - the personal operating systems, the creative production infrastructure, and the internal tooling that's changing how the business runs. This isn't a conversation about AI tools. It's about the architecture underneath them.They cover: How Olly built a personal operating system based on Andrej Karpathy's LLM wiki pattern — using Obsidian connected to Claude Code. Call transcripts categorised automatically every day, Slack piped in, reasoning traces stored against every decision made in the business. How Loukas built his own version in VS Code connected to Claude Code with in-depth context on every brand, every direct report, and every specialism, plus a reinforcement learning loop built into the content pipeline. The Club Neuro AI operating system - a full web app built as a test case before rolling into the Control Room. Best performing frameworks dashboard, hooks database, one-click reporting, weekly Reddit scrape, and a UI designed to capture operator intuition at the moment it happens. The four learning loops: performance into hypothesis, hypothesis into correction, correction into rule, decision into outcome. How they hired an AI videographer targeting 60 unique concepts a month — the equivalent of 15 shoot days replaced by one person. A mass static generation system with 40-60 framework prompts, brand DNA and personas pre-loaded, ready to generate at scale. The principle that ties it all together: context compounds. Models don't. --- 00:00 Intro 02:05 Our sponsor: SARAL 03:00 Our personal operating systems we've built 21:00 AI as a feedback loop 24:14 Our sponsor: SARAL 25:10 Our foundational context and data engine 30:20 Club Neuro: creative intelligence operating system 35:00 Best in class forecasting process  39:50 Our internal creative processes 47:28 Business intelligence platform Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    52 分鐘
  4. The 4 Growth Levers Every DTC Brand Needs To Audit

    4月24日

    The 4 Growth Levers Every DTC Brand Needs To Audit

    This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in one place. This dedicated offer gets you: 1 month free trial Incard Plus All Incard Plus plan features included 2% cashback on Ad Spend, Saas, Travel for year one This is a time-limited offer valid till the end of this month, April 2026. Take control of your finances with Incard today: https://incard.co?fpr=soarwithus&fp_sid=pod --- Most people think growing a DTC brand is complicated. It doesn't have to be. In this episode, Olly and Sam break down the Growth Compass™ — Soar Group's trademarked framework for diagnosing the #1 constraint holding any ecommerce brand back from profitable growth. 4 pillars. 20 sub-factors. One binding constraint. Fix that one first. Everything else is noise. As promised in the episode — the full Growth Compass™ cheat sheet covering every sub-factor across all four pillars https://eu1.hubs.ly/H0tQ3_v0 If you want us to run the full Growth Compass™ audit for your brand - scored across all 20 sub-factors with a prioritised roadmap - book a call with the team 👉 Book a call https://eu1.hubs.ly/H0tQ4SL0 Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    59 分鐘
  5. Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing

    4月14日

    Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing

    We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on. In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands. --- This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/3caahj4w --- 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0tvkYy0 --- Resources mentioned in this episode: Brad Jacobs: How to Make a Few Billion Dollars: https://www.amazon.co.uk/How-Make-Few-Billion-Dollars/dp/B0CHTQP25T Rick Rubin: The Creative Act: https://www.amazon.co.uk/Creative-Act-Way-Being/dp/1838858636 Jason Cohen: A Smart Bear: https://longform.asmartbear.com/jason-cohen/ Oren Johnson (organic content & creator trends): https://www.youtube.com/@orenmeetsworld The GLP-1 $1.8B four-person business: https://x.com/jonoringer/status/2039759594461839599?s=20 Creative Testing Playbook: comment TESTING below and we'll send it to you --- Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    1 小時 3 分鐘

  6. 3月16日

    The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta

    🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it  using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably. 4 week sprint. 3 hours of your time. No retainer commitment: https://eu1.hubs.ly/H0sDQ-p0 Most brands respond to reach problems by producing more creative. More hooks, more formats, more volume. But if you're speaking to the same emotional states in the same way, more output isn't going to move the needle. The real unlock is persona diversity — and not just at a demographic level. In this episode of D2C Diaries, Loukas breaks down the exact micro persona framework Hambi use across seven and eight figure DTC brands to drive incremental reach at scale on Meta. This is the internal process — from macro persona to micro persona mapping, through to how psychological diversity in your creative signals to Andromeda who to put your ads in front of. If you're managing serious Meta spend and incremental reach is a constraint, this is the framework to fix it. Download our persona breakdown board here: https://eu1.hubs.ly/H0sDQTw0 Loukas published an article on micro personas, you can read that here: https://x.com/LoukasHambi/status/2028854922209374604 Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    50 分鐘

  7. 3月5日

    M&A Secrets for selling your DTC brand in 2026

    🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0 Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off. What nobody tells you is that the decisions killing that outcome are being made right now, long before you ever sit across from an acquirer. In this episode, Olly and Loukas sit down with Paul Hanley from the Fortia Group, one of the UK's leading e-commerce M&A advisors, to pull back the curtain on what the exit process actually looks like from the other side of the table. Paul and his team have seen hundreds of DTC businesses come through their doors — from £400K startups to £50M+ brands — and the same mistakes keep showing up. Paul breaks these down. Plus Paul launches Beauty Value Labs — a new network built specifically for beauty founders who want to understand where their valuation stands today and what it could be. About Beauty Value Lab: For beauty brands doing $10M+ in revenue, the most important exit decisions are already being made,  without you realising it. Years before a banker gets hired, through operating choices and reporting discipline. Beauty Value Lab is a pre-exit value engineering platform built by career investment bankers at the Fortia Group, working with founders 12 to 36 months ahead of a transaction. Membership includes quarterly Buyer-Grade Valuation Memos, ongoing decision support grounded in buyer logic, and direct access to active beauty acquirers through closed-door sessions. This is not a founder community. It sits upstream of advisors and bankers, engineering the conditions under which future transactions succeed. If you're a beauty founder building toward an exit in the next 1 to 3 years, find out more at the link below: https://drive.google.com/file/d/1DfEGtuaRTYMsFYeVoK3CBQf8GH0GJ1dV/view https://thefortiagroup.com/ Follow Paul: https://www.linkedin.com/in/paul-hanley-4ab64592/ Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    1 小時 9 分鐘

  8. 2月26日

    How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow

    🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0 AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate hyper-realistic UGC style ads, without booking a creator, running a shoot, or spending a fortune on production. We cover the full tech stack: Claude for prompt writing, Sora 2 for hook footage, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for bringing static images to life. Then Olly and Loukas go deep on Claude skills, recursive self-improvement loops, and how they're using AI to grade scripts, review landing page congruency and build self-improving creative workflows across the agency. Comment PROMPT below and we'll send you the Claude template we use to generate Sora 2 prompts. Read Sarah's article here: https://x.com/SarahLevinger/status/2021281038895546761 Recursive self improvement loop: https://x.com/vibemarketer_/status/2019435524532904205?s=46  Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/ Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/

    46 分鐘
查看全部 (74)

關於

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

資料

  • 創作者
    Loukas Hambi and Olly Hudson
  • 活躍年份
    2025年 - 2026年
  • 單集
    74
  • 分級
    兒童不宜
  • 版權
    © 2026 D2C Diaries
  • 節目網站
    D2C Diaries

你可能也會喜歡