Profitable Designer

Patrick O'Connell

The Profitable Designer Show discusses the philosophy, principles and strategies that unlock a profitable design business that runs itself. Hosted by Patrick O'Connell, a seasoned designer and entrepreneur, this show covers everything business, sales, marketing and entrepreneurship. Subscribe now and join us on the journey!

  1. 29/04/2025

    From $3K Logos To $22K Packages With Kaleb Dean

    In this episode, I sit down with Kaleb Dean — founder of Studio Stendo and one of the deepest design thinkers I know — for a conversation about pricing, purpose, and building a creative business that gives you freedom without sacrificing your craft.Caleb shares how his journey from academia to agency ownership forced him to unlearn what design school taught him about value — and instead focus on becoming a business owner first and a designer second. We dig into the mindset shift that helped him move from $3K logos to $22K brand strategy packages, and how asking better questions around business outcomes completely changed the trajectory of his sales process.We also talk about autonomy — time, financial, and creative — and how his family's needs (like flying regularly between Idaho and Chicago) became the real pressure that forced him to level up. Caleb opens up about the compounding power of content, the underestimated ROI of one-on-one conversations, and why your first 100 pieces of content are really just you learning how to think clearly in public.This one's a thoughtful, honest look at what it actually takes to go from high-level creative to high-impact business owner. If you're someone who knows you're a strong designer but you're still not getting paid accordingly, you’ll resonate deeply with this episode.Want help building a more profitable design business? Book a 1:1 strategy call here — https://www.profitabledesigner.com/schedule/Follow me on Instagram for daily content, marketing tips, and podcast updates — https://www.instagram.com/profitabledesigner/

  2. 28/04/2025

    Using Instagram Boosted Posts To Get To $35K/Month With Drew Burns

    Drew joined Profitable Designer less than six months ago. Since then, he's grown his Australian native and sustainable landscaping business from scratch to consistent five-figure months — including a $35K month in his third month — all while still on his first holiday as a business owner. But what’s more impressive? He did it by sticking to the process, building relationships, and trusting himself. In this episode, we walk through Drew’s rapid rise from leaving his design job to building a self-funded, highly in-demand landscape design consultancy. You’ll hear how his past in marketing, content creation, and sustainable design intersected to give him a head start — and how he still credits self-belief and the Uplevel system as the driving forces behind his traction. He talks about learning how to set bigger goals, trust his pricing, shift his identity from designer to business builder, and how the "tap" of marketing is now something he can turn on or off at will. If you're trying to figure out how to attract better clients, scale your design work, and build a life that supports freedom and creativity — this is the one to tune into. Want help building a more profitable design business? Book a 1:1 strategy call here — https://www.profitabledesigner.com/schedule Follow me on Instagram for daily content, marketing tips, and podcast updates — https://www.instagram.com/profitabledesigner/

關於

The Profitable Designer Show discusses the philosophy, principles and strategies that unlock a profitable design business that runs itself. Hosted by Patrick O'Connell, a seasoned designer and entrepreneur, this show covers everything business, sales, marketing and entrepreneurship. Subscribe now and join us on the journey!

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