Bulletproof Studios Podcast

Dale and Gillian Crossar
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Hey, we’re Dale and Gillian, founders of Bulletproof Studios - our content marketing agency built to help business owners create content that actually works (without spending hours doing it). Through this podcast, we’re sharing our journey as we grow the business, the wins, the mistakes, the lessons, and everything in between. You’ll hear tips on marketing your business better, building systems that save time, and running a business together, not only as business partners but also husband and wife. New episodes every two weeks. We hope you enjoy! Enquires - info@bulletproofstudios.co

  1. Business Lessons From 2025 | 014

    24/12/2025

    Business Lessons From 2025 | 014

    Welcome back to the Bulletproof Studios podcast, today's episode is the final one of 2025 so we are taking some time to look back on the lessons we've learned from running our business this year. We talk about the learning curves, the rollercoaster of emotions that comes with running a business and start to touch on what our plans are for 2026. Our next episode we'll go deeper into this and how we're setting our goals for the next year. Thanks to everyone who has listened to the podcast so far this year, we're really excited to continue delivering more content, more guests and more insight into what it's like to run a business as husband and wife in 2026! See you then!

    49 min
  2. 10 Ways To Monetise Your Podcast In 2026 | 013

    17/12/2025

    10 Ways To Monetise Your Podcast In 2026 | 013

    In today's episode we're going into one of the most frequently asked questions at our studio: "How do I make money from my podcast?" So with a new year round the corner and many people adding "start a podcast" to their 2026 goals, we thought it was time for us to break down the different ways you can monetise your podcast effectively. From sponsorships and advertising to leveraging viewership and creating lead magnets, we cover all the strategies that can help you see a return on your investment. As always, thanks for listening and if you have any questions or any things we didn't mention that have worked for you - leave them in the comments below! Follow us on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry

    55 min

  3. 11/12/2025

    How To Tell Great Stories, With Chris Burns | 012

    This week we had the fantastic Chris Burns, aka, Storyteller Chris, sharing his journey on the podcast talking all about his journey into the marketing and copywriting world. In our eyes Chris is the GOAT of all things copywriting and in this episode you'll hear about his transition from hospitality, to personal training to becoming a key player in the copywriting space. He talks all about the importance of storytelling in marketing, shares valuable strategies for creating engaging content, and provides insights into how businesses and personal brands can connect with their audiences through their content. We absolutely loved sitting down with Chris and this two hour episode just scratched the surface so we know he'll be back for part two (and part three). So enjoy and take away some fantastic tips from Chris that we know will help you in your content and copywriting creation! Connect with Chris on Instagram: https://www.instagram.com/storyseller_chris/ Download Chris' 5 Instant Email Upgrades: https://savage-scholar.kit.com/7887641af1?fbclid=PAQ0xDSwK3c-hleHRuA2FlbQIxMAABp_Wq4c7qsimblBTqTLsEk_Z7C06yRRS5G6LXy5aa0PUkDFdhN8hKF8bcfr4e_aem_GL66-QxKr1pgC_VX7TjvgQ&utm_source=ig&utm_medium=social&utm_content=link_in_bio Follow Bulletproof Studios on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry

    2h 5m
  4. How To Plan A Full Month Of Content Without Overthinking It | 011

    10/12/2025

    How To Plan A Full Month Of Content Without Overthinking It | 011

    Download the FREE Content Bucket Guide to help you plan your content: https://bulletproofstudios.co/content-bucket-guide In this episode, we break down the five content buckets we use to plan, post, and stay consistent without guessing what to post every day. We cover what each bucket is for, real examples across different industries, and how to combine them into a simple monthly plan. If you create content for a business, personal brand, or product, this episode will give you a clear structure you can reuse every month without wasting time or overthinking every post. Follow us on Instagram - www.instagram.com/bulletproofstudios__ Want to work with us? https://bulletproofstudios.co/enquiry

    50 min
  5. How To Never Run Out Of Content Ideas - 010

    03/12/2025

    How To Never Run Out Of Content Ideas - 010

    In this episode of the Bulletproof Studios podcast, we talk all about repurposing content and how to make your life a whole lot easier. From taking one podcast recording and turning it into social media clips, email content, blog posts, and content across multiple marketing platforms, to tightening your core message and adjusting how you say things so it actually connects with your audience. We share the tips we use, plus advice to help you grow your content audience and build your next content plan, without trying to reinvent the wheel every single time. Follow us on Instagram - www.instagram.com/bulletproofstudios__ Want to work with us? https://bulletproofstudios.co/enquiry

