DTC Podcast

DTC Newsletter and Podcast
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

  1. Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

    17 HR AGO

    Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

    Subscribe to DTC Newsletter - https://dtcnews.link/signup http://cocktailbuddies.com Tao, founder of Acid Buddy, joined the show to talk about a product that feels early, unusual, and potentially huge: flavored acids. After years working in bars and consulting, he kept running into the same issue. Citrus was inconsistent, messy, expensive, and limiting. So instead of treating acid like a background ingredient, he turned it into the product itself. That’s the bet behind Acid Buddy, and early traction suggests the market is paying attention: 1,000+ orders in the first 6 weeks, with customers in more than 75 countries. For DTC founders creating new categories, and beverage operators who want more consistency, speed, and flexibility behind the bar. In this episode, we get into: Why Tao believes flavored acids could become a real new category in beverages How Acid Buddy gives bars another place to build flavor, outside the usual syrup-heavy approach Why the product works for cocktails, mocktails, coffee, tea, and other drinks How this can help with half-sweet and skinny-style drinks that still feel balanced What the first 6 weeks looked like, including 1,000+ orders and strong pull without paid ads Who this is for: DTC founders, beverage brands, bar owners, operators, and anyone interested in category creation inside food and drink. What to steal: Build around a problem professionals already deal with every day Make the use case obvious fast, especially when the category is new Let early traction validate the story, then widen the market Timestamps 00:00 Why Acid Buddy exists 02:10 Solving consistency behind the bar 04:12 Turning flavored acid into a product 06:14 Why the cocktail market is huge 08:24 What makes Acid Buddy different 10:31 Mocktails, coffee, and drink less better 13:08 The bar lime hygiene problem 15:18 1,000 orders in the first six weeks 18:03 The content and ambassador strategy 21:12 Why TikTok Shop could be big 23:35 Tao’s Netflix and Drink Masters story 28:42 The Cocktail Buddy long-term vision Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    32 min
  2. Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

    3 DAYS AGO

    Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

    To Subscribe to DTC Newsletter - https://dtcnews.link/signup Braydon Germain from Pilot House is back on AKNF to break down how AI is changing the actual day-to-day of marketing work. This episode isn’t about shiny demos or abstract AI hype. It’s about using Claude like a real coworker: building skills, breaking work into micro-tasks, automating repeatable steps, and keeping human taste where it matters. For DTC founders, agency operators, media buyers, and creative strategists trying to turn AI from a novelty into a real workflow. In this episode, Eric and Braden get into: How Claude shifts from “chat tool” to “coworker” why the best AI workflows start by breaking work into smaller repeatable tasks How teams can build shared skills for more consistent copy across channels Where auto-research and always-on optimization could actually change how marketers work Why human judgment still matters most in taste, positioning, and creative direction Who this is for: Marketers and operators who already use AI a little, but know they’re still nowhere near the ceiling. What to steal: Break one recurring workflow into micro-tasks before trying to automate all of it Build shared AI skills around tone of voice, reference examples, and approval standards Keep AI on structure and repetition, keep humans on taste and final judgment Timestamps 00:00 Claude as a real coworker 02:21 Why most people use AI too simply 04:22 Breaking ad work into micro tasks 06:26 Standardizing copy across client accounts 08:01 Building Claude skills with Skill Builder 10:06 Auto research and KPI-based optimization 12:08 Always-on execution with AI agents 14:15 Best Claude skill libraries on GitHub Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF599 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    16 min
  3. Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

    30 MAR

    Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

    Subscribe to DTC Newsletter - https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall after early traction. The problem usually is not media buying. It’s weak creative systems, lazy offer strategy, and too much faith in Meta to do the marketing for you. For DTC founders and growth leads moving from scrappy traction to real scale, this episode is a blueprint for building a creative engine instead of leaning harder on Meta. We cover: Why Cherene is bearish on Meta dependency even though it still drives scaleThe 5 content pipes modern brands need to keep creative fresh and performance stableWhy most popup offers and funnel journeys are paint-by-numbersWhen TikTok ads and TikTok Shop can beat Meta for Gen Z brandsHow Cherene’s AI agent, OpenClaw, is automating reporting, analysis, and presentations Timestamps: 00:00 Why Growth Marketing Is Breaking 01:19 Cherene’s Shift From Operator to Consultant 05:12 When Testing Stops Driving Growth 07:35 Why Cherene Is Bearish on Meta 09:23 From One Funnel to Content Pipes 12:33 The Real Lever Offer and Customer Journey 19:32 Organic Content vs Paid Advantage 27:01 What AI Actually Helps With and What It Does Not Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

