Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
Ep. 109 - Planning Frameworks, Friend Or Foe?
This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.
Ep. 108 - Prof. Jenni Romaniuk
This week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong people with the wrong message and how to get brands back on the path to growth.
Ep. 107 - Ciaran O'Kane is Back!
Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party cookie and a look ahead at what 2024 is due to bring.
Ep. 106 - Talking Trends with Dan Calladine
And we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media Futures Global at Dentsu.
Ep. 105 - The Most Wonderful Wrap Up Of The Year
This week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and research to...showbusiness, with a generous serving of industry giants in between.
Wishing all of our listeners, guests and supporters a very happy Christmas and a prosperous new year.
Ep. 104 - Listen Up With Lee Thompson
This week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years and the innovation that's driving them.
Great topics, poor audio
Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame