Dirty Chats

Marisa Twentyman I Dirty Copy
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Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 2 DAYS AGO

    How Alix Earle sold out Reale Actives in 19 hours...and why is Kris Jenner blowing up in China?! 🇨🇳

    Alix Earle just sold out a skincare brand in 19 hours. Here's exactly how she did it. In Dirty Dish, hundreds of thousands of Chinese social media users are changing their profile pictures to Kris Jenner's face....but why? Then in Dirty Business, I break down Alix Earle's pre-launch campaign for Real Actives, her new acne skincare brand. 🧩 Alix spent months feeding people's primal brains before a single product was available to buy. The rollout included cryptic Instagram accounts, passcode-locked suitcases sent to influencers, a physical puzzle billboard in SoHo, and the Empire State Building lit up in mint green. The whole range sold out in 19 hours 🤯 I walk through every step of the campaign and the buyer psychology behind why it worked.... ... including what part of the brain actually makes people buy. The recap: → Why Kris Jenner is trending across China and what it says about how aspiration actually travels online  → How Alix Earle's Real Actives pre-launch campaign used curiosity loops and dopamine to sell out in 19 hours — before most people had seen a single product → The reptilian brain buying sequence (emotion first, logic second, purchase third) and how to apply it to your own launches  → Why overcoming objections publicly — the way Alix did with her Accutane history — is one of the most underused moves in product marketing  → What Alix Earl's daily Get Ready With Me habit teaches us about consistency vs. intelligence in business I'm Marisa Twentyman, host of Dirty Chats, creative copywriter and marketing consultant for brands that don't do boring.  THANKS FOR BEING HERE! Check out my IG here

    25 min

  2. 25 MAR

    Taylor Frankie Paul, The Bachelorette drama, and the $70 Million Cost of Bad PR

    This week I'm unpacking the full Taylor Frankie Paul situation: the assault footage, the cancelled season, the lawsuit rumours, and the one question nobody's really asking....why did ABC cast her in the first place when they knew? (We're blaming Nick). I also have a full PR plan for three different parties caught in this mess:  * the Bachelorette franchise * The Secret Lives of Mormon Wives * and Taylor herself.  And yes, I pitched ABC a plan to save their show. Six days later, Deux Moi dropped a blind item that suggests they may have… borrowed it.  Still waiting for my cheque 😏 The real marketing lesson buried in all of this? (yes, I talk about marketing as well.) The currency of marketing is feelings, and the second your audience feels bad about watching you, the money dries up.  Here's what else I cover: → Why ABC's decision to cast Taylor Frankie Paul - despite knowing her domestic violence history - is a masterclass in what happens when entertainment brands chase drama over due diligence → The psychology behind why audiences forgave Taylor before the video, and why they can't now - and what that means for your brand's perception → Why the Secret Lives of Mormon Wives franchise may not survive this, and what a brand does when its main character becomes a liability → What a brand activation event at scale actually looks like - and how the Bachelorette could use one to rebuild visibility and recoup losses → Why silence is sometimes the only PR move that works (my real plan for Taylor, and it starts with a garden) Check out the viral IG carousel HERE And my website HERE

    44 min

  3. 15 MAR

    Is Meghan Markle getting paid 1 million for a girls retreat? And the truth behind Timothee Chalamet's Oscar campaign 😬

