Welcome to After Party – the show where I interview sustainable brand founders in their natural habitats. In this week’s episode I’m joined by the London-based fashion designer, content creator and slow fashion designer Lydia Bolton. Born in Cheltenham, the daughter of an eco-warrior, Lydia was first taught how to sew by her mum at 13, making a scrumptious little shift dresses with gathered sleeves and peachy-blue swirls – delish! Whizz on a few years and Lydia was off to study fashion in the big city (Kingston University), with high hopes and a bag full of dreams. Post-graduating Lydia found herself at the epicentre of the fashion industry, amongst the 00s-inspired prints and cheeky slogans of House of Holland, where she worked as a design assistant. After a couple of years in ‘the real world,’ Lydia quit her job as fashion assistant to pursue her biggest dream of them all: launching her namesake sustainable brand. Determined for her work to align with her values, Lydia started making new pieces using donations from the London-based charity TRAID, and nowadays, the big brands come knocking. For a designer with such a colourful aesthetic Lydia has a hardcore approach to reworking waste – often incorporating scraps and off-cuts into her designs. She’s worked with everyone from Liberty to NIKE on creating one-of-a-kind pieces, hosting workshops and more. Many of her brand collaborations feel more unexpected than the usual collaborations with big fashion brands. My personal favourite is her line of Christmas jumpers for Lidl x ByRotation that were inspired by camp Christmas icons (hello Mariah, hello Elton!), and Lydia has also worked with Lime Bike on an exclusive cycling collection that certainly didn’t leave a sour taste. Whether she’s transforming a tablecloth into a mini-skirt, filming her ‘Easy Upcycle’ content series or teaching at her sell-out scunchie workshops, at the heart of the brand is a DIY approach to making. She reminds us mere mortals that there’s nothing you can’t do yourself when it comes to upcycling the pieces already hanging in your wardrobe. In sharing her knowledge with the world, Lydia is living proof that sustainable fashion is about collaboration, not gatekeeping. Welcome to the After Party Lydia Bolton! Let’s talk about your upbringing…My upbringing was very outdoorsy. We were outside the whole time making things. My mum is very eco and all about the outdoors lifestyle. I grew up in hand-me-downs, in my brothers’ and sisters’ old clothes, and in charity shop clothing and I loved dressing up in my granny’s old clothes. There was definitely a phase where me and my sister loved dressing up like the Sound of Music, I would be in a dress and silk gloves and she’d be dressed as the guy, we’d do little plays and create stories around whoever we were dressed up as. What about your mum? I always say that my mum’s my eco inspiration. She’s the most environmentally determined and committed person I know. She’s also really into sewing, so she was the one who taught me how to sew when I was, like, 13. The first thing I made was a little shift dress with gathered sleeves with blue peachy swirls. It’s giving costume. Perfect for the plays! These days, you describe yourself as a ‘slow fashion designer,’ what does that mean to you? It’s about acknowledging that you’re not working in the same way as traditional fashion design. The way I work is a lot slower; I’m not trying to be a designer and have a brand in the same way that previous brands have existed. The entire fashion industry (not just fast fashion) is SO fast, so quick, the ‘slow fashion’ label shows I’ve taken a step aside from that. When do you think sustainability became important to you? I’ve always grown up in an eco environment, where there was a bin for everything but it didn’t have the ‘sustainable,’ label. When I was a teenager I’d still shop in charity shops a lot, but then I also would shop a bit of fast fashion. By the time I was working I wasn’t shopping at fast fashion brands anymore and I was trying to live a sustainable lifestyle but it didn’t match my career. Then I heard this quote, which really stuck with me, “as a designer you have a responsibility with what you create,” and it hit me that I have all these personal values but I hadn’t connected them to my career. I have a job where I can make an impact, and I can create things which are better for the environment. A couple of months after hearing that quote I decided to quit my job and pivot my career to be focused on sustainable fashion. You studied at Kingston, how was your uni experience? I did my Art Foundation, and then my degree at Kingston, which was so fun. The art school is by the river and I had a really good time studying there. Probably a better time on the social side than the work. The first few years I worked hard, but I didn’t love the work. Then in third