Surfside PPC Podcast

Surfside PPC

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A podcast about Google Ads and PPC Advertising by Corey Frankosky from Surfside PPC.

2 DAYS AGO

Surfside PPC Podcast Episode 18 - 5 Local SEO Tasks

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- 5 Local SEO Tasks for Maximum Patient/Client Calls How does a medical practice jump from 98 to 173 monthly phone calls in just six months without touching their ad spend? This episode reveals the exact framework used to generate a 76% increase in calls by shifting focus from expensive Google Ads to five high-impact, organic Local SEO optimizations. We are moving beyond the basics of "setting up a profile" to explore the technical precision of Google Business Profile (GBP) management. This episode breaks down five essential tasks: implementing HIPAA-compliant review automation, mastering review velocity, executing service-specific posting, conducting deep competitor audits, and ensuring NAP consistency. By treating your profile as a dynamic data hub, you can signal to Google’s AI that your practice is the undisputed authority in your local market. Read on to learn how to transform your local presence from a static directory listing into a proactive lead-generation engine. To drive meaningful conversions, show notes must provide benefit-driven takeaways rather than simple topical lists. Explaining the "Why" behind a task shifts the listener’s perspective from viewing SEO as a technical chore to seeing it as a significant competitive advantage that directly impacts the bottom line. * Automate Review Follow-ups via EHR or Practice Management Software so that you can increase "Review Velocity" in a HIPAA-compliant manner, outranking older competitors who rely on legacy review volume rather than recent patient feedback.* Leverage Service-Specific Posting and Awareness Months so that you can feed Google’s AI the exact service data (e.g., "torn ACL treatment" or "dental implants") it needs to recommend your business for high-intent searches.* Reply to Reviews with Keyword-Rich Detail so that you can increase your profile’s relevancy for niche services; by mentioning specific treatments like "pine tree removal" or "ACL surgery" in your replies, you help Google associate your profile with those specific search queries.* Audit Competitors via Local Scans and Tools like GMB Everywhere so that you can identify and mirror the hidden category structures and posting strategies used by top-ranking local leaders.* Maintain NAP Consistency through Automated Citations so that you can ensure search engine trust and "peace of mind" across the web without the risk of manual data entry errors. The "So What?" Factor Why does Review Velocity matter more than total reviews? Google rewards active, thriving businesses that demonstrate current customer satisfaction. A profile with 90 reviews from the last month will often outrank a profile with 500 reviews from five years ago. Furthermore, understanding AI Mode is the new frontier of SEO; Google now pulls specific service data from both the owner's posts and the keywords used in customer reviews to answer complex queries like "who is the best person for my specific injury?" These strategies shift your focus from merely "being online" to dominating the local map pack. Timestamped Chapters: * 00:00 The Velocity Secret: Why 500 Reviews Might Still Lose to 90 Learn why the speed and recency of your feedback loop are the primary metrics Google uses to determine current market leadership.* 08:15 The "Awareness Month" Playbook: Turning Services into Hyper-Local Content A guide to using specific medical awareness months to anchor your content strategy and feed search crawlers high-intent data.* 14:30 GMB Everywhere: How to Legally Spy on Your Competition’s Strategy How to use local scans to deconstruct the "core business details" and categories of the top-ranking profiles in your niche.* 20:45 The NAP Peace of Mind: Automating the Non-Negotiables The strategic importance of name, address, and phone number consistency and how to use Bright Local to automate the process.* 26:10 The AI Mode Advantage: Positioning for the "Best-in-Area" Searches Understanding the interplay between your posts and patient reviews that allows Google’s AI to recommend you for specific, high-value treatments. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