    49 min
  6. Show, Don’t Tell: Why Strong Testimonials Drive Real Business Results | Week 6 of Running Our Business | 009

    26/11/2025

    Show, Don’t Tell: Why Strong Testimonials Drive Real Business Results | Week 6 of Running Our Business | 009

    Apply for a FREE testimonial shoot with Bulletproof Studios: https://bulletproofstudios.co/free-testimonial This week we’re talking all things testimonials and reviews – why you don’t have enough of them, why the ones you do might not be the best, and how to turn your clients’ results into one of the strongest sales tools in your business. We break down the different types of testimonials (written, photo and video), where each one works best, and why video still stands out in a world of fake Amazon reviews, Canva quote graphics and heavily edited before-and-afters. We also get into the practical side: what questions to ask, how to make “normal people” not freeze on camera, how to incentivise reviews without sounding desperate, and how to automate the whole process so you’re not chasing feedback manually. You’ll hear real examples from our own business and clients – from local companies with 20 years of trading and barely any reviews, to businesses using simple email and CRM automations to build social proof on autopilot. We also share ideas on how to repurpose one good testimonial into website content, social content, email campaigns and even ad creatives.If you know your product or service is good but your social proof doesn’t reflect it, this episode will help you fix that and start letting your customers do more of the selling for you. Follow us on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry

    48 min
  7. How Important Is A Personal Brand For Your Business? | Week 5 of Running Our Business | 008

    19/11/2025

    How Important Is A Personal Brand For Your Business? | Week 5 of Running Our Business | 008

    This week we’re talking all things personal branding, what it actually is, what it’s not, and why most people get it completely wrong and overthink it. A personal brand isn’t about becoming an influencer or chasing views. It’s about what people associate you with: your values, your actions, your results, and the stories you’ve actually lived. We talk about how niche content often gets fewer views but higher conversions, and why lower vanity metrics can still build a stronger business. We also talk about the temptation to do whatever gets attention, how to stay focused on the right audience, and how to keep showing up even when your content underperforms. If you’re a business owner wanting to build trust, authority, and a brand that aligns with who you are, we hope this episode gives you the clarity and direction to do it properly. As always, if you’ve got questions or want us to expand on anything, drop them below or send us a message. And if you’ve already started building your personal brand, we’d love to hear what’s been working for you. Follow us on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry

    59 min
  8. From Salon Chair to Serial Entrepreneur: The Story of Jade Hayter, owner of The 145 Collective | 007

    14/11/2025

    From Salon Chair to Serial Entrepreneur: The Story of Jade Hayter, owner of The 145 Collective | 007

    Welcome back to the Bulletproof Studios podcast, the show where we talk all things content, marketing, and business, and chat with brilliant business owners about their journeys and the lessons they’ve learned along the way. This week we’re joined by our very first guest, Jade Hayter: a serial entrepreneur who’s built not one, but three thriving businesses. From starting out washing hair in a salon, to renting a chair, to owning her own city centre salon, Jade’s journey has evolved into launching 145 Collective, a creative content studio, and Jade Hayter Clothing, her new line of high-quality, sustainable, bleach-proof apparel for professionals. Jade shares her story honestly - from the early days to running multiple brands, balancing business and family, and the mindset that’s kept her moving forward. We loved this conversation and think you will too, let us know your thoughts in the comments below! Connect with Jade on Instagram: https://www.instagram.com/jade__hayter/ Follow The 145 Collective on Instagram: https://www.instagram.com/the145collective Follow The 145 Collective Hair on Instagram: https://www.instagram.com/the145collectivehair Follow us on Instagram - www.instagram.com/bulletproofstudios__Want to work with us? https://bulletproofstudios.co/enquiry

    2h 4m
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About

Hey, we’re Dale and Gillian, founders of Bulletproof Studios - our content marketing agency built to help business owners create content that actually works (without spending hours doing it). Through this podcast, we’re sharing our journey as we grow the business, the wins, the mistakes, the lessons, and everything in between. You’ll hear tips on marketing your business better, building systems that save time, and running a business together, not only as business partners but also husband and wife. New episodes every two weeks. We hope you enjoy! Enquires - info@bulletproofstudios.co

Information

  • Creator
    Dale and Gillian Crossar
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © Dale and Gillian Crossar
  • Show Website
    Bulletproof Studios Podcast