6 episodes

Authentic 365 provides a glimpse into how some of the most inspiring people show up as their authentic selves and make magic happen each day. In each episode, Edelman hosts will go deep with global creatives, communicators, troublemakers, movers and shakers and others who live their truths fully, to find out how they bring their personal missions to life

Authentic 365 Edelman

    • Business

Authentic 365 provides a glimpse into how some of the most inspiring people show up as their authentic selves and make magic happen each day. In each episode, Edelman hosts will go deep with global creatives, communicators, troublemakers, movers and shakers and others who live their truths fully, to find out how they bring their personal missions to life

    The Power and Potential of Authentic Connection

    The Power and Potential of Authentic Connection

    True connections must first be rooted in trust. In our latest Authentic 365 podcast episode, our hosts Dani Jackson Smith and Delicia Tan are joined by a panel of external experts to discuss the power and potential of authentic connection and how it can help build bridges to partnerships, sponsorships, new opportunities and more.

     

    Featured in this episode: Carlos Correcha-Price, Chief Communications and Marketing Officer at eMed Digital Healthcare; Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb; Donald Knight, Chief People Officer at Greenhouse Software; and Natalie Rizkalla-Kamel, Intellectual Property Lawyer, Partner and Registered Trademark agent at Gowling WLG.

     

    Transcript

    Dani Jackson Smith [00:00:01] It's who you are to work after hours and back at home. Exploring every layer. Finding out what makes you uniquely you. And letting that shine back out into the world. It's authentic. 365 A podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host, Dani Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people, always. For a global day of belonging, me and my fellow co-host, the newly appointed Edelman, Hong Kong CEO Delicia Tan, explored the power and potential of authentic connection with an all star panel. This conversation highlights the process of building true connections and how to remain authentic as they shift at different phases in your career. Our guests include Carlos Correcha-Price, Chief Communications and marketing officer at Image Digital Health Care. Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb. Donald Knight Chief People Officer at Green House Software. And Natalie Rizkalla-Kamel, intellectual property, lawyer and partner and registered trademark agent at Gowling, WPLG.  

     

    Delicia Tan [00:01:21] I'll kick off with our first question. True connections must first be rooted in trust. What are some of the ways that you've worked to build trust with colleagues, partners, or even communities? Perhaps, natalie, would you like to get the ball rolling?  

     

    Natalie Rizkalla-Kamel [00:01:36] I work as an attorney in an international law firm, and there are so many different kinds of relationships in that environment where building trust and connections are so important. One connection that I do dedicate a lot of time to is building connections with associates who are junior to me. I try not to be just that work provider, but I try to be a mentor by action and not just by name. What I mean by that is, as I was growing up in this law firm, I had those formal mentors that were assigned to me. But then I chose who those informal mentors would be, and those were people that I trusted. And so what I do to try and be an effective mentor is make it known that both my physical and virtual door is always open. I reach out to them for catch up sessions. I get them involved in interesting initiatives and look for ways to advance them by maybe sending a note to management on what a great job they've done or nominating them for awards. Internal and external to the firm. And these kinds of connections are so crucial in such a high stress environment, because you need to feel like you're a part of a team. And it increases morale and keeps people in this field of law where we're seeing the great resignation and so many people leaving. So I do really value and spend a lot of time on that kind of relationship. But what I wanted to talk about a little today is this new way of making connections that I started with two of my partners. We started a LinkedIn newsletter called Taking Up Space. We're three female, diverse partners with seven kids between us, and we all have distinct experiences about being diverse women, trying to make it in our careers, about parenting. And over the years, we noticed there's a lot of obstacles, a lot of struggles and

    • 45 min
    The Power of Gen-Z

    The Power of Gen-Z

    What does it mean to be a Gen-Z professional? It's about bringing your authentic self to the table in new ways and unapologetically searching for transparency and truth. In this episode, four Gen-Z Edelman colleagues chat about how they show up as their authentic selves—at home, at work and when interacting with brands. 