14 min
28 APR

Surfside PPC Podcast Episode 17 - Split Testing in Google Ads

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Mastering Modern A/B Testing in Google Ads The Strategic Shift in Digital Advertising In the current AI-dominated landscape, traditional A/B testing has evolved from a controlled experiment into a potential bottleneck. As Google Ads and Meta move toward "black box" automation, the role of the strategist is no longer to manually pick a winner, but to feed the machine the highest-quality inputs possible. Relying on rigid split tests often results in stagnant performance because the algorithm requires volume and variety—not just a binary choice—to optimize effectively. This episode explores the transition from manual split testing to an asset-based optimization model designed to thrive in an automated ecosystem. The Hook: Is your Google Ads performance hitting a ceiling despite constant manual adjustments? If you are frustrated by expensive keywords and "limited" search volume, you are likely testing variables that the AI has already outpaced. We break down how to move from static split testing to a high-leverage asset strategy that turns Google’s automation into your greatest competitive advantage. By shifting your focus from "which ad wins" to "which assets perform," you unlock the ability to scale campaigns that previously felt capped, leading directly to our core strategic takeaways. Key Takeaways: For the result-oriented advertiser, every test must be a calculated move toward higher ROI. Moving beyond technical features, we focus on the strategic framework required to dominate modern search and performance channels. * How to feed the AI high-leverage assets—including pinned headlines, countdown timers, and location insertion—so that you can maintain control over your messaging while allowing the algorithm to maximize click-through rates.* How to prioritize your testing framework by focusing on high-spend campaigns and high-intent services first so that you can gather statistically significant data quickly and avoid wasting budget on low-volume experiments.* How to transition from manual bidding to Smart Bidding (Target CPA/ROAS) so that you can prevent the volume drops and inflated costs-per-click often found in local service niches like roofing or contracting.* How to leverage first-party data and Shopify-level signals through Customer Match segments so that you can provide the AI with the specific "ideal customer" profiles it needs to find more profitable conversions.* How to bridge the "Post-Click Profit Gap" by testing landing page friction and trust elements alongside your ads so that you can ensure expensive traffic actually leads to confirmed jobs for your crews. These strategic pillars provide the foundation for the specific technical deep-dives explored in the episode chapters below. Timestamped Chapters: Busy professionals need immediate "time-to-value." Use these curiosity-gap chapters to jump directly to the insights that will move the needle for your business today. * [00:00] Why Your Old Split-Testing Strategy is Obsolete: An analysis of why the "one variable at a time" rule is failing in the age of machine learning.* [04:15] Feeding the Machine: The Asset Power-Play: Why 50 YouTube videos beat one perfect text ad and how to leverage headline variety.* [08:30] The Post-Click Profit Gap: Strategies for testing offers and landing pages to fix broken conversion rates.* [12:45] The Slow Death of Manual Bidding: Why the era of granular manual bid changes is over and how to manage Target CPA effectively.* [18:20] P-Max: The New King of Volume? Why Search can feel "limited" for local services and how Performance Max solves the volume problem.* [22:10] Leveraging First-Party Data for AI Success: The critical role of Customer Match and audience signals in fueling the Google "black box." Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

14 min
21 APR

Surfside PPC Podcast Episode 16 - Targeting Google Ads Keywords

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Navigating Google Ads Keyword Targeting for Maximum ROI Success in the modern Google Ads auction is no longer about matching characters; it is about architecting intent signals that feed the machine-learning engine. Wasted ad spend is the tax you pay for refusing to adapt to the "rules of engagement" where manual control is a relic of the past and data density is the new currency. This guide dissects the strategic pivot from rigid keyword syntax to fluid search themes and data-driven automation, showing you how to leverage high-budget broad match as a competitive moat to out-scale and out-data your rivals. The transition from manual precision to data-driven automation necessitates a fundamental mindset shift: you are no longer just picking words; you are training Google’s AI to identify your highest-value customers. This evolution requires a sophisticated balance of "Search Themes" and "Custom Segments" to ensure your ad spend functions as a high-performance growth engine rather than a cost center. Key Takeaways: The "Why" Behind the Strategy * Architecting Intent over Syntax: Capture motivated buyers by distinguishing between "research intent" and "buying intent." For example, ignoring the nuance between "pet food" and "pet food packaging" leads to B2B budget leakage in B2C auctions.* The Broad Match "Out-Data" Moat: Leverage high budgets to feed the Smart Bidding engine. By casting a wider net once conversion data is robust, you gain a competitive advantage by "out-dating" smaller, risk-averse competitors who are trapped in restrictive match types.* The Exact Match 2.0 Reality: Acknowledge that "Exact Match" now targets intent and synonyms rather than literal characters. This shift requires structuring ad groups around specific service silos—like "termite inspection Nashville"—to maintain landing page relevance and Quality Score.* Strategic Expansion through Conversion Signals: Use phrase and exact match syntax as the foundation for niche services, only pivoting to broad match when the account has sufficient conversion signals to "train" the algorithm effectively. Timestamps: * 00:00 — The Visual Pivot: Visualizing campaign blueprints clarifies complex structural overlaps that audio alone cannot convey.* 01:10 — The AI Survival Kit: Building a moat with 20+ annual AI modules ensures you stay ahead of the curve before human management is fully displaced by automation.* 02:30 — The Death of Manual Control: Legacy "set it and forget it" strategies are now budget-leaking liabilities in an AI-first ecosystem.* 04:15 — The Intent Minefield: High-volume terms like "pet food" are dangerous traps; you must filter for specific buyer journeys like logistics or packaging to survive.* 07:00 — Local Dominance via Ad Group Silos: Sending "termite" traffic to a generic "pest control" homepage is a budget killer; hyper-specificity is the only path to elite conversion rates.* 11:00 — From Brackets to Broad: Exact match has expanded to include "same meaning," making rigid character-counting obsolete compared to intent-based targeting.* 15:00 — Scaling to Market Dominance: The "Wide Net" Power Play: High budget + Broad Match + Robust Conversion Data = An unassailable market lead that allows you to dominate local auctions. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

