Marketing Podcasts

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Channel • 4 Shows

Marketing

Marketing

Updated daily
Marketing

Marketing

Updated daily
Marketing

Marketing

Updated daily
Management

Management

Updated 28/03/2024

03/02/2023

An On-Page SEO Site Teardown -- Kyle Roof // PageOptimizer Pro (POP)

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. When Google gets to a website, it can’t determine legitimacy just by looking at it. Instead, Google has to find different signals within the site to understand what it is about so that it can drive relevant traffic to the website. Today, Kyle goes through an on-page SEO site teardown of the MarTech podcast website. Show Notes Connect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

03/02/2023

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20 min
16 FEB

The Agentic Evolution according to Salesforce’s CMO

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach using their Data360 customer data platform to provide AI agents with complete customer context, implementing two-way email campaigns that allow interactive customer engagement, and deploying lead qualification agents that generated $27 million in incremental pipeline by processing 200,000 previously unworked leads. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Feb

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45 min
02/02/2023

Why I Sold my SEO Agency -- Kyle Roof // PageOptimizer Pro (POP)

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. Many business owners typically consider selling their company when it is no longer generating profit or has experienced a decline in performance. However, most buyers are seeking companies that are in a state of growth, as they are looking for opportunities to continue that upward trajectory without having to actively manage the day-to-day operations of the business. Today, Kyle discusses why he sold his agency. Show Notes Connect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/02/2023

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27 min
02/10/2024

Is SEO Dead In The Age Of AI?

Kyle Roof, co-founder of Page Optimizer Pro, discusses the impact of AI on SEO. He emphasizes that SEO has survived previous "deaths" and AI won't change that. Despite AI's role in content generation, optimization techniques remain crucial. Roof notes that Google's algorithm hasn't significantly changed since 2015, with core factors still relevant. He criticizes Google's inconsistent treatment of large media conglomerates versus individual SEOs. Roof also highlights the importance of fairness in Google's features to maintain content quality. Show Notes Connect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/10/2024

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21 min
11/09/2024

The Role Of AI/ML In The Future Of SEO

CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspectives on: integration of AI in SEO for enhanced decision-making, effective AI and ML tools for optimizing SEO strategies,examples of successful AI/ML implementations in SEO, leveraging AI/ML to identify trends in the search landscape, and future developments in AI/ML for SEO strategies. Show Notes Connect With: Manick Bhan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11/09/2024

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17 min
08/02/2024

Facilitating SEO Without Dedicated Product Team

Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many others lack this specialization. In these cases, product teams oversee the entire website or specific sections, creating ambiguity and complexity for SEO. Today, Ben discusses facilitating SEO without a dedicated product team. Show Notes Connect With: Ben O'Grady: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08/02/2024

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18 min
08/05/2023

Why Philip Morris International is Committed to Building a Smoke-Free Future -- Stefano Volpetti // Philip Morris International

How does a big tobacco brand transform into a smoke-free product brand advocating for healthier nicotine use for smokers? The transformation is real as Philip Morris International wants to achieve a 50% revenue from smoke-free products by 2025. They are set to bring these products to the US and are on course to change the trajectory of public health. Want to know more? Listen to Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, talk about why PMI is committed to a smoke-free future. Show Notes Connect With: Stefano Volpetti: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08/05/2023

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22 min
28/02/2024

Technical SEO At Scale

Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale. Connect With: Chris Reynolds: LinkedIn // Website The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28/02/2024

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32 min
10/02/2024

Is AI the Death of the Copywriter?

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show Notes Connect With: David Tile: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10/02/2024

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16 min
31/12/2024

The Power Of Financial Media Networks

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show Notes Connect With: Tom Burgess: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31/12/2024

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20 min

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

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Marketing Podcasts

Top Shows

An On-Page SEO Site Teardown -- Kyle Roof // PageOptimizer Pro (POP)

The Agentic Evolution according to Salesforce’s CMO

Why I Sold my SEO Agency -- Kyle Roof // PageOptimizer Pro (POP)

Is SEO Dead In The Age Of AI?

The Role Of AI/ML In The Future Of SEO

Facilitating SEO Without Dedicated Product Team

Why Philip Morris International is Committed to Building a Smoke-Free Future -- Stefano Volpetti // Philip Morris International

Technical SEO At Scale

Is AI the Death of the Copywriter?

The Power Of Financial Media Networks

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