As A Result

Dimensions Media
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Your guide to mastering media monetization is "As A Result," hosted by Ashley Smith. Go inside the minds of media's top decision-makers as they navigate its evolution. Gain unparalleled insights from leaders with decades of experience at major media groups and iconic brands like Hot 97, Audacy, and Urban One. Discover the strategies behind significant monetization achievements, such as generating over $4 million in digital sales in a single local market and growing broadcast radio YouTube channels to over 1 million subscribers. Learn directly from experts about what's working, what's changing, and what's next in broadcast, streaming, podcasting, and digital publishing. Subscribe to "As A Result" for essential, results-driven media monetization insights that will help you thrive in today's dynamic media landscape.

Episodes

  1. Media Sales Secrets: How We Hit $4M in Digital Sales w/ Avery Green

    17/09/2025

    Media Sales Secrets: How We Hit $4M in Digital Sales w/ Avery Green

    Corporate media isn't just about content—it's about powerful business strategy. Media companies thrive by monetizing their media, a process that involves connecting advertisers with audiences across every platform, from radio, streaming, and social media to apps and live events. Like any business, they face a constant challenge: meeting sales goals to cover operational costs and drive a profit. The larger your market, the bigger the goal; conversely, a smaller market often means fewer resources. In this episode of "As A Result," host Ashley Smith, Founder & CEO of Dimensions Media, is joined by Avery Green, a Corporate Growth Partnerships Executive at Audacy Atlanta and former Digital Sales Manager at Emmis Digital (Hot 97 & WBLS 107.5). Avery shares how he successfully transitioned a team of traditional radio sellers, leading them to beat budget and achieve over $4M in digital sales in his very first management role in New York City, the #1 media market. He went on to achieve historic budgets at Urban One in Houston. Learn how his “teamwork makes the dream work” philosophy and background in education drove these results and more. If you want to learn the secrets to monetizing media and leading a winning team, this episode is for you. Tune in now! Want to dive deeper? Learn more about our experts, visit our show page, and sign up for updates! https://bit.ly/45AgaJ3 For more on media monetization strategies, including how our expert consultative services can help your brand thrive, visit: https://bit.ly/3ZQOTOS Don't forget to like, comment, and subscribe for more conversations! Full video podcast episodes are available on YouTube and Spotify.

    1h 36m
  2. From Hot 97 to Power 106: Growing Music Channels to Millions & Monetizing Content w/ Jeff Thacker | As A Result EP. 2

    11/08/2025

    From Hot 97 to Power 106: Growing Music Channels to Millions & Monetizing Content w/ Jeff Thacker | As A Result EP. 2

    What does it take to lead digital content at powerhouses like Hot 97 and Power 106? What's the blueprint for hitting monumental milestones, like being the first American radio station to reach one million YouTube subscribers while generating millions in revenue? Our 'As A Result' featured guest, Jeffrey Thacker, did exactly that—twice. As traditional media pivots toward digital-first engagement models and audiences adapt to new platforms for streaming, podcasts, and original content, Jeffrey was ahead of the curve. In this episode of 'As A Result', host Ashley Smith, Founder & CEO of Dimensions Media, sits down with Jeffrey Thacker, VP of Digital Content for Kapenerkick Endeavors. He's a true "Digital Jedi" with a proven track record, having formerly served as VP of Digital Content at Emmis Digital (including Hot 97 & WBLS 107.5) and Meruelo Media (Power 106 in LA). He's here to share the exact blueprint for success, including how to build a team from scratch, develop and distribute winning content, and apply these same methods to scale your digital presence—even if you're just getting started. What You'll Learn in this Episode: - How to build a high-performing digital team from the ground up, including the key skill sets and roles needed. - Strategies to generate millions of dollars in digital revenue. - Tips to implement a winning content distribution strategy. - How to scale your growth with affordable solutions. - Inspiration to identify creative strategies that resonate with your core audiences. - The essential skills you need to become a successful Digital Director. Ready to build your own digital dream team? Tune in now to get the blueprint for success! Want to dive deeper? Learn more about our experts, visit our show page, and sign up for updates! https://bit.ly/45AgaJ3 For more on media monetization strategies, including how our expert consultative services can help your brand thrive, visit: https://bit.ly/3ZQOTOS Don't forget to like, comment, and subscribe for more conversations! Full video podcast episodes are also available on YouTube and Spotify.

