Coffee Knowledge Hub

Andrew Tolley
  • 5.0 (1)
  • Management
  • Every two weeks

Do you work in the coffee industry or want to work in the coffee industry? This podcast is about the business of coffee, for people who want to improve their coffee businesses, start a coffee business, or be better at their jobs. Learn from industry leaders and experts from across the globe. Learn from the mistakes many have made before. Hosted by Andrew Tolley and Tibor Varady, whose experiences traverse cafe startup, management, training, retail, roasting, and leading diverse teams. We have a combined industry experience of over 30 years. We have been successful competitors, we are both past Chairs of the Barista Guild of Europe (as it was then). We are excited to help you navigate the dynamic world of coffee businesses.

  1. 9 hr ago

    What happened to balance in coffee with Peter Giuliano

    On the surface, this is a niche topic about a single attribute in the sensory evaluation of coffee. In fact the removal of balance from sensory scoresheets underpins much of the updated conception of how coffee professionals can subjectively and objectively evaluate the sensory experience of coffee. If you're a cupper who is alarmed at the assertion that scoring coffee 80+ to make it specialty is subjective, rethinking balance could open a door to a new understanding. If you're a cupper who is upset that there is no longer an objective overall score for coffee, Peter argues that the subjective experience is a higher order experience, hard to quantify, but is still critical for the sensory evaluation of coffee.This conversation between Andrew Tolley and Peter Giuliano traces “balance” from its origins as a wine term, which Ted Lingle imported into coffee cupping in the 1980s as part of the *Coffee Cuppers Handbook*. We discuss its quiet removal from the Coffee Value Assessment (CVA) system as a result of feedback from a survey of 1,600 cuppers through to its current, softer echo in World Coffee Championship “taste experience” scoring.This podcast episode of the Coffee Knowledge Hub Podcast covers:-history of balance as an attribute in coffee- with new and diverse tasting experiences — from traditional specialty coffees to trendy, innovative styles — how we can build standards for different environments- how we can bring different modalities into the tasting experience to better capture the overall perception of a coffee- how we can communicate with customers and serve balanced, consistent coffees for different audiencesPeter and Andrew close the episode by diving deeper into practical tips for cafes to deliver a balanced, consistent espresso to their customers. So definitely stick around until the end.And if you have read this far and just want to know what balance is: It was defined as the interaction of flavour, aftertaste, acidity, and mouthfeel. Where a higher scoring coffee had all the positive impressions that the cupper expected and none of these dominated or detracted from another in a negative way. The cupper would score it 6-10 based on their impression. Find the link to the podcast episode in our bio or listen to it on your favorite podcast platform.If you like the Coffee Knowledge Hub Podcast, please make sure to subscribe, comment, follow or leave a review.LINK

    What happened to balance in coffee with Peter Giuliano

  2. 6 Aug

    What is specialty coffee anyway? A conversation with Rob Stephen

    Is the specialty coffee industry going through an identity crisis, or just growing pains. We zoom in and out on the industry at different parts of the value chain to better understand what is happening in the specialty coffee industry. Rob Stephen has a 30+ year career in coffee. He is co host of the Coffee Memo, CEO of Covoya Specialty NA, an SCA Board Director and past SCAA president amongst many other things. This conversation was candid and expresses our own views, not organisations we are affiliated with. It will give many coffee professionals something to think about. Green coffee identity (25 magazine, full report also available) Watch and chat on the coffeeknowledgehub.com

  3. 15 Jul

    Darleen Scherer: the brand strategist who helps you stand out from the crowd

    Darleen Scherer has  zoomed in on what makes businesses stand out from the crowd since her first job in advertising in the 90’s and through her coffee career that started in the early 2000’s.  In this episode we discuss why you need to differentiate your business, how to identify what you makes you special and how to weave your brand identity throughout your business.  Darleen Scherer has a career spanning 30 years across advertising, coffee and brand strategy. You can learn more from Darleen through her weekly Linked In newsletter, her website , substack and the coffee knowledge hub.

    Darleen Scherer: the brand strategist who helps you stand out from the crowd

  4. 19 Jun

    Dale Harris: The World Barista Champion on the road to Ithaka - Part 2

    Our original conversation with Dale went for over 2 hours and we didn't want to cut any of the good stuff, so here is part 2. Dale went into his sourcing policy, and decision framework for evaluating which coffees to buy. This is very different to what other competition winners do with their coffee sourcing in their roasting businesses. We continued to explore the bigger themes of translating what Ithaka is to his customers and how he is developing this. In reflecting on this episode and part 1 , the tension for Ithaka is also a long standing tension for the specialty coffee industry. How do we welcome coffee lovers into the specialty arena, where diversity of flavours, brewing methods, recipes, and service styles make discovery a closed door that can easily be opened, but still presents a barrier. This makes Dale's challenges more relevant and personal for anyone who is on the same path. https://ithaka.coffee/ Watch this on the coffee knowledge hub We read and reply to all comments across each channel

    Dale Harris: The World Barista Champion on the road to Ithaka - Part 2

  5. 12 Jun

    Dale Harris: the World Barista Champion on the road to Ithaka - Part 1

    Being the Wolrd Barista Champion and having 20 years of direct experience in the coffee industry is not a free pass to setting up and building a successful coffee business, but that is also the where the joy is. Dale Harris established Ithaka coffee in 2025 and he shares his experiences. We spoke for over 2 hours and have cut the recording into 2 parts. Part 1 shares the vision and describes Ithaka. Dale's embracing the complexity of coffee and wants his customers to come down the rabbit hole with him. He describes in detail his menu, the pros and cons of using a bean to cup machine and customer perceptions. This is a candid conversation and anyone who knows Dale will see his authentic self, for those who don't, you will see the depth of thought that goes into developing a business, how to build on existing skill sets and embrace learning and the challenges of filling skills and knowledge gaps to create a successful business. Also, if you enjoy this podcast - check out Ithaka coffee You can watch it on Spotify, the Coffee Knowledge Hub, and listen on Apple Podcasts. Insta

