237. Creating Time Freedom (with Brian Herriot) Sue Barber talks with author, speaker, and financial advisor Brian Herriot about his new book, Time Freedom, and the core idea behind it: designing work and money around the life you want, not the other way around. They dig into his corporate pivot, the financial and lifestyle choices that made flexibility possible, and why younger generations are already embracing a different view of work.In this episode. Sue and Brian explore how time freedom can be built through skills, savings, flexible work, and intentional choices. Brian also shares the framework behind his book, how he thinks about purpose, and why visibility means being accessible to people. Key Takeaways Brian introduces the book’s central message: time freedom first, financial freedom later. He argues that controlling your time can help money grow in the background, rather than waiting for some future retirement date. We discuss the “time freedom formula,” which balances three factors: annual lifestyle expenses, investment income, and flexible work. Brian explains how different people may rely on different levers depending on their situation. Brian talks about reframing money and spending, including the idea that saving everything for later can mean missing experiences with your children, your health, or your ability to enjoy travel while you can still do it. Sue and Brian explore what younger generations are already changing about work, including remote work, four-day work weeks, side businesses, and a greater comfort with building a nontraditional career. Brian shares practical stepping stones toward more time freedom, such as taking Fridays off, extending holiday breaks into four-week blocks, or moving toward seasonal work. The conversation closes with Brian’s belief that purpose is not something you must fully solve before acting. His view is that doing meaningful, enjoyable work first can help purpose emerge over time. The book Brian recommends: Story Worthy by Matthew Dicks and Dan Kennedy Learn more about Brian and his new book, Time Freedom: https://timefreedom.life/ Connect with Susan M. Barber If this episode resonated with you, share it with another leader who would benefit! You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook! https://susanmbarber.com https://www.linkedin.com/in/susanbarbercoaching/