Beyond The Hashtag

Naturally Social
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  • EVERY TWO WEEKS

Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/

  1. 17/09/2023

    Entrepreneurship and Motivation with Guest Mark Terrell

    This episode dives into the dynamic world of staying motivated as an entrepreneur. Join Natalie in an insightful conversation with Mark Terrell, the founder of The Reluctant Leader Academy and the author of 'Motivated.' Mark's insights shed light on how motivations transform as you transition through your career or business journey and how to pay attention to those motivations in order to be fulfilled. Stay tuned to the end of the episode where Natalie and Mark discuss this week's social media fail, spotlighting the unexpected fallout from a promotion by New Zealand's Safety Warehouse, which unexpectedly escalated into a riot. If you are interested in Marks Motivational Map, check it out here: https://www.thereluctantleader.academy/how-to-stay-energised-at-work Social media fail: https://www.stuff.co.nz/business/300402065/the-safety-warehouses-100k-fake-cash-drop-was-misleading-commerce-commission-says Check out Mark on socials: Linkedin: https://www.linkedin.com/in/markterrellmotivated/ Website: https://www.thereluctantleader.academy/ Instagram: https://www.instagram.com/motivatedbusinessclub/ Facebook: https://www.facebook.com/thereluctantldr/   Check us out on socials too: ⁠https://www.instagram.com/nlysocial/⁠ ⁠https://www.tiktok.com/@nlysocial⁠ ⁠https://www.facebook.com/NlySocial⁠ ⁠https://www.linkedin.com/company/naturally-social/⁠ ⁠https://www.naturallysocial.co.uk/⁠   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    41 min

  2. 03/09/2023

    One of the most talked about cafes in Bath

    She’s helped to grow the socials of an independent, female led business, Good Day Café, based in Bath, to 16.9 thousand followers. This was achieved by sharing behind-the-scenes content, creating skits, and engaging with customers online and front of house. Join us as host Natalie sits down with Billie, the brains and creativity behind their social media growth to unpick what she’s doing to help grow this business so well. Despite having no social media experience, just a very handy acting degree, tons of creativity and a huge passion to grow the business, Billie was tasked by her boss to take photos of their goodies in-store. Come Lockdown they had to get more creative in what they were posting. This involved more video content, highlighting what was going on behind the scenes plus some hilarious skits that help show off the personality of the staff working there. Over 3 years on and they are still smashing it online, with people coming specifically to their café after seeing their content on social media. Billie shares what she believes has contributed to such huge growth and her top tips for doing so, controversially this doesn’t include hashtags! Her and Natalie also discuss the backfire that Burger King received after they posted what could be perceived as very sexist tweet. Could this have been tweeted in the hope to gain attention or was it just a Whopper of a social media fail. Social media fail: https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/ Check out Good Day Café on socials: Website: https://gooddaycafe.co.uk/ TikTok: https://www.tiktok.com/@gooddaycafebath Instagram: https://www.instagram.com/gooddaycafe/   Check us our on socials too: ⁠https://www.instagram.com/nlysocial/⁠ ⁠https://www.tiktok.com/@nlysocial⁠ ⁠https://www.facebook.com/NlySocial⁠ ⁠https://www.linkedin.com/company/naturally-social/⁠ ⁠https://www.naturallysocial.co.uk/⁠   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    25 min

  3. 20/08/2023

    From food lover to food influencer

    From a way to curve boredom to a thriving business, join us in this episode as our host, Natalie, sits down with Alexandra, the mind behind the hugely popular Instagram and TikTok page, Bath Eats. The growth of Baths Eats has been extraordinary, amassing an impressive 50k followers across social media accounts, and all down to Alexandra, now currently training to be a solicitor, while still passionately managing Bath Eats with her team of foodies. This sounds like a dream job for anyone who loves food! Alexandra shares what has been key to the growth of Bath Eats and shares her winning social media formula. Be prepared to be inspired and most likely hungry as we learn about Alexandra's journey. Also make sure to stick around until the end, as Natalie and Alexandra discuss how TikToker, Tony Pileseno was fired from Sherwin Williams to now having his own paint line. Social media fail: https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing Check out Alexandra on socials: TikTok: https://www.tiktok.com/@bath.eats Instagram: https://www.instagram.com/batheats/   Check us our on socials too: ⁠https://www.instagram.com/nlysocial/⁠ ⁠https://www.tiktok.com/@nlysocial⁠ ⁠https://www.facebook.com/NlySocial⁠ ⁠https://www.linkedin.com/company/naturally-social/⁠ ⁠https://www.naturallysocial.co.uk/⁠   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    27 min

  4. 06/08/2023

    What Good Energy did to gain consumers trust

    Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change. Good Energy's social media presence isn't without its hurdles, as it encounters its fair share of challenges with trolls and followers engaging in passionate debates on important topics Ian also shares his top tips when it comes to creating engaging content. Make sure to listen in to discover what they are and how you could use them to elevate your social media game. Lastly, stay tuned until the end as we explore this week's social media fail and investigate why Starbucks' Race Together campaign was such a failure. Social media fail: https://www.eater.com/2015/6/18/8807849/why-starbucks-race-together-campaign-failed   Check out Ian on socials: Linkedin: https://www.linkedin.com/in/imckee/ https://www.linkedin.com/in/imckee/ Website: https://www.goodenergy.co.uk/ Instagram: https://www.instagram.com/goodenergyuk/   Check us our on socials too: ⁠https://www.instagram.com/nlysocial/⁠ ⁠https://www.tiktok.com/@nlysocial⁠ ⁠https://www.facebook.com/NlySocial⁠ ⁠https://www.linkedin.com/company/naturally-social/⁠ ⁠https://www.naturallysocial.co.uk/⁠   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    32 min