year, where you got to do your own final collection, I really enjoyed that. What I hadn’t enjoyed in the previous years was doing the projects for brands, and I think that was because I was not as interested in these industry briefs. It made me realise that I prefer doing my own thing rather than working for other people. “I was trying to live a sustainable lifestyle, but that didn’t match my career.” – Lydia Bolton Now you work with a lot of brands, so it’s come full circle Now I like brand projects because they give you a brief, and you’re like, ‘Okay, great, I’m just gonna do the brief – my take on what they’re looking for’ – but at the time I didn’t enjoy the briefs. So, what was next? You went on to the world of work? The world of work, which was a slow start for me. So I left uni, moved to North London, and didn't have a job. So I started interning and then worked in the pub in the evenings to obviously pay to live. And then slowly, after almost a year of interning – maybe a full year – one of the places I was interning at, House of Holland, then offered me a job as a design assistant, which was amazing. When did you quit your job to start your own brand? I worked for a couple of years, and then I felt this real need to do my own thing and quit. It had taken me so long to finally get a job as a design assistant, and I really enjoyed where I was working, but I knew it was time. I knew I could go back to the pub to pay my bills to cover my rent. Was it the same pub? Yeah they had me back. Bless them! Bless them! They were lucky! It was an interesting place… I did this online course at the Centre for Sustainable Fashion and learned more in-depth about all the different issues within fashion. The main one that really stood out to me was the huge amount of waste. I could see how I could use my skills as a designer and a maker to make a small solution. “The entire fashion industry is SO fast, so the ‘slow fashion’ label shows I’ve taken a step aside from that.” – Lydia Bolton How was it starting the brand? Again it was very slow. It was very slow to get going. It took me so long to understand how to have more of a brand – I had just come from design, and I enjoyed making things. A singer messaged me and they wanted an outfit for their BBC Introducing performance at Glastonbury. I said “I’d love to make this for you, but I’m only using secondhand textiles,” and they loved the idea. I didn’t want to use clothing that could be bought in charity shops, I wanted to use clothing that can’t be sold. So I sent some emails and went to the TRAID warehouse to find materials to rework. What was it like going to the warehouse? A real experience. It’s changed now, because this was almost six years ago, but when I was there, it was this long conveyor belt, and they would sort things into different categories. And then I would just wait to see what came at the end and couldn’t be resold. The scale of clothing is pretty overwhelming. At the time, you were deconstructing the pieces to make new fabrics, right? Exactly. And then, yeah, I’d wash things, unpick them all, and then stitch them together. It’s such a process. Even just going to TRAID, getting all the stuff, lugging it all back on the Overground and trains – that in itself is a lot, before the washing and unpicking. For me, the upcycling craft is the labour. Unpicking isn’t super difficult, but it’s the labour you put back in that gives it value. It’s almost meditative, unpicking things. Yeah, I used to really enjoy it. I would just listen to some music, listen to some podcasts, and sit and unpick. “I wouldn’t work with ultra-fast fashion brands.” – Lydia Bolton How has your sourcing process evolved? I still go to the TRAID warehouse but brands also get in touch with me and send me their unwanted fabrics and swatches. Or I’ll use eBay and Facebook Marketplace if I’m looking for something really specific. When brands donate to you, how does that work financially? Brands would incur more costs recycling it responsibly or paying for waste disposal at the landfill, so I’m a cheap option! You’ve worked with everyone from Lime Bike to Lidl, let’s talk about your brand partnerships… The brand partnerships started quite early. The streetwear brand Nicce got in contact with me, and I made a little capsule collection from their defected stock. I've been fortunate to have several collaborations since then, and they're always so fun. Brands give you a brief, and it’s interesting to apply my process – always reusing second-hand textiles and incorporating my design aesthetic – while also aligning with their vision and customer base. There’s a lot to balance, but it’s always an exciting challenge. There seem to be two different kinds of brands you collaborate with, brands like NIKE and then more unexpected partnerships like Lidl and Lime. I love the unexpectedness of collaboratio