Kreatures Of Habit Podcast

Michael Chernow

Michael Chernow, host and founder of Kreatures of Habit, hosts discussions with his guests about their routines and habits, and how committing to them has helped their paths to success. In each episode, Michael asks about the guest’s morning and evening routines, 3 habits that have changed their life, and one habit that they've broken, and how they stay committed to it.

  1. 1 DAY AGO

    The Longevity Antioxidant Nobody Talks About w/ David Watumull

    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with astaxanthin expert David Watumull to explore one of the most powerful—and overlooked—nutrients in health and longevity. Known as the pigment that gives salmon its pink color, astaxanthin is a marine antioxidant humans can’t produce, yet it plays a critical role in protecting the body at the cellular level. David breaks down how astaxanthin works differently from traditional antioxidants like vitamin C and E, explaining its unique ability to span cell membranes and reach key areas like mitochondria and even the nucleus. The conversation dives into its potential to reduce oxidative stress and inflammation, improve endurance and recovery, support cardiovascular health, and influence longevity pathways like autophagy. They also discuss emerging research, including NIH-backed studies showing lifespan extension in animal models, and what that could mean for human healthspan. This episode is a deep, science-backed look at performance, recovery, and aging optimization—while reinforcing that no supplement replaces the fundamentals of sleep, movement, and daily habits. If you’re serious about longevity, energy, and operating at a high level, this conversation will open your eyes to what might be missing from your routine. 00:00 Astaxanthin Explained 04:22 Salmon Endurance Story 06:21 Cell Membrane Superpower 07:55 Performance and Daily Use 09:46 Oxidative Stress 101 16:32 Inflammation and CNS 19:31 Autophagy Without Fasting 24:19 Why Its Still Unknown 30:25 Purity and Absorption Edge 35:21 Mouse Study Breakthrough 39:27 Lifespan Versus Healthspan 41:53 Will Humans Live Longer 47:34 High Performer Recovery 50:28 Rest Recovery Advice 52:17 Morning And Evening Routines 56:03 Where To Buy Astaxanthin 56:42 Research With Modern AI 59:09 Wrap And Takeaways

    1hr 10min
  2. 1 APR

    Recovery Beyond 12 Steps with Marcus Antebi | Kreatures of Habit

    In this episode of the Kreatures of Habit Podcast, host Michael Chernow sits down with his longtime mentor Marcus Antebi—founder of Juice Press and CEO of Good Sugar—for a powerful conversation on addiction, anxiety, recovery, and self-mastery.Marcus has played a pivotal role in Michael’s sobriety journey since August 2, 2004, and in this episode, they go deep into what it really takes to recover. They discuss why not everyone is able to overcome addiction, the role of mental illness, and why it’s critical to focus on those who are ready and capable of change.Marcus shares his philosophy on recovery beyond traditional frameworks, emphasizing tools like writing, meditation, breathwork, exercise, and service as practical ways to regulate the nervous system and build a foundation for long-term healing. A major focus of the conversation is breath as a tool—how it can interrupt anxiety, calm the body, and help break destructive thought loops in real time.Michael also opens up about his own struggles with anxiety, including deep-rooted fears tied to childhood trauma, and how those experiences shaped his relationship with stress and control. Together, they unpack how trauma and PTSD influence behavior, and offer actionable ways to recognize triggers, shift patterns, and regain control of your mind.This episode is a raw and insightful look at recovery, discipline, mental health, and the power of daily practices—and a reminder that transformation is possible with the right tools and consistent effort.If you’re navigating addiction, anxiety, or personal growth, this conversation offers practical strategies, perspective, and hope from two people who have lived it. 02:10 The Call That Saved Me 06:18 Marcus Origin Story 12:37 Humility And Service 14:21 Writing As Recovery Tool 23:50 Meditation Explained Simply 33:28 Watching the Mind 34:13 Anxiety and Breath 38:56 Practical Habits Toolkit 46:50 Discipline and Addiction Loops 50:00 Fear of Illness Story 54:04 PTSD Meditation Reframe 58:06 Breath First System 01:02:57 Final Takeaways and Wrap

