Inside Marketing is a podcast and content series brought to you by Dentsu Aegis Network and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
Ep. 45 - A Worthy Reputation
Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhance theirs.
Ep. 44 - Defining Diversity
In the latest episode we talk to Carolyn Odgers, Business Director Carat Ireland, Alison Cowzer Co-Founder of East Coast Bakehouse and Gerard O'Neill Chairman of Amarach Research about diversity in business both visible and invisible and the opportunity and benefits of investing in a diverse workforce.
Ep. 43 - Sports Sponsorship
Ronan McCormack from Heineken joins us to discuss what it takes to manage some of the biggest sports sponsorships in the world especially during the pandemic and David McHugh from Line Up Sports brings us some real insight into the world of sports management.
Ep. 42 - The Importance of Creativity
Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativity in media.
Ep. 41 - E-Commerce Explosion
We're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss the recent explosion in the e-commerce sector, whether it's going to continue post Covid and what the future of retail looks like.
Ep. 40 - Media Planning; Art? Science? Both?
Maxine Hands, General Manager Vizeum Ireland, joins us to look at Media Planning and question whether the plethora of new metrics developed in the last decade have been a help or a hindrance.
Great topics, poor audio
Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame