What if you hit every number you ever set for yourself and still woke up feeling like something was missing? In this episode, Ray Higdon, sales trainer, author, and founder of Rank Makers, shares 21 years of lessons from telemarketing, door to door advertising, and selling $7,000 education systems from stage to cold rooms. He has never seen a sales script he could not improve, and he has the results to back it up. But the heart of this conversation is what happened after the money arrived. Ray had his first million dollar year in 2013, his first million dollar month in 2014, and his first million dollar day in 2015. None of them delivered what he expected, and the search that followed changed everything. [00:04:30] What He Does and Who He Serves Helps sales reps go from chasing to closing with confidence Trains sales teams across real estate, financial, insurance, and direct sales Works with leaders on onboarding, scripts, and follow-up [00:05:19] A Sales Background That Started Early At 12 he bought Airheads for a dime and sold them for a quarter Moved 90 to 100 a day and got a candy rule created because of him At 18 he was making 450 calls a day selling long distance Later spent 22 days a month on the road pitching to cold rooms [00:08:30] What Inspires Him Meets people with great products who simply do not know how to sell them Loves helping someone sell more of a thing they already love Has hundreds of hours reviewing team conversations and scripts Has yet to see a set of scripts he could not improve [00:09:35] The Insurance Team That Sold $40,000 More Was hired by a small health insurance group with about eight people Had never worked in insurance before Reviewed their scripts and made direct changes The next week they sold $40,000 more than they ever had [00:12:55] Why Most People Struggle to Sell Weak salespeople focus on their own solution Strong salespeople focus on the problem the prospect has Quotes Ben Settle: talk more about their crab grass than your weed killer Pushy and aggressive does not work when buyers have endless options [00:14:13] Expanding the Problem People will not spend thousands on a nice-to-solve problem The problem has to grow in their mind before they will act Ask whether solving it is optional or necessary Then ask how they plan to solve it without you [00:15:33] The Question That Saves the Sale When you feel the anxiety of losing someone, stop selling Ask what made them look at this in the first place Connect your solution to that single reason You do not need to knock down every objection [00:17:07] Client Impact: Rank Makers Launched the membership community in 2017 Publishes a video under five minutes every weekday Started tracking member sales in 2018 With roughly 10% reporting, members have brought in over 300,000 new customers [00:18:00] Amy Murphy: Seventeen Years Without a Profit Spent 17 years in network marketing without ever making a profit Pinky swore with her husband she would never do it again Found Ray's training and joined Rank Makers Went on to make $5 million, retire her husband, and pursue acting [00:21:29] Helping People Already Winning Current client was behind register.com and its growth to $700 million His app Punchrify uses AI to solve a major construction problem Ray is simplifying the message so the pitch lands faster Also building a calculation showing exact hours saved per house [00:24:58] Honorable Mention: Russell Brunson Studied Russell's videos before ever meeting him Launched a marketing business off what he learned from those videos Met him years later in a Vegas hallway and Russell knew exactly who he was Read Expert Secrets and launched Rank Makers that same week [00:27:52] Honorable Mention: Eric Worre Walked up to Eric at a Vegas event purely to thank him Eric said he loved Ray's videos and invited him as a VIP Ended up speaking at Eric's events for the next four or five years Eric has put Ray in front of well over 100,000 people [00:29:17] Honorable Mention: Mark Hoverson Calls him the best mentor he ever had Heard him speak for 15 minutes in Austin and knew he had to hire him Hoverson passed away from pancreatic cancer several years ago Ray writes about him throughout his book Time, Money, Freedom [00:30:26] The Real Answer: God All three mentors contributed millions of dollars to his business But the actual answer to the question is only one Found God in November 2022 after a two-year search Now looks back and sees where God was in rooms before he knew him [00:33:34] Why the Money Never Filled the Gap Thought a million dollar year in 2013 would make him feel worthy Hit the year, then the month, then the day None of them did what he expected them to do Saw a 60 Minutes interview where Tom Brady described the same emptiness [00:35:42] The Sermon He Googled the Night Before Was booked by a faith-based organization before he found God Three months in, they asked him to give the Sunday message People mentioned sermons and altar calls and he had no idea what they meant Googled how to do an altar call, spoke on church hurt, and 20 people accepted the Lord [00:41:35] Money Was My Master, But Only When I Was Broke His latest book is Faith Driven Wealth, with a foreword by John Maxwell When the bank account was low, his trust was in Bank of America Believes prosperity is fine as long as it does not own you Quotes Zig Ziglar: money won't buy happiness, but everyone wants to find out on their own [00:43:39] Where to Find Him YouTube channel updated every single week with free education Two longer videos a week plus several shorts Instagram is @rayhigdon and he checks his own direct messages KEY QUOTES "It's not about not having money. It's about money not having you." - Ray Higdon "I had my first million-dollar year in 2013, my first million-dollar month 2014, my first million-dollar day 2015, and all of them were great, but none of them did what I thought they would do." - Ray Higdon CONNECT WITH RAY HIGDON Website: https://www.higdongroup.com YouTube: https://www.higdongroup.com/channel LinkedIn: https://www.linkedin.com/in/rayhigdon Facebook: https://www.facebook.com/ray.higdon1 Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher