In Other Words

Phrase
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In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. In other words is hosted by Jason Hemingway, CMO of Phrase, the world's leading AI-powered language technology platform. 🔗 Phrase: https://phrase.com 🔗 Host: Jason Hemingway, Chief Marketing Officer at Phrase — https://www.linkedin.com/in/jasonhemingway

  1. 3日前

    The 5Bs of modern branding with David Aaker

    Few people have shaped how we think about brands more than David Aaker. He has spent more than three decades building the frameworks that CMOs and marketing students worldwide still reach for today. His latest work revisits those ideas for a world he describes as fundamentally more hostile to brands than ever before. In this episode of In Other Words, host Jason Hemingway sits down with David to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism. They also cover why brand meaning so often breaks down as companies grow across languages and markets. David also introduces his new 5Bs framework and explains why treating branding as a single dimension is one of the most costly mistakes an executive can make.

    37 分鐘

  2. 4月16日

    The leadership gap holding back enterprise AI

    Your competitors aren't just experimenting with AI anymore. They're using it to make faster strategic decisions, enter markets first, and reshape how they compete. In this episode of In Other Words, host Jason Hemingway talks to Raf Postepski, Senior Director at Alvarez & Marsal, about why most AI strategies stall at efficiency gains and never reach the bigger prize of better decisions, faster. Raf lays out his 'Build for Advantage, Buy for Parity' principle, makes the case that the model is the least valuable part of your AI stack, and explains where competitive advantage actually sits for organizations scaling AI. It’s not where most people think.

    36 分鐘

  3. 4月2日

    Aarron Spinley on CX's $10 trillion blind spot

    Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some of the most widely accepted ideas in CX, marketing, and growth.

    47 分鐘

  4. 3月19日

    Building a scalable content engine for global growth

    Fourteen years of scaling content at Booking.com revealed an uncomfortable truth: content and localization remain extraordinarily complex, and technology alone won't change that. In this episode of In Other Words, host Jason Hemingway is joined by Chris Dell, who built and ran Booking.com's 400-person global content operation across 45 locations and 46 languages, and now advises enterprises on sustainable growth.

    56 分鐘

  5. 3月5日

    The 10-second customer journey and how to remove friction fast

    Buying decisions don’t happen in neat, linear funnels anymore. They happen in seconds. In this episode of In Other Words, host Jason Hemingway is joined by Todd Unger, Chief Experience Officer at the American Medical Association and best-selling author of The 10-Second Customer Journey. They explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. Todd offers a clear view of what it takes to compete when every second counts.

    39 分鐘

  6. 2月19日

    Turning words into experiences that travel

    How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content Lead at Monzo Bank, about the role global content plays in building trusted customer experiences at scale. They discuss how thoughtful localization can scale global content without losing brand voice, trust, or local relevance. From fintech onboarding to incident communications, they explore the moments where language drives customer action, plus how AI can speed production while human review protects credibility.

    37 分鐘

  7. 2月5日

    From brand friend-zone to market dominance

    What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why emotional connection drives commercial success, how to build trust through consistent customer experience and the strategies to turn brand advocates into your most powerful marketing asset. The conversation points to a simple truth. Brands do not win by being liked. They win by being trusted, remembered, and chosen, again and again, at scale.

    35 分鐘

  8. 1月22日

    Why most GTM models fail and how to build one that scales

    How can you scale a global go-to-market strategy without losing the human touch? In this episode of In Other Words, host Jason Hemingway speaks with Axel Kirstetter, a global go-to-market and product marketing leader with nearly three decades of experience, about what breaks when teams try to scale across countries and languages using a one size fits all approach. The conversation covers how AI can support (not replace) marketers, and why focus, execution, and regional insight help brands balance central vision with local relevance.

    35 分鐘
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關於

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. In other words is hosted by Jason Hemingway, CMO of Phrase, the world's leading AI-powered language technology platform. 🔗 Phrase: https://phrase.com 🔗 Host: Jason Hemingway, Chief Marketing Officer at Phrase — https://www.linkedin.com/in/jasonhemingway

資料

  • 創作者
    Phrase
  • 活躍年份
    2025年 - 2026年
  • 單集
    19
  • 分級
    兒童適宜
  • 版權
    Copyrights © 2025 All Rights Reserved by Phrase
  • 節目網站
    In Other Words