Roofing Business Partner Podcast

Adam Sand
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The podcast for Roofers, by a Roofer. One of the original Roofing Business Podcasts.... coming back to life in 2026 with big updates and tons of fresh ideas and content.

  1. 16/09/2025

    Battle of the Billion Dollar Roofing Companies in 2030

    In this episode of the Roofing Business Partner Podcast, I dive deep into what I believe will be the impending "Battle of the Billion Dollar Roofing Companies" by 2030. Drawing from my insights and observations, I discuss the evolving landscape of the roofing industry, particularly the impact of venture capital and technology on roofing contractors. I explore how large companies are consolidating and leveraging data through CRMs to gain a competitive edge, while also highlighting the pivotal role insurance companies may play in this transformation. This episode serves as a catalyst for discussion, inviting listeners to consider the future of our industry and the potential for a seismic shift in power dynamics. Join me as I challenge conventional thinking and envision a future where roofing companies can truly thrive.

    27 min
  2. Run your Roofing Company like a Real Business with Randy Brothers!

    13/03/2019

    Run your Roofing Company like a Real Business with Randy Brothers!

    In today’s episode, you’ll hear my interview with Randy Brothers from Elite Roofing. Randy is the author of the bestselling book Start it, Build it, Grow it: The Contractor’s Guide to Success. He also started The Roofing Academy, a coaching course that roofers can use to help them start, build, and grow their roofing businesses from almost any financial level. Listen to today’s interview to hear Randy’s story and why he’s working to improve the roofing industry for everyone. During the interview, we’ll discuss why Randy thinks the roofing business is such an attractive industry, where Randy’s company is at today, and what made him decide to write a book and start The Roofing Academy. Highlights of today’s episode include: How Randy got started in the roofing industry Why Randy thinks the roofing industry is so attractive Where Randy’s company is at today How constant education played a role in building Randy’s business What made Randy decide to write a book The most important lesson in Randy’s book What The Roofing Academy does for people in the roofing industry What listeners who are interested in Randy’s work should do first What Randy would change about the roofing industry if he could change one thing What Randy sees transforming in the industry

    43 min
  3. 3 Video tricks that Roofers SHOULD Be using in 2019, but AREN'T!

    08/02/2019

    3 Video tricks that Roofers SHOULD Be using in 2019, but AREN'T!

    Of all the tools that can help a roofer improve their business, the video tool is the biggest change maker. That’s especially true when it comes to improving sales numbers. But it’s not enough just to have the right video tool. You also need to know how to use it. What types of videos are most useful? What styles or scripts should you be using to motivate and inform your customers? Listen to the episode to learn more about the video tricks you should be using and why they work.  Highlights of today’s episode include: Best tools for roofers Why the video tool has been the biggest change agent when it comes to increasing sales Common questions about the video tool Why it will continue to get harder to stand out and motivate a customer for an in-person appointment Using the video tool’s mobile app 2 Types of videos to use with the mobile app Instant personalized videos Automatic premade videos 4 Styles of videos In-the-moment selling Roof Walkthroughs Instant Evergreen Explainers The Storm Reward Links:  Top Tools for Roofers Bomb Bomb Video Tool Guide

    38 min
  4. 011: CASE STUDY - How Steve turned $500 into $30,000 in 3 weeks with FB Messenger Bots!

    17/12/2018

    011: CASE STUDY - How Steve turned $500 into $30,000 in 3 weeks with FB Messenger Bots!

    Sometimes you can learn a lot from a similar business’s marketing strategy, even if that business isn’t in your industry. In today’s episode, you’ll hear my interview with Steve Loiselle, Owner and Founder of Lightning Media Inc. Steve had the same mentor that I did for learning about Facebook ads, and he uses that information on behalf of his clients. In today’s episode, we’ll do a deep dive into Steve’s campaign for a snow removal service. Listen to the episode to hear how Steve got his client’s business noticed, how he launched a Facebook Messenger ad campaign, and how he employed bots to keep up with the large influx of leads that came in as a result of his ad campaign. Highlights of today’s episode include: How Steve’s history as a police officer influences his work now Where Steve got experience helping other companies attract customers Who Steve’s customers are now The power of finding a specific group to work with Steve’s snow removal client, and how he was advertising before Steve got there What Steve did to get his client’s snow removal business noticed How Steve targeted the ads Steve’s budget for the Facebook ad Where the idea of running a Facebook Messenger ad campaign came from The offer Steve used in the Messenger campaign How the Messenger campaign began to generate leads How Steve built and used a bot to handle the leads that the Messenger campaign generated What Steve did to generate even more business following the original Messenger campaign How Steve would advise a local service business that’s looking to hire an agency Links: This Weeks Freebie – A Free PDF Breaking down the Exact Campaign that Steve and I discuss Lightning Media Lightning Media on Instagram

