Marketing Connected

Marketing Interactive
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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

  1. Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser

    2日前

    Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser

    In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven world, and how GO is building for the future with new leadership under chairman Andreas.  From navigating cultural nuance to forging alliances in new markets including the Middle East, de Kretser also reveals why “the big idea” still makes all the difference.

    25 分鐘
  2. Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year

    4日前

    Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year

    In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei.  He also reflects on his entrepreneurial journey, how Vietnam shaped his mindset, and why he’s building a culture that nurtures future founders. From scaling capabilities in tech and data to maintaining a strong people-first culture, he outlines what’s next for Havas Moonfolks as it looks to grow its footprint across Southeast Asia.

    25 分鐘
  3. Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future

    3月25日

    Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future

    In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of working, and why “thinking like one” is critical to success.  Chung also outlines Burson’s priorities across APAC, from being deeply attuned to client challenges to leading in AI-driven communications. She discusses the growing role of PR as a business problem solver, and why agencies must evolve to operate at the C-suite level in an increasingly complex landscape.

    26 分鐘
  4. Agency Agenda | Arshan Saha on navigating change and transformation

    3月23日

    Agency Agenda | Arshan Saha on navigating change and transformation

    In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change. From organisational shifts and client expectations to AI’s role in driving efficiency, Saha explained how WPP was evolving into a more integrated, future-ready partner across content, commerce and data. He also highlighted the importance of trust, communication and talent in building resilience through disruption. *Disclaimer: This interview was recorded two months prior to Arshan Saha's resignation.

    24 分鐘
  5. Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan

    3月19日

    Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan

    As Omnicom Media  settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next. Hear what his three key priorities are for the agency, his thoughts on AI and talent, as well as what keeps him up at night, only on Marketing Connected's Agency Agenda.

    24 分鐘
  6. Women Who Lead | Redefining Asian fashion leadership

    3月11日

    Women Who Lead | Redefining Asian fashion leadership

    In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Dione Song shares her journey from marketer to CEO of Love, Bonito.  She reflects on bold brand decisions, championing Asian representation, balancing positivity with productivity, and building a purpose-driven business that empowers women while delivering commercial growth across markets.

    28 分鐘
  7. Women Who Lead | Carving a path in tech

    3月4日

    Women Who Lead | Carving a path in tech

    In this episode of Marketing Connected's "Women Who Lead" series released in conjunction with International Women's Day 2026, Renee Stopps, regional sales director for partner sales, Microsoft Advertising, opens up about navigating leadership across Asia Pacific, building resilient teams, and driving meaningful change in communications.  She discusses mentorship, inclusion, and the mindset shifts needed to create stronger pathways for women rising through the industry.

    24 分鐘
  8. Women Who Lead | Building inclusive agencies

    2月26日

    Women Who Lead | Building inclusive agencies

    In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Naiyen Wang, managing director for Southeast Asia at We Are Social, reflects on stepping into leadership while raising young twins, and why giving others opportunities matters more than ever.

    14 分鐘
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關於

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

資料

  • 創作者
    Marketing Interactive
  • 活躍年份
    2020年 - 2026年
  • 單集
    139
  • 分級
    兒童適宜
  • 版權
    © 2026 Marketing Connected
  • 節目網站
    Marketing Connected