    The one where I pitch Meghan Markle a business idea she didn't ask for - and break down Timothée Chalamet's Oscar campaign in history. This week on Dirty Chats, we're covering two stories that have absolutely nothing in common except that both involve famous people who both take themselves very seriously.  First up in Dirty Dish - Meghan Markle. The Her Best Life retreat in Sydney sold out in days, there are conflicting reports about whether she's getting paid $1 million or doing it "as a favour for a friend" (spoiler: it's neither and both), and Netflix has officially pulled out of as ever, her lifestyle brand.  I also pitch Meghan a business idea she absolutely needs to hear...what can I say, she needs me.  Then in Dirty Business - will Timmy's gaffe hurt his Oscars chance?  I chat timelines including Oscar voting dates.   But the real story is his Marty Supreme marketing campaign, which was genuinely brilliant.  A fake 18-minute leaked Zoom meeting. An orange blimp over American cities. Climbing the Las Vegas Sphere. Crashing a real table tennis tournament. Losing basketball to high schoolers with Adam Sandler.We unpack how Oscar campaigns actually work (it's literally influencer marketing invented decades before Instagram existed), the bandwagon effect in action, Seth Godin's Purple Cow... ...and I break down one of my favourite marketing startup stories of all time: BUMBLE's.  What you'll learn: → Why the Oscar FYC (For Your Consideration) campaign is a $25 million marketing exercise disguised as an arts competition → How Bumble shortcutted their way to perceived status with zero ad spend — and what that means for your brand → The Purple Cow principle and why safe is actually the riskiest strategy for your business → Why showing up where your audience ISN'T is the move that changes everything → The bandwagon effect and why social proof is still the most powerful conversion tool you've got If you're creating content for your brand and want carousels that actually go viral  -  check out my Viral Carousel course. And if you want the gorgeous, psychology-baked templates to match, jump on the waitlist for Viral Carousel Templates.  Join Carousel Template Waitlist HERE Dirty Chats is hosted by Marisa Twentyman, NZ-based copywriter and founder of Dirty Copy. New episodes drop weekly.

    47 min

  4. 6 MAR

    Kim Kardashian has a new brand?! And the *best* psychology tweak to get more sales.

    Did Kim Kardashian just waste the best launch story of 2026? Obviously I have thoughts. This week on Dirty Chats: my husband bought me a Thermomix and I've basically become a different person, Lily Allen showed up to her tour opening night wearing a dress made of actual receipts (and it's a masterclass in specific storytelling), and Kim Kardashian quietly became co-founder of an energy drink brand with absolutely zero buildup — which, for a woman who built her entire career on anticipation, is criminal. I'm breaking down the psychology principle she completely ignored: Presuasion, the concept from Robert Cialdini that says the most powerful moment to influence a buying decision isn't when you make the ask — it's in the moments just before. What you prime your audience to think and feel before your offer lands determines everything. And I've mapped out exactly how Kim should have done this drop, week by week, if she'd wanted to actually build hype instead of just... posting a yellow can and writing "pineapple." In this episode: Why Lily Allen's receipt dress is one of the best examples of specific storytelling you'll ever see — and what it means for your copyThe Thermomix that has apparently saved my marriage and set feminism back 80 yearsKim K's new energy drink brand Update: the product positioning is genuinely genius, the launch strategy is notRobert Cialdini's Presuasion framework and how to use it in your own pre-launch contentWhy the clouds vs. coins website experiment should change how you think about every piece of content you put out before a launchHow to get your audience mentally identifying as a buyer before they've seen your offerThe big marketing takeaway: Most people treat pre-launch as a waiting period. Cialdini says it's actually the most valuable time in your entire campaign. The post before the launch, the email before the cart opens, the story before the ask — all of it is either building the right mental context or the wrong one. Kim built none, which means she left a lot of emotional investment — and probably a lot of sales — on the table. I'm Marisa Twentyman, founder of Dirty Copy, and I'm your girl for website copywriting, copy and marketing consultations and an AI-powered business.  Check out my website HERE My Instagram HERE

    27 min

  5. 26 FEB

    Tyra Banks Has a Problem + The Nancy Guthrie Mystery (And Why Curiosity Sells)

    Dirty Chats is BACCCCCK and firstly a note: the audio isn't quite as good as I'd hoped... 😬 In this episode, I’m breaking down two stories that had me (and the internet) in a full chokehold: – The disappearance of Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, in Tucson, Arizona – The Netflix docuseries Reality Check: Inside America’s Next Top Model and the cultural reckoning around Tyra Banks and ANTM And because I physically cannot consume media without turning it into a marketing lesson… We’re talking about: The psychology of curiosityWhy public attention has a 10-day shelf lifeHow reality TV exploited contestants before social media shifted the power balanceWhy in 2026, authenticity beats polishAnd why AI might be the next cultural shift you cannot afford to ignoreI also highlight two real-life case studies of anticipation in marketing, with Jess Ruhfus' new supplement brand Staje, and Alex Warren's campaign of hype around his new single FEVER. I'm Marisa Twentyman, founder of Dirty Copy, and podcast host of Dirty Chats - where we gossip and grow your business. Download the website freebie HERE Join the Claude workshop HERE Follow Jess HERE