     

    TRANSCRIPT

    Dani Jackson Smith [00:00:01] It's who you are at work after hours and back at home exploring every layer, finding out what makes you uniquely you and letting that shine back out into the world. It's authentic 365, a podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host, Dani Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people Always Edelman released the power of Gen Z Trust and the Future Consumer Report. The data identifies Gen Z as the generation of sensibility, breaking through myths and assumptions that Gen Z is simply the influencer generation cancel generation or TikTok generation. On this episode of Authentic 365, our London co-host Jermaine Dallas will be leading a conversation on Gen Z and authenticity from time spent at home and work to interacting with brands and finding truth in a sea of opinions. You will hear personal stories direct from people that identify as Gen Z.

    Jermaine Dallas [00:01:09] My full Gen-Z guests are from four different countries, and they have their own experiences to share with us. So first of all is Ali Al, ultimately who is an associate research analyst from Edelman's research DXI, Ali is based in our Chicago office. Next up is Asha Jani. Asha is an Account Executive from Edelman's Brand team in London. Then we have Kristen Bettencourt's, who is an account executive and influencer marketing based in Toronto. Finally, we have Sebastian Nicholas Schifrin, who is a senior account executive in the Paris brand team. So thanks everyone for joining us on the show today. What do you expect from brands--going to come to you first, Kristen, what you expect from brands and what will influence the purchase decisions that you make, how you sort of like an activist when it comes to choosing the brands that you buy from? Or are you more driven by price?

    Kristen Bettencourt [00:02:10] Yeah, I think when brands create relatable content, I'm someone that's very into fashion and lifestyle content, and I make a lot of my influence based on like, let's say, I follow an influencer. I see something come up on my for you page that I really like, like, for example, like those in North Face jackets are really popular, really kind of all around the world and everyone's wearing them and you see everyone kind of build different outfits with them. So that's kind of what drives my purchase. And even though it is a little bit more pricey, but you can see it's very diverse and you can wear them with a lot of different outfits. So when I see brands create relatable content, I know that definitely drives it. I know when we work with influencers and we work with like a specific type of influencer for a campaign, and they're creating that content that really relates to their brand, for example, and are working with HP and we work with the tech influencer them just like really getting into detail and spitting the facts and reviewing all the details of the product. You can really see how engaged their audience is because they really want to see every detail and that you're hitting all the questions.

    Jermaine Dallas [00:03:22] So I know you do work with influencers a lot anyway, Kristen. But do you think the influencers really do matter then when it comes to two Gen-Z and making the purchases they make?

    Kristen Bettencourt [00:03:34] I definitely do think they have a big influence because I know it works on me. Sometimes I know sometimes I'll be very rash on my decisions, so I'll see something come up and I know it's going to maybe sell out right away because the specific in

    • 34 min
    Ethnicity is Authenticity

    Ethnicity is Authenticity

    It is the last day of Black History Month in America. Here at Edelman our theme has been Joy-full: Manifesting Wellness and Unity with programming that has prioritized self-care and community along with personal and financial health. As a bonus episode for this month, Dani Jackson-Smith talks with Dr. Jason Chambers author of Madison Avenue and the Color Line: African Americans in the Advertising Industry about the importance of understanding history. 

     

    TRANSCRIPT

    Dani Jackson Smith [00:00:01] It's all you are at work after hours and back at home exploring every layer, finding out what makes you uniquely you and letting that shine back out into the world. It's authentic 365, a podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host. Danny Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people always. Its the last day of Black History Month in America, and here at Edelman, our theme has been Joy-full: Manifesting Wellness and Unity with programing that has prioritized self-care and community, along with personal and financial health. As a bonus episode for this month, I'll be talking with Dr. Jason Chambers, author of Madison Avenue and the Color Line African-Americans in the Advertising Industry and note, he is also my former professor at the University of Illinois. Dr. Chambers, let's start with this Where are you from?

    Dr. Jason Chambers [00:01:02] I am originally from Central Ohio, a small town named London, Ohio, which probably most people have never heard of. But it's about 20 minutes outside Columbus, so it's almost right smack dab in the center of the Great State of Ohio.

    Dani Jackson Smith [00:01:14] When did you first start getting passionate about advertising?

    Dr. Jason Chambers [00:01:18] You know, I'm one of those weird people who always kind of paid attention to advertising. I can remember watching it, watching commercials on Saturday mornings in-between cartoons, back when kids still did such a thing. So I've always kind of had an interest in advertising. I've always been one who kind of paid attention to advertising. I always I grew up in the last heyday of the jingle, the advertising jingle. So I've always liked advertising in some form, some form or fashion, even from a very young age.

