Pharma Talks

Nataliya Andreychuk
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  • EVERY TWO WEEKS

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

  1. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    1 DAY AGO

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice. Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day. Key takeaways: AI should be embedded where marketers already work — content, campaigns, reportingContextual, always-on AI beats standalone tools nobody opens twiceAI won't replace pharma marketers — human context in engagement is irreplaceableBefore choosing a technology, map your end-to-end processes and define your goal first📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik)

    5 min
  2. Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    2 DAYS AGO

    Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guest in this episode: Marc Koolen - Omnichannel Head GSK Follow Viseven and Nataliya and Marck in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/marc-koolen/

    4 min
  3. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg

    4 DAYS AGO

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Haider Alleg, pharma strategist turned venture capitalist at Allegory Capital, to explore why AI in pharma commercial operations is still mostly noise — and what it will actually take to change that. With 20 years in pharma and a fresh perspective from the VC world, Haider cuts through the hype and makes a bold claim: this isn't a technology shift. It's a culture shift. Key takeaways: AI in R&D and manufacturing is already mature — commercial operations are just catching up Dark factories and agentic systems show what full automation can look like The biggest opportunity isn't automating tasks — it's re-internalizing operational work with AI Medical and scientific affairs are best positioned to lead the way right now The advice that matters most: get your hands dirty and stay curious 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙️ Haider Alleg → https://www.linkedin.com/in/haideralleg/

    6 min
  4. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki

    6 DAYS AGO

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Yacin Marzouki, Founder and Leader of Beyond Health, to explore how AI is truly reshaping pharma marketing — and why the real transformation goes far deeper than individual pilots or content tools. Key takeaways: - AI in pharma marketing requires systemic thinking, not point solutions - Content without a delivery strategy is content that collects dust - Modular content isn't dead — it's just often implemented too early - Data hygiene and taxonomy are the boring work that makes everything else possible -- 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) -- 🔗 Follow & Connect: 🎙 Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙 Yacin Marzouki → https://www.linkedin.com/in/yacin-m-customerengagement/

    5 min
  5. HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk

    22 APR

    HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk

    Pharma has invested heavily in digital, CRM, and omnichannel — and yet the HCP engagement gap persists. In this episode, Nataliya Andreychuk talks with Mark Watson (Fractal Force) about why the problem is structural, not a failure of effort, and what it genuinely takes to close it: from fixing broken feedback loops to defining what "working" actually means at the behaviour level. Key Topics: The gap between digital investment and actual engagement results The importance of foundational architecture in customer engagement The role of feedback loops in improving HCP interactions Challenges of content personalization and regulation in pharma Strategic content design and journey logic in omnichannel marketing Chapters 00:00 Introduction to Customer Engagement Challenges 02:22 Understanding the Gap in Pharma Engagement 05:01 The Evolution of Customer Centricity 07:56 Architecting Effective Engagement Strategies 10:47 Content Creation and Regulatory Challenges 13:45 Intelligent Content Design for Better Engagement 16:25 Building a Feedback Loop for Success 18:01 Making Engagement Real and Effective 20:52 Practical Steps for Transformation 23:33 Final Thoughts and Recommendations Follow Nataliya Andreychuk and Mark in social media: https://www.linkedin.com/in/andreychuk/ linkedin.com/in/markwatsonuk

    32 min
  6. Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption

    7 APR

    Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption

    In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guests in this episode: Rohit Khuttan — Practice Director, Everest Group On AI, Omnichannel, content as the central piece of pharma engagement, and why enterprise mindset is the #1 thing that needs to change. Ruslan Horblyuk — Chief Strategy Officer, AESARA On AI in market access, health technology assessments, trust in AI data, and whether human-in-the-loop will always be necessary. Nihar Patel — Business Development, Sun Pharma On generative, predictive and communicative AI, breaking data silos, and the three pharma areas set for the biggest disruption. Key topics covered: Is Omnichannel really a content problem, not a channel problem? How AI is changing content production and the pharma supply chain Can we trust AI data in market access decisions? Will AI replace pharma professionals — or make them smarter? The three pharma disciplines AI will disrupt first 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at Reuters Pharma Barcelona

    30 min
  7. Pharma Talks: Building Trust in Agentic AI in Pharma

    27 MAR

    Pharma Talks: Building Trust in Agentic AI in Pharma

    In this episode of Pharma Talks, Natalyia Andreychuk and Anna Shavurska explore trust in AI, especially agentic AI in pharma, the importance of women in tech, and how AI can be developed responsibly with a focus on safety, trust, and diversity. Takeaways: Trust in agentic AI and safety measures in pharma The importance of women in AI development and diversity Technical approaches to secure and reliable AI, including knowledge bases and retrieval-augmented generation Chapters 00:00 Introduction to AI Trust and Women in Tech 02:00 Understanding Agentic AI and Knowledge Base Security 03:45 Ensuring Data Privacy and Trust in Pharma AI 05:39 Technical Challenges in Visual and Text Generation 07:35 Prompt Engineering and AI Output Precision 09:50 The Importance of Women in AI Development 11:38 Historical Bias and the Need for Diversity in AI 12:39 Inspiration and Career Path in AI 13:30 Closing Remarks and Future of Women in AI

    14 min
  8. Content Supply Chain in Pharma | Pharma Talks

    21 FEB

    Content Supply Chain in Pharma | Pharma Talks

    Content Supply Chain in Pharma | Pharma Talks In this conversation, Nataliya Andreychuk and Prasant Vijayakumar discuss the importance of the content supply chain in the pharmaceutical industry, exploring how AI is transforming content development, the relevance of modular content, and the challenges faced in ensuring effective engagement. Takeaways Content supply chain is crucial for effective communication in pharma. AI is changing the landscape of content development. MLR processes can be streamlined to enhance efficiency. Modular content remains relevant in today's digital age. Structured data is essential for effective content management. Content velocity affects how quickly updates can be communicated. Localization is key to successful content adoption. Integration of various content formats is necessary for engagement. The future of content creation will involve more video formats. Challenging the status quo of MLR can lead to significant improvements. Chapters 00:00 Introduction to Content Supply Chain in Pharma 02:18 The Role of AI in Content Development 05:11 Modular Content: Relevance and Education 07:50 Challenges in Content Structure and Data 10:26 Content Velocity and Engagement 13:03 The Future of Content Supply Chain 15:58 Localization and Infrastructure in Content Delivery 18:50 Conclusion and Future Outlook Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

    24 min
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About

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

Information

  • Creator
    Nataliya Andreychuk
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Viseven 2025
  • Show Website
    Pharma Talks

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