Serve Scale Soar®

Brandi Mowles
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Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.  Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

  1. 19 HR AGO

    The Dark Side of AI in Digital Marketing: What No One’s Warning You About

    AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong? In this second episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi Mowles breaks down the hidden dangers of AI tools for freelancers, ad strategists, and digital marketers. From confidently incorrect ChatGPT advice to Meta’s AI-generated ad hype, we’re peeling back the curtain and exposing where real strategists still shine. If your clients are trusting AI more than you… it’s not a robot problem, it’s a positioning problem. Topics Covered In This Episode: AI can sound smart but still be wrong. Don’t let it wreck client trust.Meta’s AI ad tools aren’t replacing you—they’re helping DIYers boost posts.Strategists win by guiding clients, not just running campaigns.Communication and positioning will matter more than ever.You don’t have a robot problem—you have a leadership opportunity. Find the full show notes at:  https://brandimowles.com/265 Want More Like This? ⬇️ Click Here To Learn More About How Smart Ad Managers Are Already Using AI (Without Getting Replaced) Additional Resources: 🎧 Download the Freebie Brandi Mentioned: Streamlined Ad Manager Guide  Use AI like a strategist, not a robot. → https://brandiandcompany.com/streamlined You’ll get:  ✅ Brandi’s best prompts for reporting & messaging  ✅ Time-saving AI workflows  ✅ Tools to scale without hiring a team Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    17 min

  2. 9 SEPT

    How Smart Ad Managers Are Already Using AI (Without Getting Replaced)

    AI isn’t your enemy. But the strategist who knows how to use it better than you? That’s who you should be watching out for. AI is everywhere right now. From fear-mongering headlines to overhyped promises of million-dollar prompts, it’s easy to feel like you’re already behind. But here’s the truth: AI won’t replace you—unless you ignore it. In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, I’m breaking down exactly how smart freelancers and ad managers are already using AI as their secret weapon—without losing their value or becoming robots. Let’s dive into how to use AI without losing your edge. Topics Covered In This Episode: The three “camps” of opinions on AI – fear of replacement, overhyped promises, and total rejection.How ad managers can strategically use AI – especially in ways that enhance (not replace) their skills.AI for ad management tasks – copywriting, audience research, ad variations/testing, reporting/analytics, and client SOPs/systems.What AI should not be used for – strategic decisions (budget, funnel structure, messaging without context, creative direction without tone, sales calls, pitching value).The importance of human insight – understanding clients’ real-life context, emotions, and unique business needs.AI as a tool to increase efficiency and profitability – helping ad managers scale without hiring large teams, while still relying on their own expertise and soft skills. Find the full show notes at:  https://brandimowles.com/264  Want More Like This? ⬇️ Click Here To Learn More About AI in Advertising: What Freelancers Need to Know for 2025 Additional Resources: 🎧 Want the Prompts I Use Every Week? Download my Streamline AI Guide here:  👉 brandiandcompany.com/streamline You’ll get: My exact prompts for client reporting Copywriting jumpstarts Audience research and more Then DM me on Instagram (@brandimowles) and tell me your biggest takeaway from this episode—I have a surprise waiting for you 👀 Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    20 min

  3. 5 AUG

    You Don’t Need A Different Service. You Need Better Offers.

    Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services? In this episode of the Serve Scale Soar® podcast, we’re busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally different to hit your next income level. Inside The Strategist Society™, I see it all the time. Women come in ready to burn their business down because they think their current service isn’t scalable. But nine times out of ten, it’s not the service that’s the problem, it’s the offer. Today, we’re diving into how to audit, package, and price your existing services so you can scale without starting over. Topics Covered In This Episode: Changing services won’t fix broken offers.A clear outcome sells results, not tasks.The right packaging can instantly increase perceived value.Pricing must reflect transformation, not hours.Better offers let you scale without starting over.You can double your revenue by repackaging, not pivoting. Find the full show notes at:  https://brandimowles.com/263  Want More Like This? ⬇️ CLICK HERE TO LEARN HOW TO STRUCTURE A $5000 VIP DAY: STEP-BY-STEP GUIDE FOR FREELANCE STRATEGISTS Additional Resources: Want Support to Grow Without Hiring a Bunch of People? This is exactly what we do inside Strategist Society. You’ll get the coaching, community, and framework to help you scale to $20K+ months—without building an agency and while keeping your time and profit intact. Apply now at www.thestrategistsociety.com Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    13 min

