Zero Dollar Marketing

Chris
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No budget. No excuses. Just real-time strategies from an entrepreneur rebuilding his business with zero marketing spend. Cold outreach, affiliate recruiting, content experiments, and tough lessons—this is what it looks like to grow under pressure. Hosted by Chris Beecham, Zero Dollar Marketing is for scrappy business owners doing whatever it takes to survive and scale. Real talk. Real tactics. In the trenches.

  1. 5 DAYS AGO

    Working Harder Is Making You Poorer

    You’re working harder than ever.And it still feels tight.What this episode is really aboutThis episode is a straight conversation about something most small business owners won’t say out loud.Working harder doesn’t always fix pressure. Sometimes it makes it worse.I recorded this while I’m still in it. Carrying responsibility. Making decisions that matter. Watching effort pile up without the relief it’s supposed to create. This isn’t theory or reflection from the other side. It’s what ownership actually feels like when money, people, and margin are all on the line.Who this is forSmall business owners who are busy all day but uneasy at nightFounders who feel responsible for everything and everyoneEntrepreneurs who are tired of hustle talk that ignores realityOwners who don’t need motivation, they need clarityPeople who feel like they’re holding things together by effort aloneWhat you’ll get from watchingRelief from realizing you’re not broken or doing it wrongA clearer way to judge your time when pressure is highLanguage for the stress you’ve been carrying quietlyA shift from constant motion to better decisionsPermission to let go of work that looks responsible but doesn’t payNo tactics. No formulas. Just a cleaner way to think when money actually matters.About the coachingI work with small business owners who don’t have ads, don’t have time, and don’t have room to guess.The work is simple but not easy. It’s about judgment, clarity, and choosing what actually deserves your energy when pressure is real.If this episode felt familiar, the coaching link is there. No pitch. No urgency. Just help if you want it.Links1:1 Coaching👉 https://stan.store/ZerodollarcoachPerch Merch (one of our businesses)👉 https://perch-merch.comThis episode is for small business owners and entrepreneurs dealing with leadership pressure, financial stress, and the mental weight of ownership. It speaks to founder mindset, business leadership, entrepreneurship, and business coaching without hype. If you’re searching for honest conversations about running a business, making decisions under pressure, and why working harder doesn’t always lead to stability, this episode is for you.

    9 min

  2. 27 JAN

    Small Business Owners: Cheap Marketing That Actually Works

    I’m Chris Beecham | founder of Zero Dollar Coaching | helping small business owners grow without ads, fluff, or guru nonsense 🚀 Work with me → https://ZeroDollarCoaching.com | Real coaching | Real accountability | No BS 💵 Download the $29 Zero Dollar Sales Jumpstart → https://ZeroDollarCoaching.com | A simple 30-day plan for owners who are stuck 🎧 Watch the Zero Dollar Marketing podcast for real-time small business sales and marketing lessons | No theory | Just what’s actually working Small business owner — let’s talk about “cheap marketing.” Because most cheap marketing advice isn’t cheap.It’s exhausting.It steals time, energy, and sanity. In this episode, I talk founder-to-founder about what cheap marketing actually looks like when you’re stressed, overworked, bad at marketing, bad at sales, and nervous about payroll. No hypotheticals.No viral fantasies.No motivational fluff. I share real examples from running Perch Merch — ignored outreach, bad follow-up, almost-lost corporate deals, small orders that drained time, and the boring systems that actually started working. We talk about what really moves the needle when money is tight:• Why “cheap marketing” usually feels expensive• How most owners waste effort starting from zero every week• Why reuse beats creativity in small business• How follow-up is marketing, not pressure• Why viral content doesn’t save stressed owners• How structure lowers stress when payroll is close• What 10 semi-warm outreaches per day actually looks like• Why the 25 Open Board keeps deals alive• How boring, repeatable marketing compounds over time This isn’t a lesson.It’s lived-in reality. If you’re busy but still stressed…If your marketing feels heavy and chaotic…If you’re tired of gurus who’ve never made payroll… This episode is for you.