    43 min
  3. As A Result EP.1| Skip Dillard on Digital Opportunities to Maximize Radio's Brand & Sales Strategies

    03/07/2025

    As A Result EP.1| Skip Dillard on Digital Opportunities to Maximize Radio's Brand & Sales Strategies

    Thinking about how radio stays relevant in the digital age? Tune into the very first episode of As A Result! Host Ashley Smith, Founder & CEO of Dimensions Media, speaks with industry titan Skip Dillard, Vice President of Rhythmic AC & Throwback Format at Audacy, about Digital Opportunities to Maximize Radio’s Brand & Sales Strategies. Join us as this conversation reveals how radio is powerfully transforming into a comprehensive multimedia experience, connecting with audiences across every digital touchpoint. With stats showing that companies with strong omnichannel strategies retain nearly 90% of their customers, the question isn't if radio needs to evolve, but how and where exactly do streaming, podcasting, social media, video and data analytics best serve its future? You'll discover how this evolution allows for smarter audience engagement, unlocks omnichannel sales opportunities that integrate seamlessly, and drives significant growth across diverse industries. Skip shares his invaluable perspective on meeting the demands of today's hyper-connected audiences. Skip's career provides the perfect lens for this discussion. He spent 12 years programming NYC's legendary WBLS and WLIB, guiding WBLS to its highest ratings in history. His extensive background also includes programming roles in major markets, such as Detroit, Buffalo, New Orleans, San Francisco, and Washington D.C. And recognized with numerous industry awards including multiple "Best Program Directors" honors, Skip is a highly respected leader shaping the innovation and multichannel experience of radio today. Ashley and Skip share a history from their time at Emmis Communications, where Skip was Program Director at WBLS 107.5 and Ashley was Digital Sales Strategist. They'll touch on their collaborative efforts on various advertising campaigns. Plus, Skip breaks down what it truly means to be a Program Director and Brand Manager, drawing from his rich experience and numerous accolades, including multiple "Radio Ink's Top Program Directors in America" honors. Tune in to learn how to adapt and thrive in today's dynamic media world with insights from a decorated industry leader! Want to dive deeper? Learn more about our experts, visit our show page, and sign up for updates so you don't miss a thing! https://bit.ly/45AgaJ3 For more on media monetization strategies, including how our expert consultative services can help your brand thrive, visit: https://bit.ly/3ZQOTOS Don't forget to like, comment, and subscribe for more conversations!

    1h 16m
  4. As A Result Host Trailer

    SEASON 1 TRAILER

    As A Result Host Trailer

    Step behind the scenes with Ashley Smith, Founder & CEO of Dimensions Media, and creator and host of the 'As A Result' podcast series and media monetization brand. A respected leader in digital and integrated media sales, having generated millions in revenue throughout her career for iconic multimedia brands like CBS Radio, Emmis Communications, and The National Association of Black Owned Broadcasters (NABOB), Ashley now offers audiences exclusive, "fly-on-the-wall" access to conversations with top media leaders. Learn from those with extensive experience at major media groups and iconic brands like Hot 97, Audacy, and Urban One, as they dive deep into the pivotal strategies and innovations defining today's media and advertising landscape. This trailer offers a preview of how Ashley connects with these industry powerhouses. Discover how she and her expert guests—trailblazers with significant experience in programming, media sales, event sponsorships, technology and AI, content production, and intellectual property law—explore the latest news, trends, and challenges across broadcast radio, television, streaming, podcasting, and digital publishing. They reveal the collaborative efforts vital for driving success and achieving results. Ready to master media monetization? Watch the 'As A Result' series trailer now for an exclusive, insider look at the proven media monetization strategies top industry leaders use to thrive in today's dynamic media landscape! ⁠Visit the 'As A Result' show page⁠⁠ to learn more about our expert guests, subscribe to our newsletter, and follow us across platforms for essential, results-driven media insights!

    2 min
  5. As A Result Series Trailer

    SEASON 1 TRAILER

    As A Result Series Trailer

    Ready to master the art of media monetization? This trailer is your exclusive look into "As A Result," hosted by Ashley Smith. We take you inside the minds of the industry's top decision-makers – leaders with decades of experience from powerhouses like Hot 97, Audacy, and Urban One. See how they achieved over $4 million in local digital sales and grew broadcast radio YouTube channels past 1 million subscribers. This isn't just theory; it's proven strategies for what's working, changing, and next in broadcast, streaming, podcasting, and digital publishing. Watch now to discover how you can thrive!

    3 min

Trailers

About

Your guide to mastering media monetization is "As A Result," hosted by Ashley Smith. Go inside the minds of media's top decision-makers as they navigate its evolution. Gain unparalleled insights from leaders with decades of experience at major media groups and iconic brands like Hot 97, Audacy, and Urban One. Discover the strategies behind significant monetization achievements, such as generating over $4 million in digital sales in a single local market and growing broadcast radio YouTube channels to over 1 million subscribers. Learn directly from experts about what's working, what's changing, and what's next in broadcast, streaming, podcasting, and digital publishing. Subscribe to "As A Result" for essential, results-driven media monetization insights that will help you thrive in today's dynamic media landscape.

Information

  • Creator
    Dimensions Media
  • Years Active
    2K
  • Episodes
    5
  • Copyright
    © Dimensions Media
  • Show Website
    As A Result
  • Provider