Captivate & Close Kinsey Machos

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical. 
Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. 
In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.  
Key Highlights: 
The art of normalizing "failed" launches and viewing them as avenues for growth. How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage. Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place. The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand. 
Connect With Kinsey
Website | Facebook | Free Community | Instagram
[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 
Do not miss these highlights: 
01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.
04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell. 
05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you. 
06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning. 
08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event. 
10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it. 
11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well. 
13:00 In the launch process,

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground. 
This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients. 
Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your impact. 
Key Highlights:
The phases of leverage for every season of growth and what to do first (and what to do last). The mistakes to avoid that many coaches are making when trying to scale their coaching offers. The importance of value-driven frameworks that will get your clients better results (faster). How your team plays into optimization and when it’s time to consider delegating.
Past Episodes:
Episode 111: How To Scale Your Signature Offer (without sacrificing your client’s Results) 
Episode 119: The Evolution of Your Signature Program
Connect With Kinsey
Website | Facebook | Free Community | Instagram
[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Do not miss these highlights: 
01:34 Today's topic is about Leverage in relation to your business and where you can find more points in your current delivery so that you can grow faster without burning out. 
03:25 Let's explore where you can increase leverage and identify the strategies to enhance your coaching services. 
05:25 Within our program, Launch Like A Queen, we conduct a comprehensive assessment of your business's current status and its stage of development.
05:50 There are three key methods to enhance leverage in your current coaching offering. The first method involves refining and streamlining your processes.
06:43 The initial approach involves optimizing your processes, eliminating the need to reinvent the wheel for repetitive tasks, and saving valuable time, effort, and resources. 
08:15 It's essential to give yourself the time and space to recognize the potential for streamlining  
08:30 One of the...

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions. 
Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking. 
Tune into this episode to discover the phases of creating a sold-out signature program so you know what to focus on to accelerate your results and how to equip yourself for the next season of growth
Key Highlights:
How to turn your one-on-one coaching into a one-to-many offer.The evolution of your expertise and how to develop intellectual property so your clients aren't relying solely on you to get results.What to focus on next in order to get better results for yourself and for your clients.The purpose of a signature program and why it's so important to build your ecosystem around your best-seller.What to do if you have more than one offer so you aren’t confusing your audience. 
Connect With Kinsey
Website | Facebook | Free Community | Instagram
[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Do not miss these highlights: 
00:58 Our individual entrepreneurial journeys can be seen as beautiful and ever-evolving creative processes.
01:53 Let's delve into your distinctive program and examine the creative path it entails. 
02:37 As you expand your range of offerings, you'll find that it demands additional resources. 
03:40 When you introduce a new offering to the market, it typically takes a substantial 12 to 18 months to refine the marketing and selling aspects effectively. 
04:27 You could have more than one signature offer as you grow and as you have the resources. 
06:00 It's essential to reserve time for your personal life; maintaining a balance is crucial. 
08:32 A streamlined business model that can scale with you while granting you personal freedom is the ideal scenario. 
09:20 Our aspiration is for your business to serve you optimally while also meeting the needs of your clients effectively. 
10:28 The inception of a signature program often originates from your belief that you can genuinely assist others with your expertise. 
12:18 During the initial phase of...

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your vision and your audience. 
Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.
Key Highlights:
The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business. 
Past Episodes:
Episode 36: Your Scalable Offer (Part I)
Episode 37: Your Scalable Offer (Part II) 
Connect With Kinsey
Website | Facebook | Free Community | Instagram
FREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
FREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Do not miss these highlights: 
03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.
04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.
05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.
06:23 How Cohort-based coaching aligns with traditional educational structures.
08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.
09:55 Basic advantages and disadvantages of Cohort and Evergreen models.
11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.
16:20 The importance of a selling mindset, regardless of the model you choose.
17:00 Why there's no 'easy' path—each model comes with its unique challenges and...

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.
Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 
However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.
Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 
Key Highlights:
The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"How to prioritize your marketing efforts to align with the different types of urgency.The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 
Connect With Kinsey
Website | Facebook | Free Community | Instagram
[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Do not miss these highlights: 
03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   
04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.
05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.
06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  
07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  
08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 
08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.
09:28 All that to say, I want to talk to you about urgency because this is coming up a...

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. 
Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life. 
Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more wealth and abundance in your life. 
There were many golden nuggets dropped during this interview, but here’s a sneak peek of our favorite highlights: 
How to identify old programming that’s likely sabotaging your success (without even knowing it). If you’ve ever felt that one decision could make or break your life, this will reshape your perspective. Where to prioritize your time, focus, and energy to accelerate your wealth journey (even if you came from nothing). Stephanie shares her philosophy on having multiple income streams and gives you a new perspective. Why it’s essential to be an expander of your own life; stop waiting for other people or things to change.  How to turn resistance into your most valuable teacher and unleash a wealth of opportunities, 
It's time to tap into your true potential and live life on your own terms.
About the Guest
Dr. Stephanie Wigner is a multi-passionate entrepreneur with a passion for not only building a business she loves but living a life she loves, too. She's a speaker, a chiropractor, a business coach, and a multiple seven-figure entrepreneur. She's committed to helping women build legacies without sacrificing those that they're building it for.
Website: www.stephaniewigner.com
Instagram: @thewealthypractitioner
Podcast: The Wealthy Practitioner
Past Episode 
Episode 86: Wealthy Identity Expansion 
Do not miss these highlights: 
00:49 I have the most amazing guest with me, Stephanie Wigner. 
03:07 Stephanie Wigner is a chiropractor by trade. It is her first profession and her first love. Additionally, she is a business coach for other health and wellness practitioners. 
04:17 Her goal is to get women empowered and take over the world. 
06:42 Stephanie Wigner shares her story which could be very inspiring for others. 
07:25 Growing up from zero to twelve was not ideal, very unstable, and she was not sure what life was going to look like. 
08:42 People generally believe that one decision can ruin your life. 
09:09 She felt so lucky now and absolutely in love with helping people in a natural way. 
09:23 But life is not how she had envisioned it and anticipated after graduating from chiropractic school in eight years. 
10:13 She got to do something, and she dove into a bunch of self-help books and gave entrepreneurship a try. 
11:14 She and her husband both grew up in a lower middle class. She said that our mindsets and the way we view money were the ones holding us back.  
14:25 If we continue to go through life not noticing what our programming is and how that's impacting the thoughts we have, the beliefs we have, and the actions we take, we're going to miss out on a huge opportunity to completely hack our...