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173 episodes
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Startup To Scale Foodbevy
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- Business
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
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174. Beverage Production Disaster: Losing 10,000 Cans
Imagine you finally get to a point as a beverage company where you can upgrade to your first printed cans. You had to secure a new contract with a can company and co-packer to make it happen. Everything is all set for your production run, and the co-packer starts running your product through the line.But then, disaster strikes. All 10,000 cans come out of the tunnel pasteurizer with labels peeling off. All that product is unsellable, and effectively lost. The copacker blames the can company, ...
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173. De La Calle - Launching a Tepache Brand
Alex Matthews is the co-founder and CEO of De La Calle, a brand that's bringing tepache—a fermented pineapple drink with roots dating back to pre-Columbian Mexico—to the forefront of the beverage industry. Alex's journey is one of passion, innovation, and a deep respect for cultural heritage.We'll dive into how Alex discovered tepache, the challenges he faced in bringing this unique beverage to market, and how De La Calle has grown to become a beloved brand among consumers looking for authent...
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172. Bootstrap Your Brand Strategy
You need to know where you’re going in order to get there. For CPG brands this means creating a brand strategy, knowing your business, and then mapping a path to getting where you want to go. I’ve been pitched by agencies who charge $50,000 for this service, but if you’re like me, you have no where near that budget to pay for strategy.So how can you do it yourself? I’ve invited on Ashley and Sarah, co-founders of The Squeeze, a strategic brand, marketing & retail consultancy to share how ...
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171. Building Daily Crunch with Laurel Orley
Launching a CPG brand is definitely hard, but competing in the highly competitive snacking category is comes with it’s own unique challenges. Laurel Orley, the co-founder of Daily Crunch just launched her sprouted nut snacks in over 450 Target stores nationwide.In this episode you’ll learn about how she and her team hold themselves accountable through KPIs and weekly check-ins, how to acquire new customers for retail, and more.Startup to Scale is a podcast by Foodbevy, an online community to ...
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170. When to Access Working Capital for CPG Brands
It’s no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need cash to grow, so when and how can you get it? I’ve invited on Jim and Carly from Aion to discuss when you should access working capital as a CPG Brand.Learn more about Aion Financial HereStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and pa...
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169. Building a Profitable Single Origin Spice Company
When Ori left his previous VC funded tech startup, he was determined that his next company would be bootstrapped so he could control his own destiny. Ori co-founded Burlap & Barrel with Ethan Frisch, a single-origin spice company. They made sure the company was profitable from day 1 (without paying themselves). Initially they put all the money back into the company, doing consulting on the side and by year 3 they were able to start paying themselves completely from the company.Listen to o...