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Updated 02/10/2025
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Updated 14/11/2025
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04/12/2025

The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its g

In this season-ending episode I talk with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and What can get in the way of marketing delivering against its growth mission. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

04/12/2025

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48 min
06/08/2025

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

In this conversation, Kelsey and Shelley unpack McKinsey’s latest research into the CEO and CMO relationship which at the risk of giving away the punchline isn’t that good. We get into and underneath the numbers and the broader and bottom-line implications on growth that they illustrate. (Look for their full report here: The CMO’s comeback: Aligning the C-suite to drive customer-centric growth) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

06/08/2025

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42 min
02/10/2025

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/10/2025

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53 min
31/12/2025

Jeni Britton on Reinvention, Fiber, and Building Floura After Jeni’s Ice Cream | Forbes Talks Shop

After building Jeni’s Splendid Ice Creams into a beloved, category-defining brand, Jeni Britton is embracing a new chapter—one rooted in personal health, curiosity, and reinvention. In this episode of Forbes Talks Shop, host Kim Peiffer sits down with Britton to talk about what comes after a 30-year entrepreneurial run. Britton opens up about stepping away from the day-to-day at Jeni’s, turning 52 and experiencing what she calls a creative and personal renaissance, which led her to launch Floura, a company focused on fiber diversity, the microbiome and transforming overlooked produce into nutrient-dense snack bars. The conversation moves through Britton’s daily rituals—from her meticulously dialed-in cappuccino routine and feeding her gut fiber first thing in the morning, to afternoon forest walks, evening creative projects and sleep practices that help sustain her energy as a founder. Along the way, she shares how she structures her workday around when her brain works best, why pens and paper remain essential tools, and how clothing, space and routine help her step into different versions of herself. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31/12/2025

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26 min
05/09/2025

The one with TIAA Chief Marketing and Communications Officer Micky Onvural about the lessons learned in going from CMO to CEO and CEO to CMO.

In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missing in the CEO/CMO conversation, and why company culture should be seen as a pre-requisite for growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

05/09/2025

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52 min
09/07/2025

The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.

In this episode I talk with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-category marketing has for others, and why you have to avoid “tactic soup.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

09/07/2025

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50 min
21/11/2024

The one with Entrepreneur and Media Exec Joe Marchese about why everyone has an opinion on marketing

Among the things CEOs, CFOs and other c-suite executives without marketing experience tend not to understand is the relationship between, what Les Binet and Peter Field, have termed the long and short of it...and how what businesses do to drive one does to effect the other——for good or ill. So, in this episode, Seth speaks with serial entrepreneur and media executive Joe Marchese, not just because he’s a widely recognized leader in the media and technology industries but because of his CEO experience, his deep understanding of marketing and the Attention Economy, and his insights into how the long and short of it interact. Joe is the co-founder and General Partner at both Human Ventures, and at Casa Komos Brands Group (CKBG), where he serves as co-CEO. He also leads Human.AI, the venture’s dedicated studio exploring the potential for AI to reshape the attention economy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21/11/2024

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43 min
02/07/2025

The one with the founder and CEO of Alembic Technologies, Tomás Puig, about what to do when you just don't know, cause and effect correlation, and what may be the most advanced marketing attribution model today.

When I first heard Tomás speak at a conference about problem-solving and attribution, I knew I wanted to have him on the show. In this conversation, we talk about marketing's deep hunger for actual solutions, the cost of vanity metrics, and among other things, the difference between certainty and statistics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/07/2025

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51 min
16/07/2025

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

In this episode I talk with Meta’s CMO and VP Analytics Alex Schultz, whose work has probably influenced the work of more marketers than just about anyone else’s over the past decade. Besides correcting my misperception about the origins of the “performance marketing” phrase, Alex explains why he thinks performance marketing should die, driving change, the value of full funnel approaches, and how to properly evaluate that which can’t be measured among other things. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16/07/2025

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51 min
23/07/2025

The one with Cannes Lions CEO Simon Cook on what was said at the Festival’s inaugural Global CEO Forum about why creativity is an organizational imperative, the high cost of “not now”, and why “creativity” may have a brand problem.

In this conversation I sit with Cannes Lions CeO Simon Cook, to talk about what we both heard at the Festival’s inaugural Global CEO Forum, which I moderated and facilitated. Some 50 CEO’s from around the world took part (Under The Chatham House Rule), and in this episode Simon and I explore what we heard from them, creativity as a financial engine, and why CEOs who don’t embrace it may be quietly choosing stagnation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23/07/2025

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37 min

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