    1hr 5min
  3. 18 MAR

    Visionary vs Integrator: Building CPG Brands with Adam Greenfeld | Kreatures of Habit

    In this episode of the Kreatures of Habit Podcast, host Michael Chernow sits down with entrepreneur and creative strategist Adam Greenfeld for a deep conversation about entrepreneurship, building CPG brands, and the balance between vision and execution. Adam shares his journey from launching his first supplement brand Go, learning hard lessons from failure, and later helping grow Formula through innovative paid media, creative strategy, and strong product positioning before the company eventually rebranded to Thesis. The conversation explores the role of visionaries vs. integrators, a key framework in the Entrepreneurial Operating System (EOS), and why founders must surround themselves with the right people and systems as companies scale. Michael and Adam also talk about the importance of reading people’s energy, avoiding pushy  partnerships, and building a circle of inspiring peers who elevate your thinking. Adam reflects on stepping away from a company when it outgrew him, moving from New York to Los Angeles, and launching Frij, a creative studio focused on health and wellness ingestible brands. If you're interested in brand building, entrepreneurship, creative marketing, and founder mindset, this conversation offers valuable perspective and real-world lessons from two experienced operators. TIME STAMPS 03:35 Energy and Vetting People  13:37 Build a Winning Circle  18:05 Entrepreneurship Timeline  20:34 Paid Media Creative Edge 24:27 Top of Funnel Targeting  29:48 Rebrand and Stepping Away  34:36 Co-Founder Dynamics and Self-Doubt  41:15 Creative Entrepreneurs and RDT  44:04 Visionary vs Integrator  47:25 Innovation as a Role  50:41 Transcend the Process  52:51 Protein Bar Taste Test  55:00 Moving to LA Reset  01:02:55 Top Three Founder Priorities  01:06:58 Curiosity and Learning Speed  01:10:58 Fitness and Journaling Rituals  01:17:32 Gratitude and Wrap Up

    1hr 22min
  4. 16 MAR

    Why Every Man Needs a Retreat Like This | Monday Moments

    In this Monday Moments episode of the Creatures of Habit Podcast, Michael Chernow shares the vision and experience behind the Return to Self Men’s Retreat, a powerful three-day immersion designed to help men reconnect with themselves, nature, and brotherhood. Hosted on his Hudson Valley property in upstate New York, the retreat brings together a small, intentionally selected group of men for a technology-free deep dive into personal growth, healing, and transformation. Michael reflects on the first retreat held last year with 30 participants and explains why the experience was so impactful. The weekend is built around practices designed to break through mental and emotional barriers, including rebirthing breathwork, somatic work, contrast therapy with saunas and cold plunges, and meaningful time spent outdoors around the fire. Participants also take part in traditional ceremonies and guided experiences using non-psychoactive plant medicines such as kambo, sananga, and hape, all within a safe and intentional environment focused on self-discovery and connection. Taking place June 18–21 (with the option to depart June 20 for Father’s Day), the retreat is designed for men seeking clarity, emotional growth, and deeper relationships with themselves and others. With limited spots available and participants hand-selected to create a cohesive group dynamic, the experience is intentionally intimate and transformational. If you’re looking for a reset, deeper connection, and a space to challenge yourself alongside other men committed to growth, this episode offers a glimpse into what the Return to Self retreat is all about. 👉 Apply at warriorcouncil.com to learn more and secure one of the remaining spots.

    12 min

About

Michael Chernow, host and founder of Kreatures of Habit, hosts discussions with his guests about their routines and habits, and how committing to them has helped their paths to success. In each episode, Michael asks about the guest’s morning and evening routines, 3 habits that have changed their life, and one habit that they've broken, and how they stay committed to it.

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