This Can't Be That Hard Annemie Tonken
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- Business
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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265 - Simplifying Your Instagram Workflow with Angela Shae
Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But what if there was a way to hack the system? Today, in a special episode, my partner from The Consistency Club, Dayna Schaaf, is interviewing An...
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264 - Finding Your Marketing Superpower with Casey Fatchett
I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you will ...
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263 - Photography: A Love Story
Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, where do we land? Today I'm talking about the 4 phases of your relationship with your photography business; from the initial spark, to the realit...
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262 - Website Design Secrets with Kelsey Christine
In the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least.That's why I'm thrilled to welcome Kelsey Christine, a web designer who focuses on serving photographers. Today, Kelsey will guide us through the dos, don'ts, and latest trends in website design for photographers. She'll offer practical insights for those looking to refresh their sites and introduce the concept of an "Experience Page," a strategic blen...
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261 - Getting Started with a Virtual Assistant with Rick Liston
It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me.When necessity forced me to change my approach, I hoped it wouldn't destroy the personal, high-touch brand I'd worked so hard to cultivate. Imagine my surprise when it not only improved my client's experience, but had a profoundly positive effect on my bottom line...
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260 - Intersecting Skills with Amanda Dudzik
I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photography - or that they will somehow water down our photography business. Amanda Dudzik turns that notion on its head. In our chat today, Amanda shares how combining her talents in hair/makeup and photography has unlocked new success for her in both area...