Inside Marketing

dentsu & Irish Times Media Solutions
Inside Marketing

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

  1. Ep. 128 - 2024 In Review

    12/12/2024

    Ep. 128 - 2024 In Review

    It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.

    1h 5m
  2. Ep. 127 - Ireland, The EU's Loneliest Nation

    28/11/2024

    Ep. 127 - Ireland, The EU's Loneliest Nation

    This week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland’s recent poll topping performance as the EU’s loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness. Get in touch with Bricolage to receive a copy of the full report - culturelab@bricolage.ie

    1h 20m
  3. Ep. 126 - Siobhan Smith

    14/11/2024

    Ep. 126 - Siobhan Smith

    This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.

    58 min
  4. Ep. 125 - Gerrard Tannam

    31/10/2024

    Ep. 125 - Gerrard Tannam

    This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's. Islandbridge Brand Development https://www.islandbridge.com/

    58 min
  5. Ep. 124 - Karen Nelson Field Returns.

    18/10/2024

    Ep. 124 - Karen Nelson Field Returns.

    In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.

    58 min
  6. Ep. 123 - Funding Content

    03/10/2024

    Ep. 123 - Funding Content

    New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.

    49 min
  7. Ep. 122 - Anne O'Leary - Head of Meta Ireland

    19/09/2024

    Ep. 122 - Anne O'Leary - Head of Meta Ireland

    This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.

    36 min
  8. Ep. 121 - Why Brands Thrive On Authenticity.

    05/09/2024

    Ep. 121 - Why Brands Thrive On Authenticity.

    On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators. https://www.markervideo.com/

    1h 2m
See All (128)

Ratings & Reviews

4.6
out of 5
20 Ratings

About

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

Information

  • Creator
    dentsu & Irish Times Media Solutions
  • Years Active
    2019 - 2024
  • Episodes
    128
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Inside Marketing

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