The Manufacturing Marketer Gorilla 76

On this week's IML we’re joined by G76’s own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we’re going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

PSA: Third party cookies are going away. Is it the end of the world? And how can you expect this change to impact your work as an industrial marketer? That’s what we’re here to unpack today with our guest, G76 senior performance marketer, Kevin McClary.

On today's IML, we’re joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?

Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.

Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.

This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen.