WHAT DOES YOUR MUM THINK

Kristian Shepherd
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Welcome to What Does Your Mum Think. A podcast for anyone out here trying to make their mum proud. I’m Kristian Shepherd, or Sheps. Designer, podcaster, martial artist, and someone who believes if your mum understands what you do, you’re probably on the right path. Each episode I sit down with people who inspire me. People figuring it out, building something, chasing something, and being honest about what it really takes. We get into the work, the journey, and the moments that actually matter. Stories from the heart that make mums proud.

  1. EP. 56: Miles Marshall - Turner Duckworth ECD

    14 HR AGO

    EP. 56: Miles Marshall - Turner Duckworth ECD

    16 years. One studio. Zero shortcuts! In this episode, I sit down with Miles Marshall — someone who’s been part of my journey from the very start. He interviewed me for my placement at Turner Duckworth… and shaped me more than he probably knows. We get into what it really means to stay the course in an industry that’s always moving. Leadership, pressure, standards, and what it takes to work in a place full of killers. This one’s about grit, growth, and iron sharpening iron. We talk:• 16 years at TD and why he stayed• What being an ECD actually looks like day to day• Leadership, mentorship, and backing people early• The culture inside TD — pressure, standards, and craft• From football captain to creative leader• Endurance, discipline, and staying power• Winning over 50 awards without losing yourself And yeah… a few mad stories in there too. This one meant a lot to me. Full circle moment. Stories from the heart that make mums proud. WDYMT to the world 🩷🌍

    1hr 9min
  2. EP. 55: Grace Dawson - Brand Consultant & Creative Coach

    29 APR

    EP. 55: Grace Dawson - Brand Consultant & Creative Coach

    In this episode, I sat down with Grace Dawson and we got into what it really means to design your life on your own terms.Grace’s story is not the obvious one. She grew up between the UK and Wyoming, moving through completely different worlds, and that shaped how she sees everything. Not the perfect student. Not the cleanest path. But always led by curiosity and stories.We talk about her time in agency life at JKR, Bulletproof and Center, and where she’s at now, building her own path as a brand consultant and creative coach.We get into what it takes to make big decisions when nothing feels certain. How to turn fear into something that pushes you forward instead of holding you back. Why your story matters just as much as the work you put out, and how putting yourself out there can change everything. We also talk about teaching, mentoring and reflection, and how those moments can actually show you what you are here to do.If you are feeling stuck, questioning what is next, or just know deep down you are meant for more, this one will land.Stories from the heart that make mums proud.WDYMT to the world 🩷

    1hr 13min
  3. EP. 54: Thomas Wilder - Reunion CCO & Founder. FMR: Wolff Olins, Collins & Sweetgreens

    22 APR

    EP. 54: Thomas Wilder - Reunion CCO & Founder. FMR: Wolff Olins, Collins & Sweetgreens

    Most people think the goal is to keep moving up.Bigger titles. Bigger roles. More recognition.But what if that is not it?In this episode, I sat down with Thomas Wilder, CCO and Founder of Reunion, and we got into the long game. The patient one. The one no one really talks about.From growing up in rural New Hampshire to leading some of the world’s biggest brands, Thomas did not rush it. He followed curiosity. Focused on getting better. And over time, that turned into something real.We talk about the moments that shaped him. A push from a college professor that gave him belief early on. The years at Collins where things really clicked. Where design stopped being about style and started being about impact.But this conversation is not just about where he has been.It is about why he chose to start again.To build something of his own.To create Reunion.We get into what that actually takes. Letting go of ego. Trusting your instincts. Surrounding yourself with people who challenge you. Having the patience to grow into it properly.No shortcuts. No pretending. Just doing the work.This one felt honest.A reminder that you do not need to rush your way to the top to make something meaningful.If you are figuring things out, building something, or just trying to get better at what you do, this will hit.Stories from the heart that make mum proud 🩷WDYMT to the world.

    58 min
  4. Sheps Chats: What 50 podcasts taught me...

    15 APR

    Sheps Chats: What 50 podcasts taught me...

    Yes people we back! Therapeutic reflection with the broski! Sat down with my blood brother Callum, who’s been behind the scenes as the WDYMT researcher. We’re breaking down the journey so far. 50 episodes deep. What started as me sat in my London apartment feeling stuck has turned into something way bigger than I ever expected. We get into the real stuff. Not just the highlights, but what actually goes into building something like this and what's next! If you’ve been rocking with WDYMT from early, this is for you. And if you’re new here, this is the perfect place to tap in. Stories from the heart that make mum proud 🩷 WDYMT to the world!