    Dale Harris: the World Barista Champion on the road to Ithaka - Part 1

  6. 22 May

    Opportunities, a bit of luck and a lot tenacity: Peter Dore-Smith, Kaffeine

    In this 34th episode we're sitting down with someone who we have wanted to sit down with since before we started this podcast.  Peter Dore-Smith, the founder of Kaffeine in London, has built one of the most recognised specialty cafes in the world.  Over the next hour or so we're going to cover what it actually takes to run a great cafe — not in theory, but in practice. We'll get into the vision and hospitality philosophy that has defined Kaffeine since day one, the brand and marketing work that keeps it in people's minds, and the operational and financial discipline that keeps it viable. These are the essential blocks for building a business that outlasts trends and remains visible while the competitive landscape evolves. Peter has always been incredibly generous in sharing his knowledge. If you work in or run your own cafe, or you are thinking about starting one, grab a pen and paper because the masterclass is bout to begin.  https://kaffeine.co.uk/ Instagram kaffeine.london https://coffeeknowledgehub.com/

    Opportunities, a bit of luck and a lot tenacity: Peter Dore-Smith, Kaffeine

  7. 1 Apr

    Breaking out of the ‘Specialty coffee’ status quo: Diana Johnston Ledezma Roastersaurus

    Diana Johnston Ledezma doesn’t fit into neat boxes and neither does her highly original coffee brand - Roastersaurus.  It is easy to follow trends - we see it, we like it, we do it. But there are always other ways to achieve the same end goal and there are advantages to doing this.  Brands and products are building emotional connections and communicating intrinsic and extrinsic attributes of the product. In this case - specialty coffee. Roastersaurus is an example of how breaking out of the status quo gives a strategic advantage. Namely - it is original - which attracts a new and specific audience, while also being familiar to ‘specialty coffee’ consumers. The concept differentiates Diana’s coffee and brand from an ever more crowded field.  Learn more about Roastersaurus and the lessons that can be applied to other coffee brands to help them communicate specialty coffee to increase sales and build long lasting relationships with your customers.  Links: Roastersaurus is a category finalist for best coffee packaging in The London Coffee Festival Awards 2026, Vote by 8 April 2026 https://invt.io/1wxbs18346l  www.roastersaurus.com Example of lore (coffee info) page:  Basha Bekele: Raptor Quickfang Lore | Roastersaurus Instagram: roastersaurus

    Breaking out of the ‘Specialty coffee’ status quo: Diana Johnston Ledezma Roastersaurus

  8. 2 Mar

    Blueprint for a thriving specialty coffee industry: Mihai Panfil, Origo Coffee

    Andrew and Tibor caught up with the super-impressive Mihai Panfil, founder of Origo Coffee — one of Romania's most influential specialty coffee businesses, spanning two cafes, a roastery, and the experimental coffee brand - BrewZeus . He's also the driving force behind the Coffee East Coffee Festival, which brings together over 60 roasters and 30,000 visitors each year in Bucharest. Few people have a better view of where Romanian coffee has been, and where it's going. Some highlights - From 0 to over 400 specialty cafes in 12 years Cultivating a specialty industry Backtracking from automation in favour of the customer experience. There are lessons here for a global audience: 1. leadership and vision are needed for developing the industry 2. Continuous evolution and experimentation are requisites as the market and different forces shift Origo Coffee Linked IN Coffee East coffee festival Brew Zeus takeaways Mihai Panfil founded Origo Coffee Roasters, a leading specialty coffee business in Romania.The Romanian coffee market was initially dominated by Italian-style cafes with limited options for specialty coffee.Mihai's experience at the World Barista Championship inspired him to create a unique coffee experience in Romania.The first Origo cafe focused on customer interaction and education about specialty coffee.COVID-19 shifted consumer behavior towards home coffee consumption and increased demand for quality coffee.The Coffee East Festival was created to celebrate and connect the coffee community in Romania and Eastern Europe.Mihai emphasizes the importance of collaboration and competition in developing the specialty coffee market.The coffee industry in Romania has seen significant growth, with over 400 coffee shops in Bucharest alone.Mihai believes that the future of coffee consumption may lean more towards home brewing.The success of coffee shops now relies heavily on unique concepts and customer experience. keywords: Mihai Panfil, Origo Coffee Roasters, Romanian coffee culture, specialty coffee, Coffee East Festival, coffee industry challenges, COVID-19 impact, coffee roasting, coffee sourcing, coffee community

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About

Do you work in the coffee industry or want to work in the coffee industry? This podcast is about the business of coffee, for people who want to improve their coffee businesses, start a coffee business, or be better at their jobs. Learn from industry leaders and experts from across the globe. Learn from the mistakes many have made before. Hosted by Andrew Tolley and Tibor Varady, whose experiences traverse cafe startup, management, training, retail, roasting, and leading diverse teams. We have a combined industry experience of over 30 years. We have been successful competitors, we are both past Chairs of the Barista Guild of Europe (as it was then). We are excited to help you navigate the dynamic world of coffee businesses.

Information

  • Creator
    Andrew Tolley
  • Years Active
    2024 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Andrew Tolley
  • Show Website
    Coffee Knowledge Hub

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