Different is Better than Better: David Brier on Branding with Kaizen

In this episode of The Samurai Way, I sit down with David Brier, a branding visionary whose work has transformed companies across the globe. What begins as a conversation about logos and marketing quickly unfolds into something much deeper, a journey into the art of differentiation, the courage to stand apart, and the Kaizen spirit of constant improvement.

David shares remarkable stories, from reimagining a small dog food company to making bagged ice unforgettable, showing how the smallest details can elevate an entire brand and a life. Together, we explore how creativity, purpose, and joy can co-exist with prosperity and impact.

This is more than a branding conversation. It is a reminder that in business and in life, different is better than better.

Connect with David Brier:

🔗 Website: https://www.risingabovethenoise.com

🔗 LinkedIn: https://www.linkedin.com/in/davidbrier/

📘 Book: Rich Brand Poor Brand