    Dani Jackson Smith [00:01:48] OK, so at what point did you say or begin to shift this passion for advertising into really digging into the history of advertising?

    Dr. Jason Chambers [00:01:58] That was something for me that came in graduate school. I'd always had an interest in media. For example, I edited a Black newspaper, Black student newspaper when I was an undergraduate, so I was always going to go either. You know, I was always going to be in some way shape or form connected to media, whether it was going to be journalism, whether it was going to be advertising, whether it was going to be something in the realm of of production. So I'd always had an interest in media. But I went to when I went to graduate school to get an advanced degree, advanced degrees in history. It really was a set of classes that I took that studied consumers and studied the way that people had evolved as consumers. And I combine that with an interest, a growing interest then of studying the history and the story of African-American business enterprises, African-American as business owners and a variety of industries, or African-Americans, as high level employees, executives and a variety of industries, so that the various things media and advertising and business, those interests kind of all came together into a study of African-Americans' participation in the advertising industry. What we have been able to do as business owners, as high level employees, how we had or had not been able to matriculate in the advertising industry. Those are those things all came together at that point.

    Dani Jackson Smith [00:03:18] And what real

    • 41 min
    Professional Troublemaker Luvvie Ajayi Jones

    Professional Troublemaker Luvvie Ajayi Jones

    EPISODE 2 – PROFESSIONAL TROUBLEMAKER  

    Fear—how do you overcome it, embrace it and turn it into action for change? To discuss this, Edelman's Dani Jackson interviews two-time New York Times best-selling author, Luvvie Ajayi Jones, on her latest book—"Professional Troublemaker"—and how she uses fear as a driver to do more.  

     

    PROFESSIONAL TROUBLEMAKER TRANSCRIPT

     

    Dani Jackson Smith [00:00:01] It's who you are at work after hours and back at home exploring every layer, finding out what makes you uniquely you and letting that shine back out into the world. It's authentic 365, a podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host, Danny Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people, always. At the top of this year's select offices across our U.S. network read Professional Troublemaker: The Firefighter Manual, a tremendously successful book from the now two time New York Times bestselling author Luvvie Ajayi Jones. This episode features our conversation with the Luvvie about the book, and later in the podcast, our employee network groups Gwen and Griot shared their commitment about also being professional troublemakers. So Luvvie, 17 year blogging professional New York Times bestselling author for I'm Judging You the Do Better Manual, multiple podcasts. What inspired you to write Professional Troublemaker: The Firefighter Manual at this time?

     

    Luvvie Ajayi Jones [00:01:12] Yes, I wanted to write this book right now because I feel like the subject of fear is urgent. It feels urgent. Because we are at a time, I mean, when I pitched this book, I didn't know you're going to end up in a global pandemic. But for me, I understand that my career is where it is and what it is today because of the moments that I have dared to do something that felt too big. Something that felt scary, you know, and I think about my TEDTalk being one of those things. I, I have a TEDTalk that not has five million views, and I almost didn't do it. I said no to a twice. I turned it down twice because I was afraid of not being ready to take that stage. I was afraid that I wasn't. I wasn't at the place where I wouldn't bomb or that, you know, I wasn't. I didn't have time to prepare because Ted does not play about their speakers. You know, Ted official make speakers, get coaches. You have to wonder script through the ringer and I turned it down. This is 2017 and the third time they came around about the same event. I was about to turn it down when my friend Eunique Jones Gibson and I called her and I was like, Listen, it's kind of crazy because it's three weeks before Ted and they want me to come and speak. And I was like, everybody else has had a coach, everybody else has had their talks figured out for months and here I am, about to come in three weeks to go. Eunique told me, Everybody ain't you. So I want you to get off my phone and go write this talk and kill it. And what Eunique did in that moment which you loaned me courage I didn't have for myself and I got on that stage and I killed it. And ever since the talk came out over three years ago, I've gotten thousands of messages from people all over the world telling me what their talk did for them. You know what impact that it had, and it had me thinking, like, how often? Do we say no to yes opportunities that could transform our lives, how often do we let fear stop us from doing what we're supposed to do? And I realized that in the moments when I have not let fear stop me, when I've been like, I know, I'm afraid, I know this is big. I know this might feel scary. And I choose to move forward any way, I win. So when it was time to determine what I am writing, what I was writing about, I felt convicted to write it about fear and. I really wanted to use that as a gateway, because in this world, for us to do better, which is what I asked for us to do for book one,

