Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

  1. HACE 2 H

    #714 - Top 10 Completely Unique Amazon Strategies – Part 4

    In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Could unlocking the full potential of e-commerce tools like Helium 10 revolutionize your business strategy? In an episode packed with game-changing insights, we explore how Helium 10's arsenal of features can elevate your presence on major platforms like Amazon, TikTok Shop, and Walmart. Learn about the power of advanced keyword research strategies, including eight unique data points from Helium 10’s Listing Builder tool, which could help you outrank competitors. Whether you’re a seasoned seller or new to the platform, these strategies promise to provide a significant edge. Journey with us as we navigate the dynamic world of TikTok Shop and Amazon marketing through Helium 10's Influencer Finder and Managed Refund Service. Discover how to connect with the right influencers by leveraging specific criteria, such as follower demographics and niche interests, to effectively promote your products in creative ways. We also uncover how sellers can reclaim lost revenue from fulfillment errors with Helium 10’s Managed Refund Service, streamlining processes and returning potentially significant sums to your business. Finally, we get into the art of product discovery and demand analysis with Helium 10's Chrome extension, uncovering market potential and advertising opportunities on Amazon. From analyzing the rise of trending products on TikTok to mastering complex Amazon PPC strategies, our episode covers a plethora of resources available through Helium 10, including their renowned Amazon PPC course, Ads Academy. Join us to transform your e-commerce strategies with advanced tools and insights, helping you maximize your earnings and outpace the competition. In episode 714 of the Serious Sellers Podcast, Bradley covers: 00:00 - Seller Strategy Masterclass With Helium 10 04:09 - Amazon Brand Analytics for Keyword Conversion 09:24 - Influencer Finder & Managed Refunds 10:18 - Utilizing TikTok Influencer Finder for Marketing 15:52 - Keyword Performance Analysis Tools 17:40 - Discovering Demand and Advertising on Amazon 20:18 - Tracking Advertising on Product Pages 22:53 - Digital Marketing Strategies for Global Reach 25:24 - TikTok Shop Product Finder Tool 32:11 - Advanced Strategies With Helium 10

    33 min

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    Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore

    Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. When is Black Friday 2025? Here’s everything you need to know https://www.aboutamazon.com/news/retail/when-is-black-friday-2025 Amazon Reigns: The Most-Visited E-Commerce Sites of 2025 https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/ Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html Amazon links up with USPS for doorstep returns https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/ Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai Get fast mobile alerts for account issues with the Amazon Seller app https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3 New Amazon AI tool helps you optimize existing product listings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV Customize and analyze key data in one tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB Amazon says India's e-commerce exports top $20 billion, despite US tariffs https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/ Follow the Serious Sellers Podcast on TikTok http://h10.me/ssptiktok In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Black Friday Countdown 02:49 - Walmart Deals Events 05:03 - Smarter Delivery is Here 07:19 - AI Purchase Feature 09:00 - Barcode Creator (Strategy of the Week) 11:46 - Seller App Alerts 13:00 - Enhance Your Listing 14:19 - Quick Seller Tips 15:33 - Custom Analytics 17:04 - India Exports Top $20B

    18 min

  3. HACE 3 DÍAS

    #713 - Doubling Amazon Sales: A Live Case Study

    In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture.   Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth. As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time.  In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss: 00:00 - Scaling E-Commerce Business From Scratch 01:50 - Transitioning and Succeeding in E-Commerce 12:51 - Benefits of Selling at Craft Shows 19:17 - The Perfect Circle of Customer Transactions 21:21 - Exploring Local Markets and Retail Opportunities 23:54 - Selling Products in Walmart Retail Stores 28:57 - Meeting Buyers With Unexpected Recognition 32:38 - Amazon FBA Optimization Strategies 34:34 - Exploring TikTok for Revenue Growth 37:13 - Future Growth and Collaboration

    38 min

  4. 25 OCT

    #712 - Amazon Marketing Cloud Made Easy!

    In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers. Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more. In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Amazon Marketing Cloud (AMC) Strategies 07:10 - Maximizing Conversion Rates for Profit 12:54 - Optimizing AMC Audience Selection 13:56 - Advanced Amazon Marketing Cloud Strategies 16:48 - Non-Linear Path to Amazon Purchase Journey 19:48 - Optimizing Marketing Strategies With Data  20:11 - AMC Audience Strategies 26:46 - Utilizing AMC for Enhanced PPC Results

    31 min

  5. 23 OCT

    Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

    ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html E-commerce sites see low sales from ChatGPT traffic, study finds https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/ Amazon customers report delivery delays after major AWS outage https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/ Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands Analyze your Multi-Channel Fulfillment performance with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - New ChatGPT Browser 04:47 - AWS Outage 06:01 - TikTok Product Finder 09:14 - Sponsored Brand Update 11:02 - FBT Product History Tip 15:23 - New MCF Dashboard 16:31 - Taiwan Event

    17 min

  6. 21 OCT

    #711 - What It Takes to Start on Amazon in 2025

    Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential. The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches. Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion. In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss: 00:00 - Launching a Successful Amazon Business in 2025 01:32 - Amazon Industry Experts on Scaling Stories 04:56 - Launching on Amazon in 2025 08:10 - Starting on Amazon 14:15 - Evolving Strategies for Amazon Success 16:09 - Evolution of Amazon FBA With AI 23:08 - Analyzing Competitors for Private Label Launch 28:14 - Building Brand Stories for Success 31:24 - Struggles With Perfume Sales 33:40 - Diversifying Strategies for E-Commerce Growth 36:00 - Marketing Strategies for New Products 39:34 - Optimizing E-Commerce With AI Recommendation 44:05 - Maximizing Visibility With Shop App

    48 min

  7. 18 OCT

    #710 - Amazon's AMC Updates + AI Personas

    In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: https://instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel? In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth. First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects. Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart. Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon. In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss: 00:00 - Harnessing AI for Customer Growth 08:38 - Customer-Centric Sales Strategy 14:14 - Customer Personas Through Market Basket Analysis 17:07 - Getting Started With AI in Amazon 21:44 - Utilizing Data for Customer Insights 25:22 - Understanding Amazon Marketing Cloud for Advertisers 29:09 - Audience Targeting for Sponsored Ads 32:49 - Empowering Sellers With Unique Insights 36:16 - Utilizing Audience Insights for Amazon Advertising Success 39:15 - Successful Coffin Shelf Case Study 42:55 - Enhancing Advertising With Helium 10 Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

    44 min

  8. 16 OCT

    Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

    Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 2026 US Referral and FBA fee changes summary https://sellercentral.amazon.com/help/hub/reference/G201411300 2026 US FBA fulfillment fee changes https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW Walmart is incorporating ChatGPT into online shopping. Here's how. https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/ In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Amazon Raises Seller Fees! 11:03 - How to Sell Elsewhere 12:25 - Pay with OpenAI at Walmart 15:22 - A New FBA Feature to Appreciate

    17 min
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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

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