    41 min
  4. Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

    27 MAR

    Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

    Subscribe to DTC Newsletter - https://dtcnews.link/signup JoinAgency.co Jon Bond has been in the agency game since the 1980s. He co-built Kirshenbaum Bond + Partners (K/B/B) from “two guys in New York” into one of the most talked-about independent agencies in the U.S., with peak scale hitting $90M revenue and 27% margins, and over $1B in billings (per the episode). In this conversation, Jon breaks down what actually drives agency growth when you’re past the scrappy phase and trying to scale without turning into a “we do everything” shop. Role-based hook: For agency founders scaling from $5–20M who want clearer positioning, better margins, and a path to bigger clients without chaos. What we get into: The “tip of the spear” framework: why clients don’t hire you for everything you can do, they hire you for the one thing you’re known for (then expand scope after trust is built)How they moved from low single-digit profit to 27% margins with discipline, forecasts, and real consequences (without killing culture)Culture as an actual growth lever: why “acceptance” made the agency sticky and hard to replicateWord of mouth at scale: the difference between “what you want people to say” and “what makes people talk”Building marketing assets that regenerate (vs renting attention that dies the second you stop paying) Who this is for: Agency owners and operators who feel stuck in “full-service mush,” want to land bigger clients, and want a smarter way to expand scope without blowing up delivery. What to steal: A simple positioning test: can you name the 1–2 things you do better than anyone, in one sentence, without listing services?A profitability rule that forces clarity: “If we invest X, what revenue shows up by month Y, and what gets cut if it doesn’t?”A growth path that doesn’t whiplash your team: expand one step away from your current strength, ideally funded by the client Timestamps 00:00 Agency Confidential preview 03:00 Jon Bond on starting young 06:00 Faking it till you make it 08:00 Making the agency feel hot 12:00 Culture built the agency 17:00 Word of mouth that scales 22:00 Growing with real margins 27:00 Hiring people built for change 30:00 Make your agency the top client 33:00 The near future advantage 37:00 Find your tip of the spear 39:00 Why agencies still win Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF597 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    43 min
  5. Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

    23 MAR

    Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

    Subscribe to DTC Newsletter - https://dtcnews.link/signup Kurt Elster is back to talk about what Shopify brands should actually be doing right now as AI starts influencing search, product discovery, and ecommerce workflows. For Shopify operators, DTC founders, and ecommerce marketers trying to stay ahead of rising CAC and AI-driven product discovery. This episode covers the stuff that’s easy to ignore until it’s suddenly important: Shopify category fields, structured data, AI referrals, TikTok Shop growth, and how vibe coding is already changing the SaaS and app ecosystem. We get into: Why Shopify category fields and category metafields matter more than most merchants realizeWhat ChatGPT referral traffic looks like todayHow structured data can help brands show up in answer enginesWhy TikTok Shop is becoming a real growth channel for some brandsWhat AI means for app sprawl, custom builds, and leaner ecommerce teamsKurt’s thinking on free gift with purchase and the app he built, Promo Party Pro Timestamps: 00:00 Ads Feel Broken Right Now (Here’s Why) 01:17 The Shopify Feature Everyone Ignored 02:14 This Powers AI Shopping (No One Realized) 05:08 Why In-App Checkout Keeps Failing 07:05 The Easiest Growth Lever You’re Missing 09:28 SEO Is Dead. This Replaces It 12:22 How AI Chooses Which Products Win 16:15 The AI Mistake Breaking Your Builds 26:01 Why CAC Keeps Getting Worse 28:22 The Real TikTok Shop Playbook Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

    41 min
  6. Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

    20 MAR

    Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

    Subscribe to DTC Newsletter - https://dtcnews.link/signup Duncan Ferguson, Strategy Lead at Pilothouse, breaks down why so many DTC brands are stuck in the tactical spin cycle, always testing, tweaking, and “optimizing” without a clear answer for where growth will actually come from. This episode gets into the difference between platform-centric marketing and a real growth system built around the customer journey, message sequencing, and repeatable creative. For DTC founders, CMOs, and heads of growth who are tired of channel optimization masquerading as strategy. In this episode, we get into: The simplest question that exposes whether your brand has a strategy or just a pile of channel tasksWhy Meta, Google, email, and landing pages should work as a coordinated customer journey, not separate departmentsHow to identify the 3 to 5 messages a customer needs to hear before they buyWhy brands should stop doing light work on 300 ads and start doing real work on 5 to 10How a creative system makes scaling new channels, collections, and audiences way more repeatable Who this is for: DTC founders, ecommerce CMOs, retention leads, media buyers, and creative strategists trying to scale past the easy wins. What to steal: Ask your team: “Where will growth come from this year?” If nobody can answer it cleanly, you’ve got a strategy problem.Build creative around customer journey stages, not around whatever ad format the team feels like making this week.Create a 5-message creative system you can reuse across channels, audiences, and product lines. Timestamps: 0:00 Why growth hacks stop working 2:00 What a real brand growth system is 4:00 Building customer journeys and message maps 6:00 Inspiration not iteration in creative 8:00 Finding objections that block purchase 10:00 How channels work together in the journey 12:00 Why most brands are stuck in the tactical spin cycle 14:00 The question every founder should ask 16:00 Customer-centric vs platform-centric growth 18:00 Why optimization alone is limited 20:00 How to find the right growth opportunity 24:00 What a creative system actually looks like 26:00 The five-message framework for conversion Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF595 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    29 min
  7. Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category