  4. 29 JUL

    The Anti-Agency Approach: How to Grow Without Hiring a Bunch of People

    If you’re a freelancer or service provider who doesn’t want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount. For the last seven years, I’ve made multiple six figures every single year with 1:1 services—and zero support on the delivery side. No junior team. No agency. Just smart systems, strategic packaging, and simple offers that convert. In this episode, I’m walking you through the exact framework I teach inside the Strategist Society so you can grow your business without building a soul-sucking agency or trading profit for stress. Topics Covered In This Episode: You don’t need an agency to hit $20K+ months.Profit margins matter more than team size or client count.Hire for leverage, not delegation.Systems are the foundation of sustainable growth.You can scale without burning out or becoming a manager. Find the full show notes at:  https://brandimowles.com/262  Want More Like This? ⬇️ CLICK HERE TO LEARN HOW TO RAISE YOUR RATES WITH YOUR CURRENT CLIENTS WITHOUT LOSING THEM Additional Resources: Want Support to Grow Without Hiring a Bunch of People? This is exactly what we do inside Strategist Society. You’ll get the coaching, community, and framework to help you scale to $20K+ months—without building an agency and while keeping your time and profit intact. Apply now at www.thestrategistsociety.com Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    19 min

  5. 22 JUL

    What to Do When You’ve Outgrown Your Clients (But Feel Guilty About Leaving Them)

    What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go? This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of outgrowing your clients (even the ones who were with you from day one). Whether you’re charging more, offering different services, or simply evolving as a business owner, there comes a point when holding onto the wrong clients is hurting you and them. Today, I’ll walk you through how to know when it’s time to let go, how to do it with integrity, and why it’s one of the smartest leadership moves you can make. Topics Covered In This Episode: Outgrowing clients is normal and it’s a sign of growth, not failure.Holding onto misaligned clients out of guilt hurts both you and them.Letting go with integrity is possible when you follow a clear process.Audit your client roster regularly to identify who energizes you (and who doesn’t).You don’t need to over-apologize or justify your decision to evolve.Every time you let go of the wrong client, you make room for something better.Leadership means honoring your growth and making bold, aligned decisions. Find the full show notes at:  https://brandimowles.com/261  Want More Like This? ⬇️ CLICK HERE TO LEARN MORE ABOUT HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTS Additional Resources: Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society » Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    16 min

  6. 15 JUL

    Why You’re Procrastinating (and How to Break the Cycle Today)

    In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle. Whether you're avoiding proposals, pushing off content creation, or just staring at your to-do list wondering where to start, this episode will help you identify what’s actually holding you back, and give you a four-step plan to break the cycle today. Topics Covered In This Episode: Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain sight.Don’t Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.Stop From-Scratch Syndrome: Your job isn’t to be original. It’s to be strategic.Build a Swipe System: Your future self will thank you for that Instagram Saved folder.Analyze, Don’t Copy: Find what works and adapt the structure, not the words. Find the full show notes at:  https://brandimowles.com/260 Loved This Episode? Grab the Free Guide: 👉 Click here to download the Streamlined Ad Manager Guide Inside, you'll get the exact systems Brandi uses to keep client work organized, creative flow high, and procrastination low—so you can finally run your freelance business like a pro.   Want More Like This? ⬇️ CLICK HERE TO LEARN MORE ABOUT STAYING FOCUSED WITH MY PARKING LOT METHOD Additional Resources: Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society » Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    18 min

  7. 8 JUL

    Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration

    We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel. I’m sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck in a creative rut, this is how you get out without spending hours on another AI prompt spiral. Topics Covered In This Episode: Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain sight.Don’t Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.Stop From-Scratch Syndrome: Your job isn’t to be original. It’s to be strategic.Build a Swipe System: Your future self will thank you for that Instagram Saved folder.Analyze, Don’t Copy: Find what works and adapt the structure, not the words. Find the full show notes at:  https://brandimowles.com/259 FREE RESOURCE: Streamline Your Ad Manager Workflow Ready to stop winging it with client work and get organized without overwhelm? 👉 Download the Streamlined Ad Manager AI Guide. Brandi shares the exact prompts, templates, and tools she uses to write ads, organize reports, and keep creative ideas flowing. Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ABOUT AI IN ADVERTISING Additional Resources: Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society » Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    10 min

  8. 1 JUL

    7 Lessons In 7 Years Building a Multi-Seven-Figure Business

    After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life. In this episode, I’m sharing the seven biggest lessons I’ve learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else’s). Whether you’re just getting started or wondering if you’re still on the right path, this episode will give you clarity, encouragement, and a few reality checks I wish I’d had earlier. Topics Covered In This Episode: Define your version of success—or you’ll chase someone else’s and still feel empty. Your business should evolve as you evolve. If it no longer fits, adjust it. Simplicity scales. When in doubt, simplify. Consistency—not luck—is what drives long-term success. You don’t need a team of 10. You need aligned support, clear goals, and space to grow Find the full show notes at:  https://brandimowles.com/258 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN THE 10 LESSONS I LEARNED SCALING TO $1 MILLION Additional Resources: Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society » Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

    30 min
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About

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.  Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

Information

  • Creator
    Brandi Mowles
  • Years Active
    2019 - 2025
  • Episodes
    265
  • Rating
    Clean
  • Copyright
    © 2025 Serve Scale Soar®
  • Show Website
    Serve Scale Soar®

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