The #2 Septic Podcast

Ashley Christian
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  • ENTREPRENEURSHIP

In the septic industry, what people don’t see is exactly what makes or breaks your bottom line. Beyond the tanks and the trenches lies the business strategies, technical mastery, and hard-won lessons that transform a standard installation into a legacy-building enterprise. The #2 Septic Podcast showcases the faces and expertise driving the industry. Hosted by Ashley Christian, we bridge the gap between technical skill and the business grit required to turn a service call into a scalable success. Whether you’re looking to build trust with your community or uncover the industry secrets your competitors are keeping to themselves, this is your blueprint for septic success.

Episodes

  1. 3 DAYS AGO

    From Military to Septic Panels: The Story of RJR Controls

    Roy Waldrop, CEO and founder of RJ Controls, shares insights on the development of control panels for septic systems, the challenges faced by installers, and the importance of reputation in business. He also discusses the significance of UL listing and the evolution of remote monitoring in the industry. The conversation covers topics related to septic system technology, monitoring, and maintenance. It also delves into the future of technology in the industry and offers advice for septic company owners. Roy Waldrop shares insights on control panels, networking, and the importance of friendly collaboration within the industry. Takeaways Innovation in control panels for septic systems is driven by the need to address installer feedback and improve system reliability.Reputation and character play a crucial role in building and sustaining a successful business. Septic system technology is evolving to include cloud-based monitoring and detailed data collection.Networking and collaboration within the septic industry are essential for growth and knowledge sharing. Chapters 00:00 Importance of Reputation and Character in Business36:37 Advice for Growing a Septic Company

    33 min

  2. 1 APR

    50 New Septic Calls in 9 Days | Case Study + Insider Tips

    Discover how one septic client overcame verification hurdles to generate 50 qualified leads in just nine days, spending less than $30 per call. I'll share the secret sauce behind these results and how you can avoid costly pitfalls. Join me as I dive into the tactics that turned this campaign into a success, like overcoming Google verification roadblocks and ensuring every call is answered. I'll provide insights on boosting visibility with high review counts and immediate follow-ups, and how AI tools are transforming lead rating and review generation. You'll learn the critical elements that make or break your local service ads, especially handling verification issues and securing reviews quickly. If you're frustrated by high costs and low results, or hungry for proven tactics, this episode is for you. Learn to dominate your local septic marketing, septic Local Service Ads, and turn every lead into a loyal customer. https://groundbreakermarketing.com/septic-local-service-ads/

    8 min

  3. 23 MAR

    Get More Septic Maintenance Contracts with Worx4U Software | Interview with Mike Brasovan

    Join Mike Brasovan as he gives a demo of Works4U, a software that helped one septic company increase its customer retention and grow by 25%. They transitioned from paper-based chaos to streamlined, data-driven operations. In just weeks, businesses are seeing faster data entry, real-time reporting, and significant growth. Discover key features like inspection scheduling, permit tracking, and GPS routing that reduce costs and boost profits. Mike shares real-world success stories and future tech upgrades, ensuring your business stays ahead in a competitive market. If you're a septic or excavation company owner eager to simplify operations and enhance profitability, this episode is your guide to smarter business management. Tune in to learn how to elevate your efficiency and customer satisfaction with innovative tools. Mike Brasovan, founder of Works4U, is dedicated to empowering septic companies through technology, drawing from decades of experience in energy tech and field operations.This episode is your gateway to a more efficient, profitable future. Listen now to transform your business. Learn more at: worx4u.com

    48 min

  4. 2 MAR

    Step-by-Step Google Business Profile Setup

    Setting up a Google Business Profile is crucial for businesses in the excavation, septic, and site prep industries, as it can lead to a significant increase in calls and revenue. The process involves verifying the profile, optimizing it, and ensuring accurate and consistent information. Takeaways Google Business Profile is a free tool that can significantly increase business calls and revenue.Verifying the Google Business Profile involves video verification and providing consistent and accurate business information. Chapters 00:00 Importance of Google Business Profile06:15 Challenges in Profile Verification and Reclaiming Ownership11:30 Video Verification Process and Requirements

    22 min

  5. 26 FEB

    Is Google Blacklisting Your Septic Company Name?