    16 MAR

    Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category

    Subscribe to DTC Newsletter - https://dtcnews.link/signup Ginny Lo is the co-founder of Odd Pieces, a story-driven puzzle brand that took a tired category and made it feel fresh again. Instead of selling just another image-in-a-box, Odd Pieces built puzzles with narrative, hidden clues, comic-style storytelling, and reveal mechanics that make customers want the next one as soon as they finish the first. For DTC founders building an original physical product with limited capital, this episode is a real look at category creation, Kickstarter validation, and early repeat purchase. In this conversation, Ginny breaks down how Odd Pieces started in a 400-square-foot apartment, why they skipped the big research deck and built from instinct, how they launched on Kickstarter with less than $10K, and what they’ve learned from scaling across DTC, Amazon, Barnes & Noble, and repeat Kickstarter launches. You’ll hear about: How a cheap COVID date night turned into a new product categoryWhy the first Odd Pieces prototype took 8+ months to get rightWhat actually makes Kickstarter work, and what agencies can’t do for youHow the first campaign hit $500K and nearly 10,000 backersWhy product design, not just marketing, is doing the heavy lifting on retention Who this is for: DTC founders, consumer product operators, Kickstarter creators, and marketers trying to build something people actually come back for. What to steal: Build surprise and progression into the product itself so repeat purchase feels naturalUse playtesting to watch customer behavior, not just collect polite feedbackTreat Kickstarter as a distinct channel with its own customer psychology, creative, and conversion strategy Timestamps: 00:00 Odd Pieces intro 02:02 Why they started Odd Pieces 04:14 Turning puzzles into story experiences 06:58 Building without formal market research 09:00 Making the first prototype 11:23 Working with artists and storyboards 15:08 Launch costs and early funding 18:06 Pricing and repeat customers 23:12 Tony Yu’s role in the business 27:22 How Kickstarter really works 31:00 First launch results and lessons 35:17 Kickstarter creatives that convert 38:24 The controversy that drove traffic 43:17 Shopify, Amazon and retail growth 47:14 Who they would hire next Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    51 min
  8. Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

    13 MAR

    Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

    Subscribe to DTC Newsletter - https://dtcnews.link/signup Aves and Daniel Sendecki get into a problem a lot of brands still haven’t solved: how do you make ads feel culturally relevant without making them cringe, tone deaf, or useless in performance channels? This episode breaks down why “brand voice” alone no longer carries paid social, how algorithmic feeds reward relevance over cleverness, and why the best creative now has to do two jobs at once: feel native and resolve intent. For DTC founders, growth marketers, and creative strategists trying to make Meta and TikTok ads feel native without losing conversion intent. In this episode, we cover: Why brand voice was built for an older distribution model, and why that model doesn’t dominate anymoreHow to “cooperate with culture” instead of awkwardly borrowing itWhy great paid social creative now needs both cultural cues and problem-solution clarityHow generational context shapes what kind of humor, references, and framing actually landWhat Super Bowl ads, street interviews, and creator-style content reveal about where attention is moving Who this is for: DTC operators, paid social teams, creative strategists, and founders who want better-performing ads without sounding like every other brand online. What to steal: Build ads that use native visual language from the feed, not polished brand-world aestheticsUse cultural references as permission to speak, not as the entire messageMatch creative tone to the audience’s deeper context, not just surface-level trends Timestamps: 00:00 Cultural elements in ads that actually work 02:00 Cooperating with culture vs co-opting culture 04:01 Why brand voice works differently now 06:04 Generational marketing and millennial humor 08:58 Relevance, intent, and permission to speak 11:07 Why ads need to feel native and authentic 13:14 Ad examples that build cultural relevance 17:18 Creative systems and authentic brand messaging 19:02 McDonald’s, Burger King, and authenticity in ads 23:03 Why Super Bowl ads missed the mark 27:08 Where the best ads are happening now Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF593 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    29 min
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About

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

Information

  • Creator
    DTC Newsletter and Podcast
  • Years Active
    2020 - 2026
  • Episodes
    722
  • Rating
    Clean
  • Copyright
    © 352487
  • Show Website
    DTC Podcast

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