Closed Monday

Kyle Inserra

Ever wonder what it really takes to go from one location to ten? Every Monday, top restaurant operators share their actual playbooks for scaling - from site selection and systems to funding and team building. No basics, no fluff – just real conversations about what works (and what doesn't) in multi-unit growth.

  1. 1 DAY AGO

    Robots Are Killing Corner Locations

    Kyle saw a delivery robot in Jersey City. And it changed how he's thinking about restaurant real estate. In this episode he breaks down what autonomous delivery — robots, tiered fulfillment, short-radius economics — actually means for the location decisions you're making right now. Delivery data isn't just a revenue number. It's a map. And it's already telling you where your next location should be. Questions this episode answers: What does autonomous delivery mean for restaurant real estate strategy?How should restaurant operators use delivery data for site selection?Does autonomous delivery change the value of high-visibility restaurant locations?What is a delivery trade area and how do I find mine?Should independent restaurant operators care about autonomous delivery?Actionable Takeaways:Pull your last 90 days of delivery data today. Map where your orders are coming from. The geographic clusters you find are your real trade area — and the neighborhoods where your next location belongs. Do this before you look at a single listing. Then listen to the Crexi episode for the data-centric mindset to go with it. Who This Episode Is For:Independent operators and small group owners evaluating a second location, questioning whether their current real estate still makes sense, or trying to understand how the delivery landscape shift affects their site selection strategy in 2026. Chapters00:00 The Future of Delivery: Robots at Your Doorstep01:34 Delivery as a Location Strategy03:56 Understanding Your Delivery Trade Area06:10 Leveraging Data for Real Estate Decisions About Kyle Kyle Inserra is a commercial real estate broker and advisor with 20 years of combined restaurant and CRE experience. He founded 10Rep to serve as a fractional director of real estate for restaurant brands across the country — helping operators make smarter site decisions, negotiate better leases, and scale without the real estate mistakes that kill otherwise good businesses. 📍 Restaurant Real Estate Profitability CalculatorRun your numbers before you sign anything. 📋 Lease ReviewGet your lease reviewed before you're locked in. 📋 LOI ReviewBefore you sign the letter of intent — let Kyle take a look. Where to Find Kyle & 10Rep 📧 Email: kyle@10rep.co📱 Instagram: @kyleinserra💼 LinkedIn: Kyle Inserra🌐 Website: www.10rep.co

