Planners tell the stories behind the strategies they developed that led to amazing marketing campaigns.
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
FIFA "El Tornado": how the virtual game influenced the real world.
CALM's Project 84 with Will Grundy of Adam & Eve DDB, London
Project 84: the breathtaking, award-winning campaign that reframed male suicide in the U.K.
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
The planning story behind New Balance's rapid growth.
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
Hear the stories behind Wendy’s multiple social media successes.
Headhunter Stuart Parkin offers tips for planners looking for what’s next
Headhunter Stuart Parkin offers tips for planners looking for what's next