Entrepreneurs United

John St.Pierre and Rich Hoffmann
Entrepreneurs United

Weekly conversations with Entrepreneurs from across the globe sharing their biggest learnings and experiences with fellow Entrepreneurs.

  1. 30 JUN

    EP 252: Harnessing the Power of Strategic Selling w/ Joe Candido

    Why Great Products Need More Than Just Themselves: Strategies for Entrepreneurial Success Joe Candido, co-founder of the Executive Crash Course and founder of Fifth Element Associates, describes the crucial elements needed for entrepreneurial success beyond just having a great product. Joe emphasizes the importance of having a well-thought-out strategy, a go-to-market plan, and effective outbound selling techniques. The discussion also delves into the concept of the 'fifth element' in business growth, practical coaching methods for sales teams, and navigating the complexities of scaling a business up while maintaining core values. If you're an entrepreneur looking to unlock the secrets to sustained growth and effective leadership, this episode is a must-watch! 00:00 The Myth of 'Build It and They Will Come' 00:29 Introduction to the Entrepreneurs United Podcast 00:44 What is the Fifth Element? 01:18 Components of the Fifth Element 02:24 Challenges Entrepreneurs Face 03:16 The Importance of a Go-to-Market Plan 04:03 Understanding Your Market and Value Proposition 05:34 Case Study: Starbucks Experience 06:54 Live Case Example: Growing a Construction Company 08:30 Navigating Growth and Scaling Challenges 11:15 Aligning with the Right Customers 13:50 Balancing Customer Requests and Core Competencies 16:04 Customer Collaboration and Trust 17:42 The Imperfection of Life and Projects 17:56 Introduction to Leadership Selling 18:04 Target Audience and Purpose of the Book 19:14 Sales Management Challenges and Solutions 20:28 The Importance of Coaching in Sales 24:08 B2B vs. B2C Sales Strategies 25:17 Actionable Advice for Entrepreneurs 25:50 Conclusion and Final Thoughts 26:15 Post-Interview Discussion: Leveraging Technology in Sales 28:06 The Importance of Customer Feedback 29:07 Time Management and Prioritization for Entrepreneurs 36:34 Final Reflections and Future Topics

    37 min

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Weekly conversations with Entrepreneurs from across the globe sharing their biggest learnings and experiences with fellow Entrepreneurs.

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