Join our host, Who What Wear co-founder Hillary Kerr, as she chronicles the career changes that can come at any age in our podcast, Second Life.
Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business
Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.
Deepica Mutyala: Live Tinted Founder and CEO
Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria’s Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream.
Who What Wear with Hillary Kerr: The #PillowTalkDerm, Shereene Idriss, Mythbusts Mainstream Skincare
Shereene Idriss, MD, aka the Pillow Talk Derm, has made a name for herself by being honest and transparent not only to patients at Idriss Dermatology in NYC, but also with half a million followers on Instagram who flock to her #PillowTalkDerm series for a no-BS take on products and treatments, plus education grounded in skincare science. On this episode, Idriss shares with Hillary her opinion on what is and isn’t worth spending your money on, what factors to consider when building out a skincare regimen, and the drugstore staples everyone should own.
Melanie Masarin: Founder and CEO of Ghia
Ghia founder and CEO Melanie Masarin grew up in Lyon, France. Lyon is a city that prizes its alcohol, which is often on the table and shared with friends and family. But when Masarin felt sluggish after a night of drinking wine, she found herself reaching for nonalcoholic beverages. When she couldn’t find a mocktail as interesting and intricate as the cocktails she loves, she set out to create her own. Hence, Ghia—a line of drinks inspired by Mediterranean aperitivo culture, including recipes such as Agrodolce and Sweet Solo—was born. On this episode, hear how Masarin drew from her experience heading retail at Glossier and strategy at Dig Inn to create a new type of beverage brand.
Who What Wear with Hillary Kerr: Sadie Sink on Growing Up, Plus Everything Stranger Things Season 4
On this week's episode, Who What Wear fashion editor Anna LaPlaca is sitting down with our June cover star, actress Sadie Sink. At just 15 years old, she was cast as the lovable Max Mayfield in the hit Netflix series Stranger Things and is now in her 20s. With three seasons of the show under Sink's belt, she's reflecting on what it means to grow up on set and the professional lessons she's learned along the way. Plus, she discusses her favorite looks from the WWW cover shoot.
Meg Strachan: Dorsey Founder and CEO
Dorsey CEO and founder Meg Strachan built her jewelry business by betting on classic vintage pieces at an accessible price. She started Dorsey two years ago and was its only employee for much of that time. She got the idea for the company while working as a vice president in the e-commerce space, where she had over 15 years of experience at places such as Goop, Anine Bing, and Carbon38. In this episode, Hillary and Meg discuss the business lessons Meg learned through her years in the ready-to-wear industry and how that informed her very successful solo project.