50 episodes

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

Bootstrapped Web Bootstrapped Web

    • Business

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

    Not Selling to SaaS

    Not Selling to SaaS

    Email for SaaS.  Selling to Main Street.  AI in the real world.  Offloading customer support.  UI/UX consultancy pricing.  YouTube experimentation.  Vacation guilt.  Kitchen renovations.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's consultancy: Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 46 min
    Sell to SaaS?

    Sell to SaaS?

    Exploring products that sell to SaaS.  Flights.  Credit card points.  Passover.  Elections.  Twitter.  Validation.  No-kids vacations.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 35 min
    Make it Rough

    Make it Rough

    Idea hunting.  Competitors.  Levels.  Portfolios.  Rough products.  Customer success.  Weekly pricing.  Productized services.  Earthquakes.  Supplements.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's consultancy: Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 1 hr 7 min
    Creating Content & New Product Ideas

    Creating Content & New Product Ideas

    Brian's first LinkedIn post.  YouTube.  Texas.  Northeast.  Inbound vs. outbound.  New product ideas.  AI.  Ecommerce.  Customer Success.  Tapping demand.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 1 hr 5 min
    Ideas & Tech Stacks

    Ideas & Tech Stacks

    Exploring new ideas via conferences.  Building in Laravel vs. Rails.  Training customer success.  Leveraging audience as an employee vs. founder.  Travel energy.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's new consultancy: Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 52 min
    The internet is a confusing place

    The internet is a confusing place

    SaaS trends. Product studio.  Pivots.  Personal energy.  Business energy.  Ecommerce Space.  Bootstrapping.  First principles.  Product idea mining.  Platform risk.  Elementary school talent shows.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 54 min

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