    10 min

  3. 20 JAN

    Small Business Owners: Why Small Clients Keep You Broke

    I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime.🚀 Work with me → https://ZeroDollarCoaching.com 💵 Download the $29 Zero Dollar Sales Jumpstart → https://ZeroDollarCoaching.com 🎧 Watch the Zero Dollar Podcast for real-time small business sales and marketing lessons. Small business owner — let’s talk about something that feels productive but can quietly keep you stuck. Small clients. They can keep your business alive.They can also keep your business broke. In this episode, I talk founder-to-founder about the uncomfortable truth most entrepreneurs learn the hard way — staying busy with small clients often blocks real business growth, stability, and breathing room. You’re working nonstop.Your calendar is full.Your inbox never shuts up. But the money never feels safe. This isn’t about laziness.It’s not mindset fluff.And it’s not “work harder.” I share real examples from running Perch Merch — small orders that ate time, bigger opportunities that almost slipped away, ignored outreach, bad follow-up, near-missed corporate deals, and how client size quietly affects stress, confidence, and decision-making. You’ll hear about:• Why small clients consume more time than they’re worth• How being “busy” hides real business problems• Why small orders create chaos instead of stability• How chasing quick yeses keeps owners stuck• Why bigger clients actually reduce stress• How structure beats hustle when payroll is tight• Why client mix matters more than lead volume This is not motivational content.This is not marketing theory. This is real talk for small business owners who are exhausted, worried about payroll, bad at sales, and tired of gurus pretending this stuff is easy. If you’ve been busy but still stressed…If your business feels fragile even when things are “working”…If you know something needs to change but don’t know what — This episode is for you. #ZeroDollarMarketing #SmallBusinessOwner #EntrepreneurLife #BusinessGrowth #BusinessCoaching #SalesForSmallBusiness #FounderLife

    19 min

  4. 15 JAN

    Small Business Owners: You’re Not Burnt Out — You’re Avoiding This

    👋 I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime.🚀 Work with me → https://ZeroDollarCoaching.com 💵 Download the $29 Zero Dollar Sales Jumpstart → https://ZeroDollarCoaching.com 🎧 Watch the Zero Dollar Podcast for real-time small business sales and marketing lessons. Small business owner — if you keep telling yourself you’re burnt out, this episode might make you a little uncomfortable. In a good way. Because most of the time, you’re not burnt out.You’re avoiding the one thing you know actually moves the business forward. In this episode, I talk founder-to-founder about why “burnout” feels easier to say than “I’ve been avoiding sales,” outreach, and follow-up — especially when payroll is tight and the pressure’s on. I share real examples from running Perch Merch, including ignored messages, delayed follow-ups, deals that almost died, and how avoidance quietly drains more energy than action ever will. You’ll hear about:• Why burnout is often avoidance in disguise• Why sales feels personal when you’re the owner• How avoiding outreach creates more stress, not less• Why structure beats motivation every time• How simple rules like daily outreach and visible pipeline tracking actually calm your nervous system• Why bigger clients change behavior and reduce panic This is not motivational content.This is not guru advice. This is real, honest talk for small business owners who are tired, stressed, and secretly know what they should be doing… but haven’t been doing it. If you’ve been busy, exhausted, and wondering why nothing’s changing — this episode is for you. #ZeroDollarMarketing #SmallBusinessOwner #EntrepreneurLife #BusinessCoaching #SalesMindset #FounderLife

    11 min

  5. 13 JAN

    Small Business Owners: You Don’t Have a Sales Problem — You Have a Follow-Up Problem