18 min
14 APR

Surfside PPC Podcast Episode 15 - How To Bid Optimally in Google Ads

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Mastering Google Ads Bidding for Maximum ROI Digital advertisers currently operate in a high-stakes environment where the friction between granular manual control and Google’s "black box" automation determines the winner of every auction. Overpaying for junk traffic is the inevitable result of a stagnant strategy, while scaling conversions requires a calculated surrender to machine learning. Success in today’s search environment isn't just about bidding the most; it’s about bidding with enough precision to buy the data that eventually fuels your account’s "moat." This guide outlines the precise lifecycle of an optimized bidding strategy—moving from a controlled manual launch to high-volume automated scaling—to ensure your account remains competitive. Understanding these phase-shifts is the essential prerequisite for moving beyond mere visibility into the high-impact benefits of data-driven growth. Strategic Shift: The "Why" Behind Modern Bidding To survive in the modern search landscape, advertisers must pivot from a "cost-per-click" mindset to a "conversion intelligence" framework. Established competitors use historical data as a defensive moat; to breach it, you must treat your initial budget as an investment in algorithmic trust rather than a search for immediate profit. By moving from "spending money" to "buying data," you provide the machine learning engine with the signals it needs to identify your highest-value customers. * How to deploy Manual CPC with Exact Match initially so that you can filter out irrelevant queries and maintain strict budget integrity during the launch phase.* How to hit the 15-conversion monthly threshold so that you can unlock the full power of Smart Bidding for specialized or niche services.* How to transition from Exact Match to Broad Match via Target CPA so that you can scale lead volume once the algorithm understands your target audience.* How to manage the 30-60 day "Learning Period" so that you can move past high initial costs and achieve a stabilized, profitable ROI. These high-level benefits are realized through the specific tactical phases covered in the following strategic breakdown of the campaign lifecycle. Episode Chapters: Strategic Deep Dive Success in Google Ads requires following a campaign's natural lifecycle—moving from a restrictive manual launch to an automated, broad-match state. Applying the wrong bidding strategy at the wrong phase is the most common reason for campaign failure. * 00:00 - Opening and the AI Marketing Course* The Impression Share Trap: Why Target Impression Share often leads to "inventory overpayment" and why it is avoided even for branded or highly competitive campaigns.* The Control Phase: Utilizing Manual CPC and Maximize Clicks with Exact Match to ensure you aren't overpaying for low-intent searches during the discovery phase.* The Niche Roadblock: Navigating the "Conversion Threshold" challenge for service providers—such as grandfather clock restoration—where low search volume makes reaching 15 leads per month a significant hurdle.* Performance Max as a Catalyst: How to leverage PMax campaigns to rapidly gather initial conversion signals or re-engage prospects who have already interacted with your brand.* The Data Investment: Why the 30-60 day "Learning Period" is a necessary financial commitment and how to manage the stress of high initial costs.* Scaling the Funnel: The technical transition from Exact Match to Broad Match once the account has acquired the conversion intelligence required for Smart Bidding.* The ROI Blueprint: Analyzing the math of a 300/day budget (9,000/month) to secure 60 leads at a $150 CPA, and understanding the customer journey beyond the initial click. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