    54 min
  5. 010: The Top Tech Tools for Top Rated Roofers

    07/12/2018

    010: The Top Tech Tools for Top Rated Roofers

    Now that you know the basics of why a CRM matters, what you need a CRM for, and how to choose a CRM that’s right for you, it’s time to talk about some of the apps and tools that can help you make sure that your business is operating at it’s best and most efficient. By using the information in this miniseries, you may be able to drastically change your business for the better in 2019, so go back and listen to the last two episodes if you missed them. In this episode, you’ll hear about some of the most useful tools for your business and how you can get a great deal on getting started with them. Highlights of today’s episode include: Zapier, and how it can help your business by integrating apps and automating tasks Which Zapier plan is best How the Pipedrive app can help your sales team move leads through your pipeline Benefits of using Slack for team chats How CompanyCam can provide team members with relevant pictures for each projects The importance of personally connecting with customers, and how BombBomb can help How to get more out of Quickbooks Online Links: This Weeks Freebie – a Completely Free Unlimited Zapier Account Pipedrive Slack CompanyCam BombBomb Quickbooks Online

    44 min
  6. 009: Part 2: How do you Choose the Right Apps for your Roofing Business?

    28/11/2018

    009: Part 2: How do you Choose the Right Apps for your Roofing Business?

    A paper CRM is a good place to start, but eventually you’re going to want to move on to CRM software, especially as your business grows. But how will you know which CRM is right for you? In today’s episode, I’ll explain how I helped a few roofers implement CRM systems and create some incredible results for their businesses, like a 150% increase in work volume for one company, and a 22% overall reduction in payroll costs for another. Listen to the episode to hear the details, and at the end of the episode, you’ll hear how to use my CRM picker to help you decide which CRM is right for you. Highlights of today’s episode include: The relationship between marketing and customer relationship management Why you may need to do more with the leads you have rather than just add more leads Some of the pros and cons of different CRMs What you need to know when looking for a CRM The 3-tab shingle How a good CRM can reduce errors and increase good reviews The questions you need to ask yourself to get the most out of a CRM calculator A free tool to help you choose a CRM Links: Zapier CRM Picker

    42 min
  7. 008: Roofer CRM Series Part 1: The Best 1st CRM

    21/11/2018

    008: Roofer CRM Series Part 1: The Best 1st CRM

    Does your roofing business have a CRM? Do you know what a CRM is, or how it can benefit your business? How can you choose which of the available CRM options out there is best for your business? In this 3-part series, we’ll be exploring all of these questions and more. Tune into this episode to find out about the best first CRM that any roofing business can use, and how you can start using it immediately. Highlights of today’s episode include: What a CRM is and what it can do for your roofing company How a poorly implemented CRM can cause more harm than good The best first CRM any roofer can implement into their business The bare minimum of information that you need to gather from any client Why you need to find out what side of town a client lives on How to set up your pages of client information The abbreviation system that can help you understand your client contacts at a glance What you can learn from your follow-up process The information that you need to have on your booked roofs Why it’s worth it to develop a paper CRM system when you can get CRM software Why roofers have different CRM needs than other businesses The problems with adoption of CRM in roofing Links: Paper CRM Freebie

    49 min
  8. 007: Part 3 of 3 – What I Learned Talking to 586 Roofers – Thinking about Money and Marketing

    24/03/2018

    007: Part 3 of 3 – What I Learned Talking to 586 Roofers – Thinking about Money and Marketing

    This episode is part three of my series about what I learned talking to 586 roofers over the phone in the course of two months, as a result of launching my marketing efforts for my yearly coaching program. We’ve talked about process and implementation as well as sales and leads. Tune into this episode to hear some of my thoughts about money and marketing. Highlights of today’s episode include: Why it’s important to focus on having good branding and content What makes a roofing company feel confident in making marketing decisions Why Adam includes a 60-day guarantee The difference between employing capital and spending money How a simple ad setup can deliver an easy short-term win A free guide to setting up a simple Facebook ad campaign Links: BombBomb Video Tool Roofing Business Partner Free Guide

    18 min
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The podcast for Roofers, by a Roofer. One of the original Roofing Business Podcasts.... coming back to life in 2026 with big updates and tons of fresh ideas and content.

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