    👋 I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime. 🚀 Work with me → https://ZeroDollarCoaching.com 💵 Download the $29 Zero Dollar Sales Jumpstart → https://ZeroDollarCoaching.com 🎧 Watch the Zero Dollar Podcast for real-time small business sales and marketing lessons. Small business owner — if sales feel slow right now, this episode is probably going to hit a little too close to home. You don’t have a sales problem. You have a follow-up problem. In this episode, I break down why most small business owners lose deals they already earned — not because they’re bad at sales, not because their pricing is wrong, and not because “the market is tough”… but because they stop following up too soon. I share real examples from running Perch Merch, including missed deals, ignored messages, follow-ups that felt awkward, and the simple systems I use now to make sure conversations don’t die quietly. You’ll learn: • Why silence from prospects does NOT mean no • How follow-up actually builds trust instead of annoying people • How many times you should realistically follow up in B2B • Why most small business owners waste their outreach effort • How to turn conversations into sales without spending money This episode is founder-to-founder talk. No guru advice. No funnels. No fluff. Just real sales lessons for exhausted small business owners who want clarity, consistency, and fewer leaks in their business. If you’re tired of feeling like sales are random, unpredictable, or stressful — this one’s for you. #ZeroDollarMarketing #SmallBusinessOwner #SmallBusinessSales #EntrepreneurLife #BusinessCoaching

    11 min

  6. 8 JAN

    Small Business Owners: Marketing Isn’t Broken — You’re Just Invisible

    👋 I’m Chris Beecham, founder of Zero Dollar Coaching Creator of the $29 Zero Dollar Sales Jumpstart Blueprint — a 30-day, zero-cost action plan for small business owners who need visibility, sales momentum, and fewer panic spirals. 🚀 Work with me → ZeroDollarCoaching.com🎧 Watch the Zero Dollar Podcast for real-time small business lessons#ZeroDollarMarketing #SmallBusinessCoaching #EntrepreneurLife #BusinessOwner Let’s get this out of the way. Marketing isn’t broken.The algorithm isn’t out to get you.Your business isn’t doomed. You’re just invisible right now. And invisibility messes with your head more than almost anything else in business. One slow week and your chest tightens.One quiet inbox and your brain starts telling stories.One payroll cycle and suddenly everything feels fragile. In this episode, I break down why most small businesses don’t actually have a marketing problem — they have a visibility problem. We talk about why good businesses lose to worse ones, why effort doesn’t equal recall, why disappearing is more damaging than repetition, and how consistency beats clever every single time. If marketing feels random, sales feel unpredictable, and you’re stuck in that uncomfortable middle where things are “fine” but never calm — this episode is for you. ✔️ Why quality doesn’t guarantee customers remember you✔️ The difference between marketing and visibility✔️ Why repetition works even when it feels boring✔️ How inconsistency quietly kills small businesses✔️ Where most owners disappear without realizing it✔️ Why being remembered matters more than being impressive✔️ How to borrow attention instead of chasing followers✔️ Why follow-up is actually marketing✔️ How daily outreach builds trust before sales happen✔️ Why structure beats creativity when money feels tight • Marketing isn’t broken — recall is• Effort doesn’t equal awareness• Visibility feels boring but works• Repetition builds familiarity, not annoyance• Inconsistency creates panic decisions• Small businesses feel big through consistency• Follow-up saves more deals than ads• Being clear beats being clever• Presence creates comfort, and comfort creates sales• Staying visible matters more than trying something new “Marketing isn’t broken. You’re just invisible.”“Quality does not equal recall.”“Repetition isn’t annoying. Disappearing is.”“Consistency makes small businesses feel big.”“Most deals don’t die. They fade.”“Visibility isn’t talent. It’s repetition.”“People don’t buy when they’re convinced. They buy when they’re comfortable.” Small Business Owner: Marketing Isn’t Broken — You’re Just Invisible⭐ WHAT YOU’LL LEARN🔥 KEY TAKEAWAYS🎤 SOUND BITES