15 min
7 APR

Surfside PPC Podcast Episode 14 - Advertising Competitive Analysis

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Fast-Track Your Google Ads Competitive Intelligence Stop flying blind and start dismantling your competitors’ PPC playbooks in real-time. This episode reveals the exact methods for reverse-engineering competitor budgets and creative strategies using the Google Ads Transparency Center and SpyFu, moving your strategy from guesswork to data-backed precision. We map the strategic journey from a specific search term directly to optimized landing pages, identifying exactly where industry leaders are aggressively investing their capital. Why Competitive Monitoring is a Strategic Necessity In an era where organic real estate is shrinking—with specific high-intent terms like "blog websites" seeing 31.9% of searches diverted into paid ads—competitive monitoring is no longer optional; it is a survival requirement. Understanding competitor PPC movements allows you to defend your market share and capture high-intent traffic before it hits their "demo and free trial" funnel. * Leverage the Google Ads Transparency Center to dismantle competitor creative and landing page hierarchies for free, identifying their messaging priorities and verified identities.* Analyze SpyFu budget data (via the Professional version) to benchmark your spend against rivals—such as Jasper.ai’s $42k/month or Claude.ai’s $284k/month—using verified historical data.* Execute Broad Match Auditing so that you can filter through inflated competitor keyword lists (like Jasper's 7,300+ terms) to identify the high-intent gems hidden in their likely broad-match strategy.* Scale AEO, GEO, and SEO Visibility so that your content is optimized for the "New Frontier" of Answer Engine and Generative Engine Optimization alongside traditional search. These insights bridge the gap between high-level market visibility and the tactical execution required to dominate the SERPs. Curiosity-Gap Chapter Breakdown Mastering competitive analysis requires a structured workflow that transitions from broad platform discovery to granular keyword mapping and conversion flow auditing. * 00:00 The "Hidden" Transparency Hack: How to use active search results to trigger the Google Ads Transparency Center for any verified advertiser.* 01:15 Decoding the $42k/Month Playbook: Validating Jasper.ai’s spend and why paid click percentages (up to 31.9%) dictate your budget necessity.* 02:45 The AEO & GEO Pivot: Defining the strategic shift toward Answer Engine Optimization and how market leaders target "AI search visibility."* 03:30 The Overlap Advantage: Using SpyFu to compare keyword commonalities and identify where you are being outspent by players like Semrush.* 04:50 From Landing Page to Conversion: Reverse-engineering the "demo and free trial" flow to identify conversion friction in your own funnel. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

12 min
31 MAR

Surfside PPC Podcast Episode 13 - How To Market A Medical Practice

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Mastering Medical Practice Marketing In today’s healthcare landscape, clinical excellence is only half of the equation; digital authority is what ensures your waiting room remains full. While many practitioners rely on fading word-of-mouth networks, market leaders are capturing high-intent patients through sophisticated local search and trust-building systems. Stop letting your practice settle for inconsistent phone lines and start treating your digital presence as your most productive employee. This episode provides the tactical roadmap for transitioning from a quiet, single-doctor office to a market-dominant medical center. We analyze how top-tier practices—like the multi-location orthopedic groups in Myrtle Beach—leverage hyper-local SEO and diagnostic-specific content to own their drive market. Medical marketing requires a fundamentally different psychological approach than standard retail; because you are dealing with patient health, the primary currency is trust, not price. Every digital touchpoint must provide professional reassurance while maintaining strict HIPAA compliance for data security and patient intake. * Optimize your website with detailed provider bios and accepted insurances so that you can establish immediate clinical authority and convert hesitant visitors into scheduled patients.* Prioritize review velocity over total review count so that you can signal active, high-quality care to Google’s ranking algorithms and outshine stagnant local competitors.* Build dedicated pages for high-intent diagnostics like bone density scans or specific pain treatments so that you can dominate niche search results and capture patients looking for specialized care.* Integrate a human-centric intake system or local call center so that you can maintain a high-touch patient experience even as your practice scales to multiple locations. Implementing these strategies ensures your practice remains the first choice in an increasingly crowded digital marketplace. These insights provide the framework for sustainable medical practice growth. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