    Trust and credibility are the bedrock of any successful digital strategy. In this technical deep-dive, we explore the critical importance of maintaining accurate, consistent business data across the Google ecosystem. What we cover: The Measurement Mindset: Tracking results beyond the "vanity" metrics.Technical Infrastructure: Implementing Schema markup and managing complex DBA/Legal configurations.Operational Excellence: The impact of consistent hours and location data on consumer behavior.Ad Compliance: Navigating the rigorous identity verification process for paid campaigns.We wrap up with a candid look at why business organization isn't just a chore—it’s a prerequisite for Google’s "stamp of approval." https://groundbreakermarketing.com/best-business-name-for-a-septic-company

    12 min

  6. 16 FEB

    4 Ways Your Competitors Show Up on Google, and How to Win Their Business

    In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth. Takeaways Google Local Service Ads vs. Google Pay-per-click AdsUnderstanding the basics of marketing terminology Learn more at: https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/

    19 min

  7. 14 FEB

    Real Life Tactics to Get More Google Reviews for Septic & Excavation Companies

    Are your Google reviews driving new customers to your door, or is your profile gathering dust? In this episode, we break down why a well-optimized Google Business Profile is the ultimate lead magnet for local service companies and how you can stay ahead of the competition in Google Maps. We move past the "black hat" tactics to share real-world, effective strategies for building a reputation that lasts. From the power of the in-person request to using QR codes and AI tools to simplify the process, we cover the exact steps you need to take to get consistent, genuine feedback from your customers. In this episode, you’ll learn: Why Reviews are Revenue: The direct link between your Google Map ranking and your bottom line.The "Right Now" Strategy: Why asking for a review before you leave the job site is your highest-converting tactic.Ethics & Incentives: How to motivate your team to collect reviews without breaking Google’s rules.Ninja Hacks: Creative ways to get character references and reviews from non-customers to boost your credibility.Stop leaving your online reputation to chance. Tune in to learn how to turn your happy customers into your best marketing team. Chapters: 00:00 – The Importance of Google Reviews 09:55 – Asking for Reviews in Person https://groundbreakermarketing.com/google-reviews-for-excavation-companies/

    21 min

  8. 10 FEB

    Moving Beyond Referrals | How Successful Excavation Companies are Marketing

    If your business relies entirely on word-of-mouth, you’re not in control of your own growth. In this episode, we discuss why "referrals only" is a risky strategy and how to build a marketing plan that actually scales. We break down the practical tools every service business needs, from Google Business Profiles to Local Service Ads. We also get honest about the "who" and "how" of marketing: Should you hire an outside agency or do it yourself? How do you spot a bad marketing company before you sign a contract? Whether you are a local specialist or operating across multiple states, this conversation provides a clear roadmap for taking control of your lead generation. What We CoverThe Problem with Referrals: Why word-of-mouth eventually hits a ceiling.Google Business Profile: How to make sure customers can actually find you.Hiring Help: How to vet a marketing company so you don’t waste your money.Specialized Markets: Marketing strategies for niche industries.Chapters00:00 – The Limitations of Referrals09:13 – Local Service Ads and Lead Generation16:31 – Hiring an Agency vs. Keeping it In-House

    25 min

  9. 24/12/2025

    How to STOP Hiring Worthless Workers | Bill Vaughan FnD Piers

    In this episode, Ashley Christian sits down with Bill Vaughan, co-owner of FnD Piers (Fast and Dependable) and co-author of Next Day Helicals. Bill shares his 13-year journey from a 100% drilling-focused contractor to a manufacturing and engineering powerhouse where 80% of revenue now comes from helical products. We dive deep into the "moment of discovery" that saved his business from the struggle of commodity drilling and explore his unconventional, high-accountability philosophy on hiring and training a team that actually adds value to your bottom line. Key Takeaways: The Helical Pivot: Bill explains how moving from traditional casing and straight shaft piers to helicals allowed them to complete jobs in two days that previously took a month, even in poor weather or soil conditions. Escaping the "Race to the Bottom": Why straight shaft drilling is often a commodity with low margins, and how specialized technical expertise like manufacturing your own product can create a massive competitive advantage. The Reality of Partnership: A candid look at the "iron sharpens iron" relationship between Bill and his co-owner, Norman, and how their differing strengths—the "cattle prod" and the "cup of coffee"—drive the business forward. Hiring with Discernment: Bill shares his "non-HR friendly" but practical signs of a worthless worker versus a "quality human" who is simply down on their luck, and why you should never bring someone else's unhealthiness into your organization. The Power of Video Training: How FnD Piers used graphic safety videos (including "squishing a guy's finger off") to virtually eliminate job site accidents. Notable Quotes: "Running a business is like chewing on glass and walking into the abyss at the same time." "If a man can't take care of himself, he can't take care of anybody else." "Nothing's going to teach you to ride the bull like riding the bull."

    53 min
  • 9 Episodes

About

In the septic industry, what people don’t see is exactly what makes or breaks your bottom line. Beyond the tanks and the trenches lies the business strategies, technical mastery, and hard-won lessons that transform a standard installation into a legacy-building enterprise. The #2 Septic Podcast showcases the faces and expertise driving the industry. Hosted by Ashley Christian, we bridge the gap between technical skill and the business grit required to turn a service call into a scalable success. Whether you’re looking to build trust with your community or uncover the industry secrets your competitors are keeping to themselves, this is your blueprint for septic success.

Information

  • Creator
    Ashley Christian
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2025 Ashley Christian
  • Show Website
    The #2 Septic Podcast