300 episodes

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

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    • Technology

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

    SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News

    SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News

    John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google Search Console, the discussion turns to the latest news on local SEO and Google My Business.

    • 36 min
    SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More

    SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More

    Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough study shows interesting data on what drives clicks in search engine results.

    • 28 min
    SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes

    SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes

    Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase of Pointy. John and Ross discuss all of this and more, and finish up answering SEO questions from listeners.

    • 40 min
    SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered

    SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered

    John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions answered for their listeners.

    • 41 min
    SEO 101 Ep 372: SEO Updates and 2019 in Review

    SEO 101 Ep 372: SEO Updates and 2019 in Review

    In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful.

    • 53 min
    SEO 101 Ep 371: 2019 Rewind

    SEO 101 Ep 371: 2019 Rewind

    John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files.
    Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.
    John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook.

    • 33 min

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