    10 min

  7. 6 JAN

    Small Business Owners: Nobody Warned You How Lonely This Gets

    👋 I’m Chris Beecham, founder of Zero Dollar CoachingCreator of the $29 Zero Dollar Sales Jumpstart Blueprint — a 30-day, zero-cost action plan for small business owners who need structure, sales momentum, and fewer sleepless nights.🚀 Work with me → ZeroDollarCoaching.com🎧 Watch the Zero Dollar Podcast for real-time small business lessons#ZeroDollarMarketing #SmallBusinessCoaching #EntrepreneurLife #BusinessOwnerSmall Business Owner: Nobody Warned You How Lonely This GetsNobody tells you this part when you start a business.They talk about freedom.They talk about control.They talk about being your own boss.They don’t talk about the quiet.The kind where everyone’s gone home, the lights are still on, and you’re holding stress you can’t unload on employees, clients, or friends who don’t really get it.In this episode, I talk honestly about the loneliness of ownership — the kind that doesn’t mean you’re failing, it means you’re responsible.We break down why this pressure feels so heavy, why motivation isn’t the answer, and what actually helps when things feel tight, uncertain, and personal.This episode is for the business owner who feels like they’re carrying everything — and wondering if anyone else feels this way too.You’re not weak.You’re not broken.You’re an owner.⭐ WHAT YOU’LL LEARN✔️ Why ownership feels isolating even when business is “working”✔️ The difference between employee stress and owner pressure✔️ Why motivation and mindset don’t fix loneliness✔️ How unstructured days increase anxiety✔️ Why busy work is often avoidance✔️ How simple rules create clarity and confidence✔️ Why conversations matter more than marketing tools✔️ How outreach stabilizes sales and emotions✔️ Why small orders keep you busy but big clients buy peace✔️ How structure quiets fear faster than inspiration🔥 KEY TAKEAWAYS• Loneliness is part of ownership, not a sign of failure• You can’t vent down or up — and that weight lands on you• Anxiety grows when your calendar has no rules• Planning feels productive but often avoids the real work• Conversations create momentum, not Canva graphics• Sales is farming, not a slot machine• Visibility builds confidence before results show up• Big clients create predictability and breathing room• Structure beats motivation every time• Nobody is coming to rescue your business — and that’s power🎤 SOUND BITES“Nobody warned you how quiet ownership gets.”“You don’t get to vent down or up — you just carry it.”“Anxiety loves an unstructured calendar.”“Motivation is unreliable. Rules aren’t.”“Sales isn’t a slot machine. It’s farming.”“Loneliness with direction is manageable. Without it, it’s crushing.”“No one is coming to save your business — that’s not pessimism, it’s power.”

    9 min

  8. 25/12/2025

    Small Business Owner: You Don’t Need a Marketing Agency — You Need a Plan

    👋 I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime.🚀 Work with me → https://ZeroDollarCoaching.com🎧 Watch the Zero Dollar Podcast for real-time marketing lessons.Small business owner, stop letting stress talk you into stupid purchases. You don’t need a marketing agency — you need a plan. This episode breaks down a simple, zero-budget marketing system built for overwhelmed entrepreneurs who need clarity, direction, and consistency.You’ll learn the five daily actions that grow any small business without ads, agencies, or expensive systems. We’ll talk visibility, follow-up, Google Business, customer proof, momentum, and how consistency beats money every single time. If you feel stuck or burned out, this episode gives you the exact plan to get moving again.#ZeroDollarMarketing #SmallBusinessCoaching #EntrepreneurTips

    10 min
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About

No budget. No excuses. Just real-time strategies from an entrepreneur rebuilding his business with zero marketing spend. Cold outreach, affiliate recruiting, content experiments, and tough lessons—this is what it looks like to grow under pressure. Hosted by Chris Beecham, Zero Dollar Marketing is for scrappy business owners doing whatever it takes to survive and scale. Real talk. Real tactics. In the trenches.

Information

  • Creator
    Chris
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Clean
  • Copyright
    © Chris
  • Show Website
    Zero Dollar Marketing