Inside Marketing dentsu & Irish Times Media Solutions
-
- Business
-
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
-
Ep120 - AdamMorgan - The Cost of Dull in Advertising
Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions
-
Ep. 119 - Reputations Built Over Time
This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed.
For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/ -
Ep. 118 - Energy Marketing During A Crisis
This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.
-
Ep.117 - Brid O'Connell from Guaranteed Irish
This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.
-
Ep. 116 - Oh, The Good Life!
We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.
For more on The GoodLife Project;
https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life -
Ep. 115 - A Golden Age For Retail Media
This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.
Customer Reviews
Great topics, poor audio
Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame