33 episodes

Planners tell the stories behind the strategies they developed that led to amazing marketing campaigns.

On Strategy Showcase Fergus

    • Marketing
    • 5.0 • 1 Rating

Planners tell the stories behind the strategies they developed that led to amazing marketing campaigns.

    Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020

    Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020

    In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)

    • 1 hr 12 min
    FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London

    FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London

    FIFA "El Tornado": how the virtual game influenced the real world.

    • 40 min
    CALM's Project 84 with Will Grundy of Adam & Eve DDB, London

    CALM's Project 84 with Will Grundy of Adam & Eve DDB, London

    Project 84: the breathtaking, award-winning campaign that reframed male suicide in the U.K.

    • 42 min
    New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York

    New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York

    The planning story behind New Balance's rapid growth.

    • 34 min
    Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R

    Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R

    Hear the stories behind Wendy’s multiple social media successes.

    • 38 min
    Headhunter Stuart Parkin offers tips for planners looking for what’s next

    Headhunter Stuart Parkin offers tips for planners looking for what’s next

    Headhunter Stuart Parkin offers tips for planners looking for what's next

    • 34 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Marketing

Listeners Also Subscribed To