Pharma Talks

Nataliya Andreychuk
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Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

  1. Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1

    3日前

    Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1

    Watch the second part of the conversation: https://youtu.be/9wQPF4W6qNQ This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation. 👥 Guests in this episode: Bruno Senouci - co-CEO at DRCOM Gwenael Meneux - co-CEO at DRCOM Key Topics: AI impact on pharma communication Regional differences in Asia healthcare markets Global to local content adaptation strategies Follow Viseven and Nataliya, Bruno and Gwenael in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/bsenouci/ https://www.linkedin.com/in/gwenael-meneux/?locale=fr

    20 分鐘
  2. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam

    5月11日

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Vanitha Venkatasubramaniam, Associate Director at Novo Nordisk, for an honest conversation about where pharma stands today with AI — and where the real opportunity lies ahead. Vanitha brings a refreshingly balanced view: the skills aren't fully there yet, but the intention from leadership is. And the most exciting work? Using AI to genuinely improve the experience for HCPs and patients. Key takeaways: AI adoption in pharma is accelerating faster than most teams are ready for Leadership intent is strong — but building the right skills across teams remains the gap Generative AI is already embedded in day-to-day workflows — Copilot, emails, meetings The biggest opportunity is using AI to enhance experiences for HCPs and patients, not just internal efficiency Think beyond existing marketing models — combine them with technology to create innovative go-to-market approaches 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik)

    3 分鐘
  3. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    5月5日

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice. Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day. Key takeaways: AI should be embedded where marketers already work — content, campaigns, reportingContextual, always-on AI beats standalone tools nobody opens twiceAI won't replace pharma marketers — human context in engagement is irreplaceableBefore choosing a technology, map your end-to-end processes and define your goal first📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik)

    5 分鐘
  4. Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    5月4日

    Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guest in this episode: Marc Koolen - Omnichannel Head GSK Follow Viseven and Nataliya and Marck in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/marc-koolen/

    4 分鐘
  5. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg

    5月2日

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Haider Alleg, pharma strategist turned venture capitalist at Allegory Capital, to explore why AI in pharma commercial operations is still mostly noise — and what it will actually take to change that. With 20 years in pharma and a fresh perspective from the VC world, Haider cuts through the hype and makes a bold claim: this isn't a technology shift. It's a culture shift. Key takeaways: AI in R&D and manufacturing is already mature — commercial operations are just catching up Dark factories and agentic systems show what full automation can look like The biggest opportunity isn't automating tasks — it's re-internalizing operational work with AI Medical and scientific affairs are best positioned to lead the way right now The advice that matters most: get your hands dirty and stay curious 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙️ Haider Alleg → https://www.linkedin.com/in/haideralleg/

    6 分鐘
  6. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki

    4月30日

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Yacin Marzouki, Founder and Leader of Beyond Health, to explore how AI is truly reshaping pharma marketing — and why the real transformation goes far deeper than individual pilots or content tools. Key takeaways: - AI in pharma marketing requires systemic thinking, not point solutions - Content without a delivery strategy is content that collects dust - Modular content isn't dead — it's just often implemented too early - Data hygiene and taxonomy are the boring work that makes everything else possible -- 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) -- 🔗 Follow & Connect: 🎙 Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙 Yacin Marzouki → https://www.linkedin.com/in/yacin-m-customerengagement/

    5 分鐘
  7. HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk

    4月22日

    HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk

    Pharma has invested heavily in digital, CRM, and omnichannel — and yet the HCP engagement gap persists. In this episode, Nataliya Andreychuk talks with Mark Watson (Fractal Force) about why the problem is structural, not a failure of effort, and what it genuinely takes to close it: from fixing broken feedback loops to defining what "working" actually means at the behaviour level. Key Topics: The gap between digital investment and actual engagement results The importance of foundational architecture in customer engagement The role of feedback loops in improving HCP interactions Challenges of content personalization and regulation in pharma Strategic content design and journey logic in omnichannel marketing Chapters 00:00 Introduction to Customer Engagement Challenges 02:22 Understanding the Gap in Pharma Engagement 05:01 The Evolution of Customer Centricity 07:56 Architecting Effective Engagement Strategies 10:47 Content Creation and Regulatory Challenges 13:45 Intelligent Content Design for Better Engagement 16:25 Building a Feedback Loop for Success 18:01 Making Engagement Real and Effective 20:52 Practical Steps for Transformation 23:33 Final Thoughts and Recommendations Follow Nataliya Andreychuk and Mark in social media: https://www.linkedin.com/in/andreychuk/ linkedin.com/in/markwatsonuk

    32 分鐘
  8. Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption

    4月7日

    Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption

    In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guests in this episode: Rohit Khuttan — Practice Director, Everest Group On AI, Omnichannel, content as the central piece of pharma engagement, and why enterprise mindset is the #1 thing that needs to change. Ruslan Horblyuk — Chief Strategy Officer, AESARA On AI in market access, health technology assessments, trust in AI data, and whether human-in-the-loop will always be necessary. Nihar Patel — Business Development, Sun Pharma On generative, predictive and communicative AI, breaking data silos, and the three pharma areas set for the biggest disruption. Key topics covered: Is Omnichannel really a content problem, not a channel problem? How AI is changing content production and the pharma supply chain Can we trust AI data in market access decisions? Will AI replace pharma professionals — or make them smarter? The three pharma disciplines AI will disrupt first 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at Reuters Pharma Barcelona

    30 分鐘
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關於

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

資料

  • 創作者
    Nataliya Andreychuk
  • 活躍年份
    2025年 - 2026年
  • 單集
    32
  • 分級
    兒童適宜
  • 版權
    © Viseven 2025
  • 節目網站
    Pharma Talks

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