  5. 23/07/2023

    Confronting online hate in politics, discussion with Helen Belcher OBE

    A prominent figure who has faced her fair share of trolls online, listen in to today’s podcast as Helen Belcher OBE overcomes hate online whilst continuing to empower her local community and advocate for inclusivity, especially within the trans community. Hear Helen’s invaluable advice on authenticity in life and online, as well as her insights on navigating social media. Stay tuned for her take on the social media fail, as Helen mentions anything with ‘gate’ on the end often signals trouble. I wonder what Apple did to deserve the title 'Bendgate' Social media fail: https://www.zdnet.com/article/apple-knew-about-the-iphone-6-bendgate-problem/ Check out Helen on socials: Linkedin: https://www.linkedin.com/in/helen-belcher-obe-2096371/ Twitter: https://twitter.com/HelenCBelcher https://wiltshirelibdems.org.uk/en/contact/cllr-helen-belcher Check us our on socials too: https://www.instagram.com/nlysocial/ https://www.tiktok.com/@nlysocial https://www.facebook.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    39 min

  6. 09/07/2023

    The role of social media in supporting young people's mental health

    Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss the social media fail posted by the Motor Neurone Disease Association on the success of the ice bucket challenge. Explore how it caused such a backlash from their audience and discover what you can do to learn from their mistakes. Social media fail: https://www.theguardian.com/voluntary-sector-network/2015/jul/27/the-backlash-over-charitys-awareness-campaign-made-us-rethink-our-work Check out Off the Record: https://www.offtherecord-banes.co.uk/ https://www.instagram.com/otrbanes/?hl=en https://twitter.com/OTRbanes https://www.facebook.com/OTRbathnes?paipv=0&eav=AfZSdv1DWjuC_igth5OmHBvx-ke11Xdl2nLbvs1c9lw1G5FQVrvpfE5y8avpOr-OvwM&_rdr Want to be on the podcast? Email us at info@naturallysocial.co.uk Check us our on socials too: https://www.instagram.com/nlysocial/ https://www.tiktok.com/@nlysocial https://www.facebook.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    34 min

  7. 25/06/2023

    Increasing accessibility via Social Media

    Join Natalie as she sits down with Liz Morrison, the amazing charity founder who is making a difference in the lives of disabled people by helping them connect with nature. We'll explore the power of social media in building communities online and discuss how Liz has leveraged it to connect with like-minded individuals and engage with the disability space. Stay tuned till the end as we discuss the social media rivalry between Marks & Spencer and Aldi!  Social media fail: https://www.mylondon.news/whats-on/shopping/ms-free-cuthbert-aldi-shoppers-20423061 Timestamps: 00:31 Introduction into Liz Morrison and Happiness Horsebox 2:55 How does social media play a part Talk to people in disability space and charity fundraising Connecting with organisations and charities 3:50 Building our customer 4:23 Do you adjust your content for each platform? 4:50 Twitter is great to find people and make connections on Linkedin 5:20 What hasn't worked online? Using inclusive phrasing 6:22 Making mistakes is part of the journey 6:30 How do you plan for your content? 7:15 Importance of supporting each other 9:31 Respecting people online 09:50 What other tips and lessons? Be open to new ideas Building confidence for others 10:54 Have you seen any direct impact from social media? 12:30 Social media is a great tool to seek opinions Shape your service and build customer loyalty 12:50 Bringing different communities together 13:30 What's your personal relationships like with social media? 15:20 Let's get everyone talking about accesibility 16:54 Data based evidence is important 18:20 How do you plan? 20:08 Social media fail Check out Liz and The Happiness Horsebox on socials: https://www.happinesshorsebox.co.uk/ https://www.linkedin.com/company/safeguarding-matters/ https://www.facebook.com/thehappinesshorsebox https://www.linkedin.com/in/liz-morrison-b3a46117/ Want to be on the podcast? Email us at info@naturallysocial.co.uk Check us our on socials too: https://www.instagram.com/nlysocial/ https://www.tiktok.com/@nlysocial https://www.facebook.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    23 min

  8. 11/06/2023

    Using social media to raise awareness about climate issues

    Discover the shocking truths about plastic pollution as sustainable shop owner Lucy Barfoot shares all about how she educates and inspires her audience using social media! Don’t miss the epic social media fail and which brand has failed to sense check their marketing posts! Social media fail: https://www.campaignasia.com/article/loreal-faces-backlash-for-black-lives-matter-post/461394 00:47 Introduction to what Lucy and her business Coconut and Cotton. Helping customers make small changes to be more sustainable 1:50 What inspired Lucy? 2:44 Plastic waste pollution 6:00 What role does social media play in the business? 06:16 Educating followers on social media 7:25 How does posting on Linkedin fit in with her strategy? Attracting other peoples expertise 8:13 How has Instagram helped deliver growth? 9:20 What content works best? 13:15 What other social media tips can you share? 14:22 Female founder advice 15:30 Social media fail – Loreal black lives matter Connect with Lucy: https://coconutandcotton.co.uk/ https://www.instagram.com/coconut.and.cotton/ https://www.linkedin.com/in/lbarfoot/ https://www.facebook.com/coconutcotton Want to be on the podcast? Email us at info@naturallysocial.co.uk   Check us our on socials too: https://www.instagram.com/nlysocial/ https://www.tiktok.com/@nlysocial https://www.facebook.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/   What we do at Naturally Social? Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

    19 min
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About

Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/

Information

  • Creator
    Naturally Social
  • Years Active
    2022 - 2023
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Naturally Social
  • Show Website
    Beyond The Hashtag