    9 min
  2. 26 MAR

    How Tech Is Reshaping Franchise Site Selection

    In this episode, Kyle sits down with Grant Director, Managing Director at Crexi, and Adam Siegel, VP of Product Growth at Crexi, two guys who spend every day building the data infrastructure that operators and brokers use to make site decisions to break down how PropTech is reshaping the way restaurant brands find, validate, and commit to new locations. If you're running a handful of locations and thinking about your next site, or you're helping brands grow and still cobbling data together from twelve different places, this one's for you. Get in touch with Grant DirectorLinkedIn: linkedin.com/in/grant-directorEmail: gdirector@crexi.com Get in touch with Adam SiegelLinkedIn: linkedin.com/in/adam-siegelEmail: asiegel@crexi.com 🧮 Before you commit to a location, run the numbers.Use Kyle's Restaurant Real Estate Profitability Calculator to stress-test your next deal before you sign anything. 👉 https://calculator-app-softmind-solutions-projects.vercel.app/ 🔎 Need Another Opinion Before You Commit To A Location? ✅ Lease Review – Send me your draft lease, and I'll use AI + expert insight to highlight what's worth pushing back on.👉 Click here to request your Lease Review: https://stan.store/KyleInserra/p/lease-review ✅ LOI Review – Got a location in mind? I'll evaluate the deal terms, location viability, and broader market risk — before you commit.👉 Click here to get your LOI Review: https://stan.store/KyleInserra/p/presigning-site-loilease-review 🧾 What You'll Get: AI-powered lease red flag summaryPlain-English breakdown of financial terms (escalation clauses, exclusivity, rent and escalations)Video with context on whether the deal is viable24–48 hour turnaround📩 Prefer email? Send your lease to kyle@10rep.co 📲 Let's Connect Instagram: @kyleinserraLinkedIn: Kyle InserraWebsite: www.10rep.coKyle Inserra is a 15-year restaurant industry veteran and the founder of 10Rep, an outsourced real estate service for restaurants across the country. He specializes in the strategic growth and development of emerging restaurant brands, bringing a unique insider's perspective shaped by years of hands-on operational experience. His areas of expertise include market insight and trend analysis, strategic site acquisition, advanced lease negotiation, comprehensive property assessment, tenant acquisition and retention strategies, and financial forecasting. In addition to his advisory work, Kyle is a sought-after keynote speaker on topics including restaurant site selection, restaurant consulting, content creation, and personal branding. He has been featured in Commercial Observer, Entrepreneur, The New York Times, ICSC, and the CREi Summit. Kyle also works as a commercial real estate broker focusing on landlord and tenant representation in the New York metropolitan market. Chapters00:00 Introduction 01:07 What Operators Can See Today That They Couldn't Before03:20 Emerging Brands and the Six-Store Problem05:01 Do You Still Need a Broker?07:48 Is the Data Gap Between Brokers and Operators Closing?09:58 How Current Is Real-Time Data — and What Matters Most?11:36 What Decisions Are Under-Resourced Operators Making Blind?13:21 The 60-Day Scenario: Two Sites, No Real Estate Team16:53 AI, Workflows, and Where the Industry Is Headed23:00 Where Operators Still Get It Wrong25:21 Co-Tenancy, Landlord Quality, and What Gets Overlooked28:49 The Real World: A Franchise Expansion Case Study37:06 Key Takeaways and Wrap

    41 min
  3. 19/11/2025

    Using Consumer Data To Choose Better Sites

    In this weeks episode, Kyle sits down with Nicole Larson, National Manager of Retail Research at Colliers to discuss the future of retail and how it impacts site selection. Nicole highlights the expected consumer behavior changes, indicating a slight pullback in spending, while also stressing the importance of regularly monitoring sales trends. Get in touch with Nicole LinkedIn: https://www.linkedin.com/in/retailinrealtime/ Instagram https://www.instagram.com/retailinrealtime/?hl=en Reports Referenced In The Show Quick Hits | Food and Beverage Help Feed U.S. Retail Growth - Knowledge Leader - Commercial Real Estate Content Hub Retail Remains Stable as Holiday Season Nears | U.S. Retail Q3 2025 - Knowledge Leader - Commercial Real Estate Content Hub Where Data Meets Dinner: The $11,000 Battle for America's Grocery Dollar - Knowledge Leader - Commercial Real Estate Content Hub Global Retail: 2025 Trends & 2026 Outlook Report 10Rep Services ✅ Lease Review – Send me your draft lease, and I’ll use AI + expert insight to highlight what’s worth pushing back on. 👉 Click here to request your Lease Review: https://stan.store/KyleInserra/p/lease-review ✅ LOI Review – Got a location in mind? I’ll evaluate the deal terms, location viability, and broader market risk—before you commit. 👉 Click here to get your LOI Review https://stan.store/KyleInserra/p/presigning-site-loilease-review 🧾 What You’ll Get: AI-powered lease red flag summary Plain-English breakdown of financial terms (escalation clauses, exclusivity, rent and of course escalations) Video with context on whether the deal is viable 24–48 hour turnaround 📩 Prefer email? Send your lease to kyle@10rep.co 📲 Let’s Connect Instagram: @kyleinserra LinkedIn: Kyle Inserra Website: www.10rep.co

    43 min

About

Ever wonder what it really takes to go from one location to ten? Every Monday, top restaurant operators share their actual playbooks for scaling - from site selection and systems to funding and team building. No basics, no fluff – just real conversations about what works (and what doesn't) in multi-unit growth.

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