    • 26 min
    Defining Authenticity Round Table Discussion

    Defining Authenticity Round Table Discussion

    EPISODE 1 – DEFINING AUTHENTICITY  

    Authenticity has no formula or a singular definition—that's why it's so powerful. Tune in to our global squad of Edelman hosts as they define what authenticity means to them and share how they break barriers and bring their full selves to work every day.  

     

    TRANSCRIPT

    Dani Jackson Smith [00:00:01] It's who you are at work after hours and back at home. Exploring every layer, finding out what makes you uniquely you and letting that shine back out into the world. It's authentic 365, a podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host, Dani Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people always. Hola good people. This is our first episode and our first roundtable discussion. I'm so excited to have our international co-host DeliciaTan, Rafael Franco and Jermaine Dallas on deck as we discuss defining authenticity. What's up, everybody?

     

    Rafael Franco [00:00:45] Hello.

     

    Delicia Tan [00:00:46] Hi, everyone.

     

    Jermaine Dallas [00:00:46] Hey.

     

    Dani Jackson Smith [00:00:47] So I got the idea to create this podcast because authenticity and the pursuit of authenticity create space for our humanity, often showing us how we're more alike than we are different. And tapping into what it means personally, professionally, in the moment and even over time. But what does it really mean to be authentic? Let's kick off with each of us sharing a bit about ourselves and our take on authenticity. Del, let's start with you.

     

    Delicia Tan [00:01:13] Hi, I'm Alicia, and I'm based here in sunny Singapore. I am the managing director of client growth and innovation and a proud eighth generation Singaporean. For me, authenticity has always been a challenge. I've grappled with reconciling Asian values with who I am as an individual. Primarily because as I was growing up, I was always thought to be myself. However, the Asian values of collectivism and supporting the community may not exactly be in that wheelhouse. So for me, something I've grappled with, but my definition of authenticity is really about a person who acts in accordance with their own desires, motives, ideals or beliefs, and also is able to express who she really is.

     

    Dani Jackson Smith [00:02:01] Yes, Del, I can relate to your definition of authenticity, and I look so forward to hearing more about what it means to really be eighth generation Singaporean. Jermaine, what are your thoughts?

     

    Jermaine Dallas [00:02:14] So I am Jermaine based in London and I am a senior writer. Is my job title in my day job at Edelman. And in terms of authenticity, I think I would describe it as your ability to be yourself and every which way possible. And for me, it's about not having to wear a mask. I think if you are and yourself and in this the same sort of person in the different settings and you don't feel like you have to wear some sort of mask and have some sort of veneer over over who you really are. I think that's the real definition of authenticity.

     

    Dani Jackson Smith [00:03:00] Right on drop the mask drop the veneers be the same person in different settings. Raf, what are your thoughts?

     

    Rafael Franco [00:03:10] I'm Rafael. I'm work in the San Paolo office in Brazil. I'm a senior account executive in the Brant area, one of the leaders of the D&I group here, and cisgender gay white male. When I came out sixteen years ago, it was a very different time. More prejudiced society. It took a while for me to tell my parents, but the hardest part was to accept myself. And when I did that, it wasn't one of the moments when I felt authentic. And so that's why authenticity is strongly linked to my gay self. I could say that. And but in general, I can say that authenticity is the freedom to bring your whole self to everywhere you go to express yourself as you wish to not limit your thoughts, your speec

    • 30 min
    Welcome to Authentic 365!

    Welcome to Authentic 365!

    Authentic 365 is an Edelman-created podcast that provides a glimpse into how some of the most inspiring people show up as their authentic selves and make magic happen every day. In each episode, Edelman hosts will go deep with global creatives, communicators, troublemakers, movers and shakers and others—both inside and outside of the firm—who live their truths fully, to find out how they bring their personal missions to life.

    • 1 min

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