FounderQuest The Honeybadger Crew
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- Technology
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Developers building a software business on our own terms.
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Insights Into Our Marketing Playbook
This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.
Links:
pg_cron
Judoscale
Traction
Insights tour page
Insights announcement blog post
Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social Twitter - @honeybadgerappHoneybadgerClickHouse - hosted by DoubleCloud -
Holy Ship! Insights is Live!
This week Josh and Ben discuss shipping Insights, what's next for the product, and their strategies to get people to actually use it. Plus Ben shares the results from his latest performance science projects. Grab your safety glasses and headphones!
Links:Lab Tech
YabedaYabeda for Insights
Vector
Fluentd
Evil Martians blog
Scientist
Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerappHoneybadgerClickHouse - hosted by DoubleCloud -
An Exceptional Week At Honeybadger
This week Josh and Ben discuss shipping a Clickhouse migration and Honeybadger's new look. They also talk about Exceptional Creatures hitting number one on Hacker News and being featured at the top of Ruby Weekly. Plus, did Ben get interviewed by a rubber duck?
Links:
Exceptional Creatures
Kamal
Daily LexClickhouse Activerecord
Scientist
RealGeeks
Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerappHoneybadger -
Making UI Changes While Avoiding Pitchforks
Today Josh and Ben are talking about UI changes in order to lay the foundation to launch and integrate Insights into Honeybadger as well as steps they are taking to avoid some rollout mistakes they've made in the past. They also reveal how testers are liking Insights so far!
Links:Derek SiversFlipperMeet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerappHoneybadger -
Our Big Hairy Audacious Goal
GOOAAALLL!!! This week Ben and Josh discuss how to get Honeybadger's growth back on track by setting a company-wide goal. They also talk about how to promote new features in your product without annoying your users and what Santa brought them for Christmas!
Links:BHAGMeet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerappHoneybadger -
Cutting (Almost) to the Bone
This week Josh and Ben discuss Honeybadger's recent revenue struggles, how they got to this point, and the steps they're taking to weather the storm. They also explain why 2024 could be the company's best year ever!
Links:Steve Jobs - "Saying No"Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social
Twitter - @honeybadgerappHoneybadger