14 min
24 MAR

Surfside PPC Podcast Episode 12 - Google Ads With $20 Per Day

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Mastering Google Ads on a $20 Daily Budget Stop believing you need a Fortune 500 war chest to compete on Google Ads. If you are in high-competition industries like HVAC, Roofing, Law, or Insurance, a $20 budget is often a death trap—but for almost everyone else, it is the ultimate laboratory to engineer a winning formula without the risk of a massive budget bleed. This episode breaks down how to pivot from "impossible" to "profitable" by starting small, identifying high-intent keywords, and proving your ROI before you ever hit the scale button. Key Takeaways: The Strategy for Lean Growth * Deploy Exact Match keywords so you can eliminate wasted spend on irrelevant searches. - In high-competition niches, this protects your $20 from "window shoppers" and ensures every cent targets buyers ready to convert. * Execute the "Consulting Workaround" so you can land high-ticket clients with a 500–750 total monthly investment. - By proving your Customer Acquisition Cost (CAC) early, you can confirm if landing just one or two clients pays for the entire campaign, turning a small budget into a self-funding growth machine. * Master Manual CPC bidding initially so you can maintain absolute control over your daily spend and data. - Unlike Smart Bidding, Manual CPC lets you gather baseline data on a shoestring budget without letting Google’s algorithm experiment with your limited capital. * Optimize Performance Max (PMax) for "Begin Checkouts" alongside purchases so you can feed the algorithm more data. - If your purchase volume is low, tracking micro-conversions gives the AI enough signals to find your next customer faster, even on a limited budget. * Build an email funnel via Kit (formerly ConvertKit) so you can capture leads with a long sales cycle, such as Dental Implants. - A single $15 click is an investment; a follow-up sequence allows you to nurture that lead into a sale weeks later without paying for a second click. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

15 min
17 MAR

Surfside PPC Podcast Episode 11 - What Are The Best Keyword Research Tools in 2026

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. -- Episode 11: Stop Overpaying for Keyword Tools (The 2026 Strategy) Are you tired of spending $100+ every month on massive marketing software you barely use? In 2026, bigger isn't better—**smarter is better.** In this episode, we’re showing you how to ditch the "bloated" expensive suites and build a lean, high-powered keyword research stack for about **$30 a month.** You’ll learn how to stop guessing what people are searching for and start using "ground-truth" data to drive actual revenue. What’s Inside This Episode: * The Ultimate $30 Budget Stack: Why we’re moving away from the "Big Three" (Semrush, Ahrefs, Moz) and how to use specialized tools like SpyFu, Ubersuggest, and the Google Keyword Planner to get better results for a fraction of the cost. * The "One-Seed" Ninja Trick: A simple filter setting in Google Keyword Planner that forces the tool to show you every profitable "long-tail" phrase your competitors are missing. * Steal Your Competitors’ Best Moves: How to use the URL Discovery method to see exactly which pages are making your competitors money, so you can build something better. * Local Dominance: Why you need more than just a homepage. We break down the "Turf Installation" case study to show you how to dominate local searches and build massive authority through video. * The Truth About AI Search: Why we don’t trust "AI traffic" numbers from most tools yet, and where to find the *real* data in your GA4 dashboard. Key Takeaways for Your Business Bottom Line: Success in 2026 is about Intent over Volume. We’ll teach you how to find the specific questions your customers are asking so you can be the one to answer them. Thanks to our monthly supporters Dominic Law Alamgir Scott Kaio Rafael Jürgen Morgan Wells Olga Fischer Jesse Kassebaum Gia Admin Cindy Lisa Syed Ali Domenico Mastroianni Jeff Barnhart AJ Burzuk Jeff Abramovitz Clay Cunningham Ciprian Tepes Fredrik Norlund Ryan Meghdies Stephen Revere Mark Power Maja Jurkovic retlaw7 Desiree Horsey Santi Deividas Paulauskas Vivek Nayak

16 min

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A podcast about Google Ads and PPC Advertising by Corey Frankosky from Surfside PPC.

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Surfside PPC
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Episodes

Surfside PPC Podcast Episode 18 - 5 Local SEO Tasks

Surfside PPC Podcast Episode 17 - Split Testing in Google Ads

Surfside PPC Podcast Episode 16 - Targeting Google Ads Keywords

Surfside PPC Podcast Episode 15 - How To Bid Optimally in Google Ads

Surfside PPC Podcast Episode 14 - Advertising Competitive Analysis

Surfside PPC Podcast Episode 13 - How To Market A Medical Practice

Surfside PPC Podcast Episode 12 - Google Ads With $20 Per Day

Surfside PPC Podcast Episode 11 - What Are The Best Keyword Research Tools in 2026

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