Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
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  • Marketing
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Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

  1. Turn Podcast Listeners Into a Loyal Community

    15 hr ago

    Turn Podcast Listeners Into a Loyal Community

    You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one. Jen Cole knows exactly how. A social media strategist with over a decade of experience building loyal fanbases for brands, she co-launched So THIS Happened less than a year ago — and already has listeners texting her when an episode is late, sponsors emerging from her inner circle, and a community called the Sip Squad showing up in the wild to tell her they love the show. In this episode, Jen breaks down the real difference between an audience and a community, why engagement metrics matter more than follower counts, and the one thing she did a full month before her first episode even aired. She also shares how she named her community, why having a co-host might be the smartest growth strategy you're not thinking about, and the two-and-a-half-minute video move that can start building your community this week. Whether you're podcast-curious, a few episodes in, or years into a show that still feels quiet, this one's for you. → Join the NEW Strategy Talks community Jen Cole believes marketing works best when it feels like something — not just something that performs. A social media strategist with over a decade of experience, she's the Social Media Manager for Archer Hotel Collection, co-host of Making a Marketer and So THIS Happened, and the writer behind the Jenfluenced newsletter. Her work lives at the intersection of brand storytelling, community strategy, and AI in marketing — and she has a particular gift for making all three feel accessible. Based in Wichita, Kansas, Jen is the kind of marketer who thinks like a host: always considering the experience on the other end. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  2. What a Fractional CMO Wants from Content Decisions

    28 May

    What a Fractional CMO Wants from Content Decisions

    You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents. This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it. → Join the NEW Strategy Talks community here. Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
  3. What Big Brands Know About Social That Small Businesses Don't

    21 May

    What Big Brands Know About Social That Small Businesses Don't

    You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think. In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done. → Join the NEW Strategy Talks community Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    34 min
  4. Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    14 May

    Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this episode he's giving away the whole playbook. → Join the NEW Strategy Talks community Andrii Salii is a digital media executive with 5+ years in YouTube, content strategy, and growth operations — having scaled 50+ digital media projects that today generate €10.2M+ in annual revenue. He specializes in building data-driven content ecosystems, leading distributed teams, and turning underperforming channels into profitable, scalable digital assets. Andrii helps companies grow through revenue-focused content strategy, operational excellence, and high-velocity production systems. What he brings: Delivered 2–5× KPI growth in 90–180 days for brands including FintechGarden, Ukraїner, and GenesisManaged and scaled global production teams across 10+ countries, securing 5B+ cumulative views and unlocking $500K+ in monetizationBuilt unified content workflows and SOPs that cut production time by ~30% and doubled output — without increasing budgetDesigned omnichannel strategies that increased YouTube revenue, podcast consumption (4×), LinkedIn reach (+59%), and overall funnel performanceLed P&L, budgets, and ROI-focused planning, optimizing content spend and improving measurable profitability across media portfoliosLaunched and accelerated monetized channels from scratch, crafting systems for scripting, packaging, metadata, and short-form growthImplemented AI-backed content workflows (ChatGPT, Midjourney, Gemini, ElevenLabs, Opus), improving speed, creativity, and scalability Andrii combines strategic thinking, analytical depth, and high-ownership execution to help companies grow their media pipelines, strengthen acquisition funnels, and turn content into a repeatable profit engine. RESOURCES: VidIQ extension 1of10 extension1of10 app AlsoAlsked Claude 101 course 30 mins free discovery call with Andrii, YouTube Producer Website Free YouTube checklists 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    49 min
  5. From Messy to Magnetic: A Simple Content Strategy for Small Teams

    7 May

    From Messy to Magnetic: A Simple Content Strategy for Small Teams

    Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it? Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working with a strategy that was never built for you. Guest Patricia Aber has spent her career doing the opposite: stripping complexity down until what's left is something a real team can actually execute. → Join the NEW Strategy Talks community Patricia Aber is a Digital Marketing Alchemist and business growth strategist based in Uganda, where she works with small teams through Nile Centre Business Support. She specializes in turning complex, scattered ideas into simple, executable content strategies — the kind that fit on one page and actually get results. Patricia believes strategy shouldn't feel like a manual, and she's on a mission to prove that clarity, not complexity, is the real competitive advantage. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    32 min
  6. What Your Prospects Are Dying to Tell You

    30 Apr

    What Your Prospects Are Dying to Tell You

    Is your marketing based on assumptions? You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy. Well, you are probably wrong. In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to actually hear it. A system of smart questions built into what you are already doing. If you have ever wondered why your leads go cold... keep listening! → Join the NEW Strategy Talks community here. Moni Oloyede is a marketing strategist, educator, and founder of MO MarTech, where she helps small businesses and early-stage companies build marketing that actually works. With a career spanning corporate marketing and entrepreneurship, Moni now focuses on teaching founders how to connect marketing principles with modern tools like AI and marketing technology. She mentors entrepreneurs through organizations such as the Maryland Innovation Center and TEDCO, where she helps startups clarify their audience, sharpen their messaging, and develop practical go-to-market strategies. Her work centers on helping small teams stop chasing tactics and instead build marketing systems rooted in customer psychology, clear positioning, and repeatable content strategies. Through workshops, consulting, and speaking, Moni teaches business owners how to create content that attracts the right audience, communicates real value, and turns attention into customers. Her approach blends timeless marketing fundamentals with modern AI workflows so small teams can plan, produce, and distribute content more efficiently without losing the human connection that drives real engagement. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  7. How Visibility Systems Help Provide Consistency in Small Teams

    23 Apr

    How Visibility Systems Help Provide Consistency in Small Teams

    Are you the bottleneck in your own business? If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount. → Join the NEW Strategy Talks community Yvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount. Resources from Yvi: https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journey SOP tool: http://askyvi.tips/whale 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  8. How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    16 Apr

    How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    What would someone find if they Googled you right now? For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it. In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you. My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget. If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you. → Join the NEW Strategy Talks community here Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage. Kelly's Book: AuthorityXFactor 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
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About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

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