The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

  1. 2月19日

    How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595

    Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment. In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care. As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry. What You'll Learn in This Episode:Proven strategies for transitioning a dental startup to a thriving, full-capacity practiceTips for balancing clinical work with educational and speaking opportunitiesThe benefits (and challenges) of offering in-house lab services to create distinct patient experiencesHow to build and empower a supportive, growth-oriented teamInsight into implementing systematic raise programs based on achievementsWays to use AI and automation to streamline time-consuming admin processesWhy prioritizing emotional health, therapy, and personal boundaries is essential for practice ownersThe importance of focusing on patient-centric, human-driven care above financial metricsHit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance! ‍ Sponsors:‍‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Jordan SandersPractice Name: Knox Mountain DentistryCheck out Jordan's Media:‍Website: https://knoxmountaindentistry.com/ Instagram: https://www.instagram.com/knoxmountaindentistry/ Instagram: https://www.instagram.com/ascenddentaleducation/ Jordan's Previous Episodes: 375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast 456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

  2. 2月16日

    Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF

    Is your dental practice unknowingly losing money through shared network relationships? In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health! ‍ ‍ Listen to Lisa's Other Episodes Here:75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

  3. 2月12日

    Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594

    Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference? In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments. Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team! What You'll Learn in This Episode:How to evaluate and implement same-day crown technology in your practiceThe impact of clear core values on team culture and patient careStrategies for transparent communication around financial challengesLessons learned from marketing missteps and critical pivots that improved visibilityPractical tips for staff hiring, training, and fostering teamworkWhy tracking patient sources is vital for effective marketingApproaches to accurate treatment presentation and improving patient collectionsCelebrating milestones and identifying key areas for growth in your first yearQuestions to consider when making high-stakes equipment purchases for your practiceTune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose! ‍ Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer Click here for a special offer!Guest: Dr. Cindy RaskPractice Name: Bespoke DentalCheck out Cindy's Media:‍Website: https://www.bespokedentalga.com/‍ Instagram: https://www.instagram.com/bespokedentalga‍ Facebook: https://www.facebook.com/bespokedentalga ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

  4. 2月5日

    How to Navigate Big Changes Without Sacrificing Care: Lessons for Growing Practices | Dr. Sundar Jagadeesan | 593

    When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush? In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset. As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth. What You'll Learn in This Episode:How to turn staff transitions into opportunities for stronger practice alignmentPractical steps for managing rising supply and overhead costs post-pandemicWays to use AI tools to streamline administration without sacrificing patient careThe benefits of longer, more thorough consultations for diagnosis and treatment planningHow deepening patient relationships can organically grow your practiceEffective digital marketing strategies for attracting new patientsWhy community presence can outperform traditional advertisingThe value of regular reflection and future-focused planning for practice sustainabilityTune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success! ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Sundar JagadeesanPractice Name: DentiqCheck out Sundar's Media:‍Website: https://www.dentiq.nz/ Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

  5. 1月29日

    From Low Overhead to Loyal Patients: The Path to Practice Growth | Dr. Andy Brito | 592

    Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice? In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair. Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way. What You'll Learn in This Episode:How managing overhead can strengthen patient relationships and grow your practiceTips for maximizing the impact of continuing education in dentistryThe real-world impact of introducing an in-house dental labMarketing wins and misses: from targeted online ads to cultural community outreachWhy staying small and agile can outperform rapid expansionLessons on cost-saving without sacrificing qualitySmart ways to vet marketing investments early onKey advice for new and established dentists seeking sustainable growthHit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene! ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer Guest: Dr. Andy BritoPractice Name: Brito Family DentalCheck out Andy's Media:‍Website: https://britofamilydental.com/ Email: andybrito3@gmail.com ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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dental marketing ideas and strategies to attract quality patients to dentist.

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