130 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = CX - Customer Experience
- Next month = Content Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising eCommerce Podcast Network

    • Business

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = CX - Customer Experience
- Next month = Content Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Customer Experience Upping your Customer Service game with Ty Givens

    Customer Experience Upping your Customer Service game with Ty Givens

    Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! AND achieving ROI upwards of 60% for their clients – now that’s worth the investment.
    We're exploring just how to attack the process of massively improving the heart of your customer experience- your customer services activity.
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 38 min
    Customer Experience on your Product Pages with Adam Pearce

    Customer Experience on your Product Pages with Adam Pearce

    Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode!
    We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned!
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Customer Experience on your website by improving your copy

    Customer Experience on your website by improving your copy

    Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.
    We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Customer Experience in Delivery with The Postal Hub Podcast's Ian Kerr

    Customer Experience in Delivery with The Postal Hub Podcast's Ian Kerr

    Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.
    We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands.
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend

    Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend

    Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.
    We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.
    Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 46 min
    TikTok Organic 101 with Cal Devine

    TikTok Organic 101 with Cal Devine

    Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.
    Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.
    Get all the links and resources we mention at KeepOptimising.com
    Episode sponsored by Klaviyo


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 30 min

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