    1hr 1min

  6. 4 FEB

    Brooklyn Beckham drama: a forensic analysis...and a PR plan for the Peltzes *BONUS EP*

    This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company).  Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special.  So this episode is a bonus Dirty Chats: less business, more gossip (for now), and a brutally honest breakdown of why this situation played out exactly the way it did. I go line by line through Brooklyn’s statement, unpack the wedding stories, the “signing away my name” confusion, the blocking/unfollowing chaos, and explain the one thing the internet never forgives: looking butthurt in public when you’re not beloved yet. What I cover in this episode Why the internet sided with the Beckhams without a single shred of evidenceHow nostalgia beats logic every single timeWhy publishing family grievances online is reputation-defining (and rarely in your favour)What the “signing away my name” claim is actually about (hint: trademarks, not control)Why “we just want privacy” is the fastest way to become a memeMy unfiltered take on who I believe, when, and whyAnd finally: the only PR strategy that would actually work for Brooklyn & NicolaThe big marketing lesson.... This entire feud isn’t about truth - it’s about brand equity. The Beckhams don’t just have a family. They have a brand. Years of nostalgia, emotional investment, and masterful narrative control mean the public will instinctively protect them. Brooklyn and Nicola?  They haven’t earned public goodwill yet....and this moment has now become what they’re most famous for. That’s not a moral judgement.  That’s branding. And to finish? My PR plan for Brooklyn Beckham & Nicola Peltz.  Basically, they need me.  This isn’t just celebrity gossip.  It’s a real-time case study in what happens when you lose narrative control... and why brands (and families) guard it so aggressively. It’s also a reminder that: The internet respects unbotheredNostalgia is undefeatedAnd if you’re going to air your dirty laundry… you’d better already be lovedGet the VIRAL CAROUSEL COURSE HERE (use code DIRTYCHATS for 30% off)

    59 min

  7. 26/12/2025

    Erika Kirk gets a PR makeover...and my 8 marketing predictions for 2026.

    In this final episode of Dirty Chats for 2025, I’m doing three things I love most: gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now. First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over.  Then, I share my biggest predictions for business and marketing in 2026, including why visibility is everything, why “enterselling” is the future, and why high-touch, lower-ticket offers are quietly outperforming launches and courses. And finally, I explain why Owning Manhattan is hands-down the best reality TV show ever made ....and what Ryan Serhant’s vulnerability teaches us about ambition, burnout, dopamine, and the cost of constant growth. If you’re a business owner, creator, or marketer trying to navigate visibility, AI, algorithms, and selling in 2026....this episode is for YOU What You’ll Learn in This Episode Why public perception = reality in marketing, PR, and politicsThe real reason some brands feel “off” (even when they’re saying the right things)My 2026 business predictions ....what’s rising and what’s dyingWhy entertainment + selling (enterselling) is the future of marketingHow visibility alone can drive sales — even with a messy funnelWhy the algorithm isn’t broken (and what it actually rewards now)The shift from scalable courses → high-touch, lower-ticket offersWhy entrepreneurs are addicted to momentum (and the dopamine crash that follows)What Owning Manhattan gets right that Selling Sunset never did On another note...I can't believe this is the last episode for 2025! I'm back mid Feb for a bigger and better year than ever. Thank you SO much for listening and supporting! Get the viral carousel course HERE

    32 min

  8. 13/12/2025

    Jaclyn Hill gets MAJOR backlash on TikTok...and the new trend for live selling in 2026

    In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026. I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world. In this episode, you’ll learn: How Skims used TikTok Live to merge entertainment and ecommerceWhy “enterselling” is emerging as a key marketing trend for 2026What the Jaclyn Hill controversy teaches us about audience behaviour Visit my website HERE

    36 min
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About

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

Information

  • Creator
    Marisa Twentyman I Dirty Copy
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2026 Dirty Chats
  • Show Website
    Dirty Chats

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