    32 min
  5. EP.53: Matt Sia - Pearlfisher ECD (LIVE in NYC)

    8 APR

    EP.53: Matt Sia - Pearlfisher ECD (LIVE in NYC)

    This one’s special… our first EVER live episode, recorded in Manhattan, NYC at the Pearlfisher studio, with the Empire State Building glowing pink behind us. Mad ting. For EP.53, I’m joined by someone who’s not just an incredible creative leader, but someone who’s genuinely shown up for me when it mattered most… Matt Sia. Whether he’s cooking up something in the kitchen, writing and performing music, making jewellery, or stepping out in his unmistakable swag… Matt is always building, shaping, creating. It’s just who he is. He’s led work across both challenger brands and global icons — from innovations like hum by Colgate and Tecate ALTA, to premium spirits with Diageo, Campari and Beam Suntory. He’s even partnered with McDonald’s to lead the global redesign of their food packaging. But this conversation isn’t about titles… it’s about how you lead, who you are, and what you stand for. We get into: • What it really means to lead with care (not the LinkedIn version… the real thing) • Feeling like an outsider in the industry and pushing through it • Imposter syndrome, self-doubt, and finding your place • Why there are no shortcuts in design or life • The moments where cutting corners costs you more than failing • How music, food, and culture shaped his creative mindset • The responsibility of shaping culture through design Matt opens up about not always seeing himself as “the strong designer”, and how persistence, curiosity, and staying true to himself unlocked everything. This one’s for the creatives, the quiet leaders, the ones figuring it out as they go… and anyone trying to build something meaningful without losing themselves in the process. Stories from the heart that make mums proud. Big love to everyone who pulled up and made this happen 🩷 More live shows coming soon…

    1hr 6min
  6. EP. 52: William Mcsweeney - Juiced co-founder & Food industry manager

    1 APR

    EP. 52: William Mcsweeney - Juiced co-founder & Food industry manager

    Today’s guest is someone I’ve known for years… and someone I’ve always been inspired by. William McSweeney is the owner of Juiced and works closely with some seriously talented people across food, culture, and hospitality. But this episode isn’t just about food. It’s about people. It’s about chance. And it’s about building something real from the ground up. We actually met in the most random way… He found my old manager’s phone and returned it. We got chatting over trainers… and somehow that turned into years of knowing each other. In this conversation, we move through William’s Tasting Menu — a few small plates, each exploring a different part of who he is. From growing up and finding his way… To building Juiced and managing creators like @whatwillycook, @Dinnerbyben, @lunchlunchleon and @Onlyscrans… To the honest truth about what the food industry is really like behind the scenes. No fluff. Just real talk. If you’re trying to build something… If you care about culture… Or if you’ve ever wondered what it actually takes to make it in food… This one’s for you.

    50 min
  7. EP. 51: Pentawards Gang - Truth behind the awards

    25 MAR

    EP. 51: Pentawards Gang - Truth behind the awards

    What does it really take to win a Pentaward? This week on What Does Your Mum Think, we sit down with three people shaping one of the biggest stages in global packaging design — Adam Ryan, Chloe Templeman, and John Glasgow. Pentawards is celebrating 20 years in the game… two decades of recognising the best packaging design on the planet. But behind the trophies, judging rooms, and glossy entries — there are real stories, real opinions, and real tension about what “great” actually means. So we got into it. From the biggest mistakes designers make when entering… To how community, culture, and even the dance floor play a role in creative careers… To whether designers should take political positions or stay neutral… This isn’t just about awards — it’s about the industry, where it’s at, and where it’s going. We also break down: • How Pentawards started (and why it exists) • What judges are actually looking for • The evolution of packaging design over the last 20 years • Why diversity is still a challenge in the industry • What packaging might look like in 2046 • Tips for anyone thinking of entering And yeah… whether awards actually make you better 👀 If you’re a designer, creative, or just someone trying to break into the industry — this one’s for you. Run it up. Make Mum proud!

    1hr 34min
  8. Sheps Chats: Embrace the cringe

    18 MAR

    Sheps Chats: Embrace the cringe

    Yes people, we back. Welcome to the WDYMT Podcast — Stories from the heart that make mums proud. In this episode of Sheps Chats, I’m talking about the journey so far. No guru advice, no “how to go viral”, no promises of millions of views. Just the honest story of how this podcast started and why I keep showing up every single week. Three years ago I started WDYMT in London when I felt uninspired and out of the right surroundings. I needed a change. I redesigned my settings, trusted my gut and kept building. Now I’m living and working in New York, speaking to people who inspire me and remind me that wanting more from life is actually a pretty common feeling among ambitious people. This episode is about: • Starting with nothing• Embracing the cringe• Ignoring the noise• Betting on yourself• Showing up for the one listener I record an episode every week and release an episode every week. That’s the promise I made to myself and to the listeners. The setup is simple:A mic.A couple lights.Some headphones. Start small. Build as you go. If you’re sitting on an idea, stuck in your head or worrying what people might think… trust me, I’ve been there. But honestly? No one cares as much as you think they do. So just do the thing. If you enjoyed this episode drop a ❤️ in the comments and let me know what you think. WDYMT to the world.Stories from the heart that make mums proud. Safe.

    4 min
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About

Welcome to What Does Your Mum Think. A podcast for anyone out here trying to make their mum proud. I’m Kristian Shepherd, or Sheps. Designer, podcaster, martial artist, and someone who believes if your mum understands what you do, you’re probably on the right path. Each episode I sit down with people who inspire me. People figuring it out, building something, chasing something, and being honest about what it really takes. We get into the work, the journey, and the moments that actually matter. Stories from the heart that make mums proud.

Information

  • Creator
    Kristian Shepherd
  • Years Active
    2k
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © Kristian Shepherd
  • Show Website
    WHAT DOES YOUR MUM THINK