The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
  • 0.0 (0)
  • 市場推廣
  • 每星期更新兩次

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

  1. 1日前

    Commerce Riff with Sri & PVSB - February 24, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: CAGNY RecapBath & Body WorksWalmart Connect Q4 resultsWalgreens LayoffsCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    13 分鐘

  2. 4日前

    CAGNY 2026 Recap

    In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference. Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/ To learn more about CAGNY, go here: https://consumeranalystgroupny.com/ This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers We rated each presentation on 7 attributes: Portfolio Stability & InnovationAI AcknowledgementOmnichannel UnderstandingPPA/RGMConsumer Insights DepthOrganic Volume GrowthM&AThe follows companies are analyzed: L'Oreal P&G McCormick Kimberly-Clark Reckitt Colgate-Palmolive Church & Dwight Clorox Coca-Cola Unilever Utz Brands e.l.f. Beauty Hormel Conagra Brands Kraft Heinz Celsius Holdings Newell Brands PepsiCo J.M. Smucker JBS Vita Coco Mondelez General Mills Molson CoorsCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    58 分鐘

  3. 2月18日

    Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter

    The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads. Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/ Follow Brandon Nutter on LinkedIn here: https://www.linkedin.com/in/brandonnutter/ Follow Ampd on LinkedIn here: https://www.linkedin.com/company/ampd-ads/ Follow Ampd online here: https://www.ampd.io/ This episode is sponsored by Ampd. We ask Joshua & Brandon these questions: What exactly does Ampd exist to do, and why did you and Brandon set off on this journey as co-founders?Where do you see the media world most ripe for disruption? Where are the biggest "old problems" waiting for new solutions?When you look at paid social today, what are some things brands’ competitors are doing that should honestly trigger a little FOMO for anyone not keeping up?You’ve said discovery and commerce engines are fundamentally disconnected—how did we end up here, and why is that such a big problem for CPG brands?Shopper Journey, and touch on a topic that I know energizes you. “Where to Buy” used to be the standard—why doesn’t it work anymore in a social-first, mobile-first world?You talk about brands needing to “move at the speed of culture.” What breaks down when teams can’t optimize paid social in-flight?How does a one-click shopper journey change conversion behavior compared to traditional paths to purchase?Can you share the details of that creative split-test you ran for one of the world’s leading CPG portfolios?You’ve built a Next Gen MMM specifically for offsite traffic to Amazon—why is that so important, and what did the beverage brand learn when Meta showed an 8x sales contribution in their ad console?How do you address fair and equitable requirements without limiting growth or causing massive headaches for operators?For CPG leaders who feel like paid social isn’t delivering retail results, what’s the first step they should take—and how can Ampd help?CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    49 分鐘

  4. 2月17日

    Commerce Riff with Sri & PVSB - February 17, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Grok market shareRoku resultsAlbertsons partners with Open AIKraftHeinz halts breakupCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    14 分鐘

  5. 2月14日

    Live from FMI Midwinter 2026 with AWS's Justin Honaman

    The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in San Diego, CA at the 2026 FMI Midwinter Executive Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    32 分鐘

  6. 2月10日

    Super Bowl 2026 Ad Recap

    In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    48 分鐘

  7. 2月7日

    Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen

    The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance. Follow Michael on LinkedIn at: https://www.linkedin.com/in/michael-j-krans-a7ba85 Follow Macy’s online at: https://www.macysmedianetwork.com/ Follow Andreas on LinkedIn at: https://www.linkedin.com/in/andreasreiffen Follow Pentaleap on LinkedIn at: https://www.linkedin.com/company/pentaleaptech/ Follow Pentaleap online at: https://www.pentaleap.com/ This episode is sponsored by Pentaleap. Michael and Andres answer these questions: From your vantage points, what’s broken today about how organic and sponsored product search currently coexist—or don’t—on retail sites?From a retailer perspective, how do you balance monetization with protecting the shopper experience from potential friction impeding the journey?Why is unifying organic and sponsored search so critical to relevance, and what happens to performance when those systems operate in silos?How do shoppers respond when relevance breaks down?Retail media has largely been built as closed ecosystems. Why is that becoming a limitation for advertisers today?What do advertisers actually want when they say they want retail media to “meet them where they already are”?What does “opening up” retail media really mean in practice?Retail media RTB can sound abstract—can you break down what’s actually new here and why it matters now?What does it unlock for a retailer when you can connect demand partners and swap ad servers without losing control of the experience?Can you share a real-world example of how RTB-driven retail media improves outcomes for the retailer, the brand, and the shopper?If this model continues to scale, how should brands rethink their approach to retail search and retail media investment?Looking ahead, what does “best-in-class” retail search and media look like from a shopper’s point of view?If there’s one thing retailers or brands listening today should start doing differently based on this conversation, what would it be?CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    44 分鐘

  8. 2月5日

    Live from CES 2026 with Amazon’s Sarah Iooss

    The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon. This episode was recorded at CES 2026 in Las Vegas Nevada. Find Sarah on Linkedin at: https://www.linkedin.com/in/sarah-iooss-5171865 Find Amazon on Linkedin at: https:/www.linkedin.com/company/amazon Find Amazon Ads online at: http://advertising.amazon.com Here's what we asked Sarah: What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today?What does global agency development at Amazon ads mean to you?What are some of the most common misconceptions agencies may have about advertising on Amazon?How are agency relationships evolving and how are those partnerships working out, especially when I think of some of the smaller ones?How's Amazon ads really helping agencies connect those dots on a full funnel basis?Is streaming in video are central to full funnel strategies as you just opened that up?What are agencies getting right or still learning when it comes to working with Twitch communities?How are agencies taking advantage of these AI-powered tools in the shift to more automated, integrated workflows?Budgets are facing more scrutiny. What's resonating most with agencies when they talk to clients about efficiency measurement and improving impact on Amazon apps.CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    26 分鐘
查看全部 (596)

關於

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

資料

  • 創作者
    Peter V.S. Bond & Sri Rajagopalan
  • 活躍年份
    2020年 - 2026年
  • 單集
    596
  • 分級
    兒童不宜
  • 版權
    © 2026 The CPG Guys
  • 節目網站
    The CPG Guys

你可能也會喜歡