Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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  1. 8 HR AGO ·  BONUS

    Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

    Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecommerce brand across every stage of growth.  The conversation covers what advice from larger operators can get wrong for smaller brands and why AOV may be the most underrated metric in subscription businesses. They explore how to think about the atomic units of an offer, the real trade-offs between in-house and agency media buying, and why the message is the most underrated growth tactic in ecommerce today.  This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth  Or, skip the waitlist and launch your Axon by AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators

    1hr 19min

  2. 2 DAYS AGO

    500% Growth: Inside Cadence’s DTC and Retail Playbook

    Can you build a sports brand by saying no to most customers?   Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Connor Rolain (Head of Growth, HexClad), to break down what it takes to scale one of the fastest-growing sports hydration brands from scratch. Matty shares how he went from setting up the Shopify site himself to leading a full marketing team; all while sending every single email the company puts out.   They dig into why Cadence stays focused on the athlete and resists chasing the hangover angle, how three redesigns in one year tripled sales at GNC, and the free-gift mechanic that pushed their subscription rate from 30% to 75%. Matty also walks through the brand’s expansion into Target and Walmart, its approach to omnichannel measurement, and why Candence’s athlete partnerships drive retail credibility as much as awareness.   Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Rivo https://www.rivo.io/operators Prescient AI  https://www.prescientai.com/operators Operators Newsletter https://9operators.com/

    1hr 13min

  3. 28 APR

    Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

    What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now.   The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel.   Powered By  Motion Creative Benchmarks Report 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Rivo https://www.rivo.io/operators Prescient AI  https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

    1hr 6min

  4. 21 APR

    Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)

    “If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from the newsroom to help build one of the most talked-about baby formula brands in the country?  Kim Chappell (Chief Brand Officer at Bobbie) sits down with Cody Plofker (CEO at Jones Road Beauty) and Connor MacDonald (CMO at Ridge) to explore what it means to build a purpose-driven brand in a highly regulated, deeply emotional category. Kim shares how a journalism career shaped her instinct for storytelling, why trust is her team’s most important metric, and how Cardi B landed in Bobbie’s inbox because she was already a customer.   From navigating the 2022 national formula shortage — and the $300M in revenue Bobbie deliberately walked away from — to launching the first breastfeeding billboard in Times Square with Molly Baz, Kim breaks down how bold creative decisions get made inside a fast-moving startup. She also digs into Bobbie’s partnership philosophy, the brand values that guide every campaign, and why celebrating customer cancellations has become one of their most powerful retention moves.   Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast  Rivo https://www.rivo.io/operators  Prescient AI  https://www.prescientai.com/operators  Richpanel  https://9ops.co/richpanel  Aftersell  https://9ops.co/4i3bb5  Operators Newsletter  https://9operators.com/

    1hr 18min

  5. 14 APR

    Why Your Meta Campaigns Are Stuck Targeting the Same People

    Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down which lever moves the needle most: creative diversity, signal engineering, or landing page strategy. They also revisit a Ridge case study showing how optimizing for the wrong purchase event quietly cannibalized an entire product category’s growth.   The conversation shifts to building a DTC marketing function from scratch, what the first senior hire should look like at a $30M consumable brand with deep retail roots, what to pay them, and how to think about the lifecycle marketing role that follows. They close on a standout YouTube incrementality test result where Amazon captured more than half the revenue lift, and what that pattern reveals about upper-funnel channels and where customers actually convert. Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell  https://9ops.co/4i3bb5 Haus  https://www.haus.io/operators Prescient AI  https://www.prescientai.com/operators Richpanel  https://9ops.co/richpanel Operators Newsletter  https://9operators.com/

    1hr 9min

  6. 10 APR

    Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

    This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth  Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators  “Growth can actually kill a business that’s not prepared for it.”  Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) for a conversation that spans the full arc of his career. Bryan breaks down the stair-stepping method for scaling without blowing up operations, what it looks like to rebuild a marketing org ahead of Black Friday, and how True Classic became one of the earliest brands to scale AppLovin to $100K per day in spend.  Still an advisor to True Classic, Bryan also shares what he’s building next — an AI-first brand consolidator with a founding team he describes as an executive AI stack + a first product just weeks away.

    1hr 19min

  7. 7 APR

    New Ad Accounts, Organic & Creators: Marketing Operators Hotline

    It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) answer your most pressing questions. Especially how to get started. Connor MacDonald shares what he’s learning in real time from launching a new supplement company from scratch — no Ridge halo, no shortcuts. The trio breaks down why organic distribution has become the non-negotiable foundation before touching paid, and how to think about scaling a Meta account from $500 a day to $1,000 and beyond. They also dig into the evolution from demand capture to demand creation, how to read the signals in your ad account, and why onsite CRO (conversion rate optimization) might be the most underrated lever in your whole growth stack. Powered By  Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Prescient AI  https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Rivo https://www.rivo.io/operators Operators Newsletter https://9operators.com/

    1hr 6min

  8. 31 MAR

    Channel Diversification in Ecommerce: Biggest Mistakes & Wins

    What if the reason your channel expansion isn’t working has nothing to do with the channel? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down what drives channel expansion decisions. They use the David Protein bar lawsuit as a jumping-off point to discuss bold brand marketing and the frameworks behind how DTC brands scale beyond Meta. The hosts dig into why thinking about customers acquired — not revenue generated — changes how you sequence channel investment. They debate the biggest mistakes they’ve each made with channel timing and what they’d do differently if they were launching a brand today. The conversation gets specific about TikTok Shop affiliate structures, how organic content creation seeds better paid performance, and why baseball on linear TV is offering CPMs that rival platforms can’t touch right now. Powered By  Motion Creative Benchmarks 2026  https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel  https://9ops.co/richpanel Aftersell  https://9ops.co/4i3bb5 Haus  https://www.haus.io/operators Prescient AI  https://www.prescientai.com/operators Operators Newsletter  https://9operators.com/

    1hr 7min
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Information

  • Creator
    Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • Years Active
    2024 - 2026
  • Episodes
    121
  • Rating
    Clean
  • Copyright
    © Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
  • Show Website
    Marketing Operators

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